Can Traditional Retail Industry Get Into A "Dilemma" And Blame It On Ma Yun'S Head?

Pei Liang, Secretary General of China Chain Store Association, said: "in the past four years, the net profit margin of listed retail companies has been declining. The growth rate of net profit margin has been negative for four consecutive years. The current Chinese retail market is facing profound changes, and retail enterprises are facing an unprecedented market challenge."

"China in the past five years

It's hard to do it. Everyone is scolding Ma Yun and scolding Ali.

In fact, physical retail is not good. It has nothing to do with Ma Yun. We can only blame ourselves.

Many people talk about the relationship between the Internet and retailing. I think it doesn't matter. We can do a good job in retailing and do a good job of products. The Internet is the Internet, and the electricity supplier is the electricity supplier. If we are honest today, we will do well in the product and retail, so it will be no problem.

People in the industry said.

Similarly, whether it is a Hangzhou Tower in the southern style, or a group representing the Eurasian Group, Wangfujing, Xing long family, and even the foreign representative, Yong Wang and Ito, Yang Hua Tang, in an interview, they believe that the traditional retail industry has ushered in a new business pformation.

Secretary General Pei Liang pointed out: "in the past four years, the net profit margin of listed retail enterprises has been in a downward trend. The growth rate of net profit margin has been negative for four consecutive years. The current Chinese retail market is facing profound changes, and retail enterprises are facing a market challenge which has never been seen before."

Chairman of Jie Bai group and Hangzhou Tower

It is believed that the big service and big convergence is the direction for the future retail industry to change. Goods and services are the two foundations of business. Now, we need to consider how to integrate goods and services together.

As BBK chairman Wang Tian said, "under the pressure of the environment, many physical retail enterprises are thinking about how to break through. Through two years of trial, many mistakes have been made, and some directions have been found. But from the experience, we can see that as a offline retailer, the pformation path of O2O can not go too fast."

However, the market has left less time for the traditional retailing industry. We should wait and see whether the boat will turn over or turn towards the sea.

At present, the traditional retail industry has been forced to change the draught. Now that we need to change, we can only adjust our strategy and get rid of the constraints of traditional ideas.

For example, the south school representative Hangzhou Tower has played a cross-border role, with physical retail business as an entry, connecting health, medical services, sports events, stadiums and training. In the future, it will also involve educational services, and create a large service industry chain to meet the needs of consumers, so as to better nurture the retail main business. The North sent Wangfujing decided to "go to department stores", plus Oteri J and community business.