The Company Is Not Only The United States And The United States.

According to statistics, at present, 20 clothing enterprises in Shanghai and Shenzhen two cities have released their financial data in 2015, of which 12 net profit has fallen, accounting for 60%.

It can be seen that the cold wave in the clothing industry is continuing.

In order to break through, many enterprises began to diversify and buy some cross industry projects.

But it is clear that the United States has not yet made this plan.

Zhou Chengjian himself has said abroad that he is unwilling to invest in other industries besides clothes.

From the company's performance, almost all of them are centered around men's and women's clothing.

Comparable with the state of the United States, it is another clothing company Semir clothing that started in Wenzhou.

The company has a similar position.

The products are mainly aimed at "16~30 years old young people who pursue fashion and fashion."

In terms of body size, there are about more than 3700 stores in the United States, while Semir stores around 3500 in the country.

The two companies have always been seen as competitors in the industry, but Semir's performance in 2015 is superior to that in the United States.

The former achieved 9 billion 450 million yuan in 2015, an increase of 16.1% over the same period last year. The net profit of shareholders belonging to the listed company was 1 billion 350 million yuan, an increase of 23.5% over the same period last year.

The competition of casual wear brands is becoming increasingly fierce.

"I usually tend to buy H&M, Forever 21."

Wei Yaqin, who is currently in junior high school in Nanchang, Jiangxi, told reporters that she was not very willing to buy domestic clothing brands at ordinary times.

This view is very few among the current young consumers, and this has already affected the sales situation of domestic apparel companies, making it very embarrassing for companies that were very popular in those days.

Min Guangya, an expert in clothing retailing industry, told reporters that from the perspective of adult clothing, Semir and

The level is almost the same, and there is not much difference.

"Semir's adult wear has not increased much in recent years.

Semir's children's clothing business is mainly brought about by the substantial growth of Semir.

Min Guangya pointed out.

Reporters looked at the annual reports and found that more than 90% of the states are now adults.

And women's clothing business.

Although there are Moomoo and Mi Xi's two children's clothing brand businesses, they are classified as less than 5% of other products.

Semir is completely different. Its children's clothing brand balbala has become an important business. In the current Semir's revenue share, children's clothing business accounts for about 42% of the total, while balbala has 3864 stores nationwide.

"Planting flowers willfully and deliberately, planting willow willows without any intention."

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd. commented that "it was originally a competition in the main industry outside the competitive advantage of his way to try, did not expect to find a break point in the blue sea of children's clothing."

Semir's steady growth may be a successful example of a traditional clothing enterprise in the changing environment of consumption habits.

At present, the development strategies of the two companies are different.

Semir has found its new development space and performance growth point in the market segments, but it seems that the United States seems to be thinking about how to find its own way from "fashion and trend". It learns from those overseas brands trying to cooperate with IP in making explosive loans.

It is worth noting that in the quarterly report released on the same day in April 25th, Smith Barney's operating income was 1 billion 920 million, an increase of 9.56% over the same period last year, with a net profit of 51 million 373 thousand yuan, an increase of 32.38% over the same period last year.

It may take some time to digest.