The Rise Of Asian Brands Does Not Seem To Be Long.

Asian consumers are the largest consumer groups in the global high-end fashion market, accounting for about half of the total consumer group.

Most of them are under the age of 35, familiar with the Internet world, and are very fond of finding niche people, typed and original brands.

Chinese designer Guo Peiyu showed up in Paris's high fashion week in January this year, and the Chinese shoe brand Stella Luna has three independent stores in Paris.

Yin Yiqing, a Chinese designer, has been sold in China, New York and Paris. She has won many European fashion awards and has been praised as one of the most promising designers in the international fashion industry.

Chao chao SJYP, which was founded by Steve Jung and Yoni Pai, is sold in Europe and the United States, including Selfridges in department store in London and Opening Ceremony in the famous chain store in New York and Losangeles.

In addition, Japanese brands are also the main brands purchased by Asian consumers, such as Sacai and Tsumori Chisato.

These brands often have longer starting time than Korean and Chinese brands.

Designer Chitose Abe founded the Sacai brand in 1999, and has worked for Junya Watanabe for 8 years.

Due to the influence of Rei Kawakubo and Junya Watanabe style, the women's dress of Sacai is exquisite and charming, without losing the light and elegant characteristics of the material.

In 2009, Sacai launched the men's wear product line.

The Tsumori Chisato brand was founded in 1990 by zinson thousand li. She was a Lssey Miyake's right hand.

In 1999, Tsumori Chisato opened its first specialized store in Japan.

In 2000, the brand launched its first fashion conference in Tokyo.

In 2003, Tsumori Chisato released the spring and summer series in Paris in 2004.

In addition to these two brands, Japanese brands

It is also the fashion brand that popular American pop singer Lady Gaga often wears.

The brand was founded in 2006 by two Osaka Institute of design graduates, designers Hitoshi Korogi and Keiko.

It is noteworthy that Seoul, Tokyo and Shanghai are rapidly expanding the scale of fashion week. They are sponsored by local industry groups and show many new fashion brands.

Among them, some brands have developed to western countries, fashion shows in Milan and Paris fashion week, and set up brand stores.

The Korean brand SJYP was founded by a two person designer, Steve Jung and Yoni Pai, which is on sale in Europe and the United States, including Selfridges, a London department store, and Opening Ceremony, a well-known chain store in New York and Losangeles.

Chinese designer Uma Wang has graduated from the central Saint Martin Institute of art and design, and its brand is on sale in China and Europe, including l'Eclaireur, a famous buyer shop in Paris.

She also held a fashion show in Milan fashion week.

Lee Seo-hyun, President of Samsung fashion group Samsung C&T fashion department, said that many Asians believed that luxury brands should come from western countries before, but now many consumers are more interested in local designers with unique vision and style.

Samsung Group Samsung C&T is a subsidiary of Samsung Electronics Group Samsung Electronics. It is the largest business investor in Seoul fashion industry.

Every year, Samsung Group Samsung C&T appropriated $100 thousand to finance 2-3 designers to help develop their clothing series.

Since 2005, the company has invested $2 million 700 thousand in 19 design teams through the Samsung fashion and design foundation.

It has a series of brands including Korean brand Bean Pole and Belgian clothing brand Ann Demeulemeester.

HSBC luxury analyst Erwan Rambourg said, even though

They are still small and have no extensive distribution channels for the time being, but they have quickly become the strong competitors of Western European luxury brands.

Korean cosmetics have long been the concern of Chinese consumers. The Korean TV series "you from the stars" and "the descendants of the sun", as well as the Korean pop singer Big Bang and the girlhood era, are more conducive to improving the image of Korea and making it the fashion direction of Asia as a whole.

He pointed out that Asian consumers have accepted American culture, and Korean pop culture is closer to Chinese culture.

The founder of the Korean luxury group Sungjoo,

Jin Shengzhu and Sung-Joo Kim, group chairman and chief executive, said Korean self-esteem and self-confidence were stronger by the Korean culture, which is why South Korea and other Asian brands are becoming more and more popular.

Jin Shengzhu Sung-Joo Kim helped develop the Gucci brand Korean business. She pointed out that Asian brands could better cater to the petite features of Asian women compared with European brands.

Joowon Park, director of Simone Fashion Company, based in Seoul, believes that the vision of "made in Asia, designed in Asia" will surely come true.

Asian brands have long been disappearing, and now they have better raw materials and manufacturing bases.

Simone Fashion Company produces products for several brands, including Coach, Michael Kors and Kate Spad.