Adidas Group Decided To Sell Golf Brand.

The group decided to sell its losing golf business (including TaylorMade, Adams, Ashworth, etc.), focusing on the core sports apparel and footwear business of the development group.

However, after excluding monetary factors, the group's golf business income fell by 1% compared to the same period last year, even though the performance of TaylorMade and Adidas Golf has risen, but it still suffers from the decline of Ashworth and Adams.

In 2015, group Golf sales fell 13% to 902 million euros, or about 5.3% of the group's total sales.

Thanks to the strong performance of Adidas and Reebok brands, Stan Smith,

Adidas Originals NMD and other series of best sellers, Adidas group in the first quarter of 2016 revenue rose 22% to 4 billion 800 million euros, a record high.

In 2000, when Woods, the famous golf tiger, was in his prime, the United States played.

It accounts for half of the world's market.

Today, the number has dropped from 30 million in 2000 to 23 million.

In 1997, Adidas Group acquired the brand of TaylorMade and Salomon and became the largest supplier of golf products in the world.

In 2008 and 2012, Adidas Group acquired golf brand Ashworth and Adams..

After selling several foreign brands, Adidas will retain Adidas Golf brand golf shoes and apparel business.

Other competitors in the golf market include: Nike, Puma, Gallaway and so on.