Why Do Chinese Tourists Have A Strong "Foreign Goods Complex"?

Every holiday, it has both classical charm and modern.

Britain is a favorite destination for Chinese tourists.

London street, Bond Street and Regent Street and other famous commercial districts in Oxford gathered hundreds of shops, attracting tourists from all over the world.

Reporters recently arrived at Searl street, a British department store in Oxford street.

There are long queues at the front of the stores, and there are many Chinese tourists in it.

"I wanted to buy Burberry (Burberry).

But this dress is very fast. I don't want to buy it. "

A young Chinese female tourist complained to her companion.

It is understood that a Burberry classic double row of long windbreaker is priced at 1395 pounds.

According to the estimation of the operating income of more than 20000 brands in the brand library, the Institute of wealth research found that in 2015, China's global luxury consumption reached $116 billion 800 million.

High priced items are often the first choice for Chinese tourists to visit the UK. But in recent years, health products, milk powder, cashmere products, shampoo, eye drops and other daily necessities have also become objects of Chinese tourists' sweater.

With the development of Internet and cross-border electricity providers, online shopping is becoming more and more popular.

In addition to shopping and consumption, Chinese travelers pay more and more attention to "experiential" consumption.

Wang Ruiqi, director of Tourism Department of Europe and America, said that in recent years, tour groups, hunting troupe, aristocratic Castle experience troupe and golf regiment have become the new direction of consumption development for Chinese tourists.

When Chinese tourists travel in China, they hate sales promotion guides.

Interestingly, when these tourists came out of the country, like everyone else, everyone was carrying big bags. Some tourists even complained that foreign stores were closing too early.

Why do Chinese tourists have a strong "foreign goods complex"? Why are they willing to go all the way back to China? First, because they are cheaper than foreign brands, and the two is because Chinese tourists have a strong sense of trust in the quality of foreign products. Three, because of the protection of after-sale services abroad,

"I bought a cashmere coat at Martha's department store two days ago and came back to the hotel and found a little blemish.

I was also worried that I could not speak English very well. I didn't know how to explain to my shop assistant that the clothes were defective.

As a result, the clerk did not ask and took a new one directly to me.

It's really convenient to exchange products abroad. "

A woman surnamed Zhuge told reporters.

When a reporter asked if he would mind if many products were actually made in China, the woman said, "a lot of things made in China are exported abroad. I can't buy them in China, so I have to buy them abroad."

Another woman named Xiao Hong told reporters: "the difference between domestic and international brands of the same brand is great, especially the British brand.

A pair of Clarks shoes sells for more than one thousand yuan in the domestic market, while I spend the same amount of money buying two or three pairs here.

In addition, the strong purchasing power of Chinese tourists overseas is also closely related to their own income growth.

Since the eighteen, the growth of urban and rural residents' incomes in China has been higher than GDP growth for three consecutive years. Consumption capacity has been continuously improved, social security system has been continuously improved, medical insurance, old-age insurance and other systems are advancing, and the guarantee system is becoming more and more healthy, which makes people dare to spend.

According to the data of China's Ministry of Commerce, the total retail sales of consumer goods reached 30 trillion and 100 billion yuan in 2015, an increase of 10.7% over the same period last year, and the contribution rate of consumption to social and economic growth reached 66.4%, an increase of 15.4 percentage points over 2014.

In fact, the increase of consumption contribution rate is the result of the continuous development of China's economy and society, the continuous adjustment of industrial structure and the sustained and rapid growth of residents' income, reflecting the new era of consumption of Chinese residents.

For the United Kingdom, Chinese tourists have contributed to the local economy. The British Tourism Department is trying to attract more Chinese tourists.

Statistics show that from January 2015 to September, the number of Chinese tourists traveling to the United Kingdom exceeded 210 thousand times, a record high in the same period. The consumption of Chinese tourists reached 435 million during the tour.

The UK Tourism Board also said that the average consumption of Chinese tourists visiting Britain is about 2688 per capita, and that by 2020, the consumption of Chinese tourists in the UK is expected to reach 1 billion.