Retailers Must Turn Off The Physical Storefront To Adjust Their Business Strategy And Face A Business Slough.

U.S.A

Retailers, including Gap, Abercrombie & Fitch, who are familiar with Taiwanese, and many department stores are now facing a business slough, and the volume of traffic is much smaller. Consumers spend less money on clothes, and only pay when they are discounted. The reason is that Amazon and other platforms are fast.

Eroding their profits, another important factor is the rise of sportswear.

The US brand Aeropostale, which specializes in teenage fashion, has declared bankruptcy. This is just the tip of the iceberg. Deutsche Bank reported that "sportswear and casual dress rose rapidly from 2008 to 2015, with an average sales growth of 4.1%, while non sportswear grew by only 0.2% during the same period, and seven years in the past eight years."

Analysts believe that the future sale of sportswear and non sports casual wear will be bigger and bigger.

Consumers now like to buy comfortable clothes, such as yoga pants.

In fact, it is more obvious than other trends in clothing, especially women's clothing, which are suitable for activities. In fact, women in the Taiwan marathon race around the world are more enthusiastic than men.

The trend of women's clothing is also related to the rise of women's power, but retailers who are not sportswear have blamed the lack of sales to products that are not able to solve sales problems. In addition, tannins of past sales and sales have not been able to sell, and tight jeans have been out of fashion. Analysts stressed that this is one of the reasons for the decline in general clothing sales.

Although this trend that has been in fashion for decades is not going to drop completely at once, but when you have some new pants in the cabinet, why do you want to buy tight jeans? The report points out, "we still think there is no clear substitute for skinny jeans. Now it is necessary for businessmen to find new trends to encourage women to refurbish their closet."

Consumers may not be looking for new jeans because they do not buy tannin cloth at all. They want fabrics that are more extensibility and more comfortable, that is sportswear.

Tannin brands such as Levi 's have known their sites are being invaded by yoga pants.

Analysts believe that sportswear suits a lifestyle change. Last year's Morgan Stanley report was a good time to invest in sportswear, especially when China's fast-growing middle class started to move.

Deutsche Bank believes that many retailers have to turn off physical stores to adjust their strategies at least 800.

The report points out that in the market of women's non sports apparel market with less ink, and the ability to sell on the Internet, or compete with low-cost retailers, there is a way to take a firm step in the fierce market competition.