How To Conceive An Attractive Sales Promotion Theme

Promotion means no more than "giving, folding, lowering, returning" or its combination. Therefore, it is particularly important for packaging integration of promotional activities.

A good activity is first delivered to the consumer through a concise theme and a sentence. Therefore, the theme of the activity is like an invitation to the event, which is related to the ability to attract customers. Only the guests come, the feast is meaningful.

So, how to conceive an attractive theme of promotional activities?

1.

The theme should aim at maximizing the interests of customers by activities.

If the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as a publicity theme.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

2, prudently use the theme of violence.

Straightforward is not violence, some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotional activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activities, as well as the ordinary sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

3, emotional themes are easy to impress customers.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeals in certain aspects, form resonance and establish lasting relationships.

Or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

4, themes with interaction and convening are more attractive.

。

"Look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

5, reverse thinking, avoid "get together".

Promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia", such as the Mid Autumn Festival and the national day. Most of the sales promotion themes focus on the "national day and mid autumn Festival".

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

6, not only the "title party".

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a bait.

That is the word "gratitude" and so on.