Taking Enterprise Performance Observation: Net Profit Increased By 3, The "Guaranteed Growth" Plan For Garment Enterprises

Many in 2015

The results are not satisfactory, and many of them have brilliant performance.

What do some of them intend to do in 2016?

XTEP International: Overweight running and football market

XTEP international 2015 financial report shows that revenue in fiscal year 2015 increased to 10.8% yuan to 5 billion 295 million 100 thousand yuan, gross profit margin increased 1.4 percentage points to 42.2%.

The profit attributable to equity holders increased by 30.3% to 622 million 600 thousand yuan, with a basic earnings of 28.97 yuan per share.

In the chairman's report, XTEP international stated that running has become a new focus of the group and has been implemented in all aspects of the group's business, including product design, brand marketing and retail management.

The group has also introduced the "3+" strategy, namely, "product +", "Sports" and "Internet +" as the main driving force for the growth of the industry.

The Group believes that XTEP has pformed from sporting goods brand to sports fashion brand.

Another key business of XTEP is football.

According to reports, XTEP recently announced that it will push forward the overall football strategy "edge plan", focusing on the development of XTEP brand in the field of football, and in response to the Chinese government's efforts to promote football as a compulsory sport on campus. The goal is to serve 5 million young soccer players nationwide in 5 years.

YOUNGOR: diversification and pformation

YOUNGOR's 2015 annual report released in April 29th showed that YOUNGOR completed its operating income of 14 billion 527 million yuan in 2015, down 8.65% from the same period last year, and realized net profit of 4 billion 371 million yuan, an increase of 38.23% over the same period last year. The apparel sector achieved 4 billion 461 million yuan of revenue, a 1.48% increase over the same period last year, and a net profit of 651 million yuan, representing a decrease of 0.23% over the same period last year.

Real estate development business achieved net profit of 1 billion 18 million yuan, a 733.76% increase over the same period last year.

Investment business achieved net profit of 2 billion 727 million yuan, an increase of 12.46% over the same period last year.

The net profit of real estate business has increased by more than 7 times, and the net profit of the group has increased by nearly 4 over the same period.

YOUNGOR said that in the clothing business, it promoted the "4 1000" strategic objectives and

Landing, in the next five years or so, we will cultivate 10 million active members who spend more than 1000 yuan annually and build 1000 sales platforms with annual sales of over 10 million yuan.

In the field of real estate business, the pformation of new related industries, such as culture, tourism, health preservation and pension, has been explored. Investment business has been pformed from financial investment to strategic industry investment, and a capital investment system with strategic investment, financial investment and industrial investment as the direction has been formed.

Kin Sheng group: force domestic market

According to the 2015 annual report of Jian Sheng group, the group achieved sales income of 715 million yuan in 2015, an increase of 10.83% over the previous year, and a net profit of 101 million yuan, an increase of 31.58% over the previous year.

In 2016, the company began to use the parity strategy to expand its foreign trade market, and focused on entering the domestic market, creating its own brand and promoting the construction of an intelligent chemical plant.

"Jian Sheng Jia" brand is the focus of the company's domestic market development and development. The company will produce and organize all kinds of clothing products, including cotton socks, stockings and bra underwear, and provide them to consumers through the "health home" store.

The brand products of Jisheng home are positioned as high quality parity products, and the stores will be dominated by direct battalion at the early stage. After the time is ripe, they will mainly develop the "straight line franchise" mode.

In the 15 year, it was mainly prepared for the brand operation of "Jian Sheng Jia", and the project plan began to land in 16 years.

AOKANG International: creating "shoe industry ecosystem"

The annual report of AOKANG international in 2015 showed that the company achieved 3 billion 319 million yuan in 2015, up 11.92% from the same year, and the net profit attributable to the shareholders of listed companies was 390 million yuan, an increase of 51.10% over the same period.

However, it is worth noting that the annual report shows that the balance of accounts receivable bad debt reserve at the beginning of 2015 was 142 million 402 thousand and 400 yuan, and the reporting period should be reversed to 89 million 633 thousand and 700 yuan, increasing the total profit of the company's consolidated statements in 2015 by 89 million 633 thousand and 700 yuan.

AOKANG international net profit increased by more than 5 yuan.

AOKANG International said it will build "excellent footwear ecosystem" as a medium and long-term strategic development goal of the company, adopt the "evergreen brand + Fashion platform" mode, establish organizational platform, resource platform and capital platform, and implement brand strategy, business strategy, channel strategy, zero sale strategy and supply chain strategy.

