The Best Time For Urban Beauty To Enter High Speed Development

China "

"Big show" was held at the Dongguan basketball center. The Dongguan listed company urban beauty sold tens of millions of new underwear launches, known as "Asia's first show".

More than 10000 live audience, Lin Chiling, Huang Xiaoming, "natural singer" Ling Huang, "love song Prince" Huang Qi Qi Qi appeared.

City beauty has been running shows for 5 years, and this year is the sixth show, for the first time open to the public.

The annual report released at the end of last month shows that the city beauty ranks the top of the Chinese clothing market, which is a model of upgrading and pformation of Dongguan's processing trade.

In 2015, the sales revenue of urban beauty e-commerce reached RMB 170 million yuan, accounting for 3.5% of the group's total revenue, an increase of 136.6% over the same period last year.

"We welcome the electricity supplier.

It accounts for 20% of the company's future sales.

Zheng Yaonan introduced.

"It takes ten years and twenty years to build a brand, and a lot of money is needed to maintain the brand, but if you really create a good brand and maintain it well, you will get a lot of money."

Zheng Yaonan, chairman of the city beauty, expounded the concept of brand.

He started his business in 1998, and experienced OEM, "

"Brand + commodity" mode.

Nowadays, there are 12 sub brands under the city beauty.

In order to further enhance its brand value, urban beauty and Walt Disney group have entered into a cooperation agreement and have authorized the launching of close fitting clothing with Disney cartoon characters.

In June this year, the opening of Shanghai Disney will promote the sale of Disney products.

In March 38th of this year, urban beauty released its 2015 annual performance report.

As of December 31, 2015, the group's total revenue increased by 23.6%, to about 4 billion 950 million yuan.

With 3.3% market share, the group ranks first in China's whole body clothing market, and is the largest brand clothing company in China in terms of total retail sales in the past year.

Data show that the distribution network of urban beauty includes 8058 retail stores (excluding brand acquisition stores).

In 2015, a net increase of 1032, showing a rapid development trend.

Zheng Yaonan was cautious about the electricity supplier, so the urban beauty began to do business in 2014.

Zheng Yaonan explained, "we don't want to win the price, but we want to win the price by price ratio, that is, we provide good products, but we can have a good price."

We do not want the electricity supplier to become a price killing place. We hope to cultivate high-quality products and craftsmen spirit.

Because good products require technology and design, they need to precipitate for a long time and require large capital.