Sungjoo Drives MCM To Start Global Market Layout

More and more fastidious, how to break through the clothing market has also become the research object of many entrepreneurs.

The niche market of luxury goods has also become a new growth point, attracting more consumers, and how to layout the global market is also very important.

In any case, the niche luxury goods market is hi, which brings a glimmer of hope for the global luxury industry. But the well-known brand Gucci and LV can only rely on more traction fashion to achieve growth.

After all.

The post Logo era will not last long, but it will always be stressful if consumers want to continue to highlight the influence of fashion.

It is reported that in 2009, Korean entrepreneur Jin Shengzhu founded Sungjoo, a luxury luxury group, to acquire MCM, which has become the most prominent niche luxury accessory brand.

In 2015, brand sales increased by 14% - 15% to $700 million.

Versace's earlier sales earnings and its sales figures

Be roughly the same.

Therefore, it is very likely that Versace will become the next accessory market.

Therefore, the group announced that it will promote the layout of the brand market.

According to the sales data, the group will focus on the European and Japanese markets.

Group said, MCM sales mainly from Asia, and sales accounted for 40% of the market layout is mainly in Europe and the United States.

。

Therefore, the group will focus on accelerating the layout of the Japanese market. Jin Shengzhu said, "we haven't even seriously studied the Japanese market. Where are we just starting?"