In 2016, AOKANG international will promote strategic pformation and strategic landing around the medium and long-term strategic development goals.

We should optimize the organizational structure, enhance the competitiveness of the industry and strengthen the operation of the whole channel.

Red bean shares: overweight men's clothing industry

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The 2015 annual report of Hong Kong stock shows that in 2015, the company achieved a net profit of 86 million 95 thousand and 600 yuan, an increase of 31.38% over the same period last year, and realized operating income of 2 billion 651 million yuan, down 6.73% compared to the same period last year, and the earnings per share were 0.14 yuan.

Hong Kong shares said that the company's clothing business revenue increased over the previous year, the real estate business revenue decreased compared with last year, and the real estate business revenue decline is greater than the increase in clothing business revenue, resulting in a decrease in the current operating income over the same period last year; in addition, because the company's gross profit margin this year has increased over the same period last year, resulting in the current net profit increased compared with the same period last year.

Hong Kong shares said that in 2016, the company's men's business plan revenue increased by more than 30% over the same period last year.

The impact of cyclical fluctuations and delivery will not increase.

The company issued a fixed increase plan in March 16th, raising no more than 1 billion 810 million yuan. After deducting the issuance cost, it will be used in intelligent red bean construction project.

Intelligent red bean construction project includes intelligent design, intelligent products, intelligent supply chain system, intelligent SPA system and intelligent management system, including five systems, including intelligent channel SPA system sub project including acquisition of 100% stake in the red bean network.

Mei Sheng Culture: layout of "ecological culture circle"

The 2015 annual report of Maison culture shows that in 2015, the company achieved operating income of 408 million yuan, a decrease of 10.5% over last year, and net profit attributable to shareholders of listed companies was 126 million yuan, an increase of 30.15% over last year, and the operating cost was 254 million yuan, a decrease of 12.22% over last year.

The decline in operating income is mainly due to the decrease in the income of animation costumes.

Net profit attributable to shareholders of listed companies increased by 30.15% over last year, mainly due to increased investment returns.

Mei Sheng Culture said that the whole industry chain structure of the company was initially formed. It has already laid out many links such as original animation, game production, network platform, terminal selling at home and abroad, children's performing arts and so on.

The company has invested and bought multiple targets, and has initially built the cultural ecosystem of its own IP+ content production (animation, games, movies, children's dramas) + content distribution and operation + derivatives development design + online offline retail channels.

In 2015, the company put forward a non-public offering plan, investing 2 billion 100 million yuan to build IP cultural ecosystem, and layout the pan entertainment market.

Mei Sheng Culture said that the next step will be to strengthen integration, including management integration, resource integration and integration at home and abroad.

Observation: foster a new growth model

In terms of the whole garment industry, the overall performance of garment enterprises in 2015 is not bright, and the industry is still in the process of pformation and upgrading.

The performance of many listed apparel companies in 2015 is not satisfactory.

According to Wind statistics, as of April 27th, a total of 35 clothing listed companies in Shanghai and Shenzhen two announced the annual report in 2015, of which 16 net profit fell, accounting for nearly 50%, including 11 of the 11 companies, such as the long group and the United States.

The performance of modern Boulevard, blonde Rabbi, Saturday, George White, Jiaxi bird, seven wolves, Jihua Group and Jiaxin silk company has declined to varying degrees.

According to the China National Business Information Center, in the first quarter of 2016, the retail sales of clothing commodities of hundreds of major retail enterprises in the whole country decreased by 5.1% compared to the same period last year, and the growth rate dropped by 9 percentage points over the same period last year. The retail sales in March dropped by 3.8% compared with the same period last year, a decrease of 0.7 percentage points from the same period last year.

In the current market environment where demand is under pressure, it is not easy for garment enterprises to keep steady growth of their actual performance.

Hua Shang observed the "dwarf pulling general", and selected several garment enterprises with a net profit growth rate of more than 3 per year for 2015 years to observe the development trend of the industry.

The main reasons for the growth of garment enterprises' performance are: first, we have grasped the hot spots of the subdivision industry, such as sports, running, children's wear market, and another diversified income helps.

And the business plan of the garment enterprises that grow in performance, the general direction is to continue to increase their own advantage hot industry, expand the new market, on the other hand, continue to diversify business and find new growth points.

In order to achieve the overall upgrading and pformation of the garment industry and achieve sustained and steady growth in performance, the garment industry needs to cultivate its own development mode and enhance its endogenous growth capability.

Traditional industries are not sunset industries, but only sunset enterprises, bad environment will set off excellent companies, accelerate industrial integration.