Guangzhou Nine Big Department Stores Down, How To Walk The Real Economy In The Future?
In recent days, reporters have found that the shopping center is the most popular number of Tianhe Road business circle, especially in the good Plaza, fashion Tianhe, Tianhuan, Tianhe City area.
In particular, the good street, traffic flow, dense crowd, road congestion has become the norm.
During the May 1 holiday this year, the sales volume of eight major department stores in Guangzhou totaled 410 million 400 thousand yuan, which declined compared with the sales volume of nine major department stores during the same period last year. The sales volume was 463 million 100 thousand yuan.
On the three day, the sales of the shares were 155 million yuan, and the sales of the Tianhe City Department are expected to exceed 72 million yuan.
Modern department store
The sales volume is 56 million 100 thousand yuan, the sales volume of Guangzhou Friendship Store holiday is expected to reach 60 million yuan, Dongshan Department store sales volume is estimated to exceed 23 million yuan, the sales volume of Hai Yin city is 16 million 800 thousand yuan, the sales volume of Xin Guang Department Store is 14 million 500 thousand yuan, and the Chinese department store accounts for 13 million yuan.
Most of these stores are flat this year compared with last year.
People do not seem to buy and buy, but play and play.
Panyu Wanda Plaza runs the second runway race, with more than 1000 players participating.
Hundreds of citizens are attracted to watch.
Fashion Tianhe
They also set up Chaozhou activities to attract thousands of people to participate in the lottery. Mercedes Benz cars were also held at the scene.
In addition, the Tianhe City is pformed into the "German fairy tale kingdom", the prince's dream castle, steam trains, Mai Xiang beer and so on, attracting many parents to take their children to the city.
experience
。
According to the person in charge of the shopping mall, the current retail downturn, businesses need to open their minds to organize various entertainment activities, hoping to attract more people to shopping malls. "At present, shopping centres can't live on discount, but experiencing entertainment activities is conducive to the overall business."
Trading in the gold market is also eye-catching.
During the peak season of marriage in May, the wedding jewelry of the major brands of friendship store also began to show a distinct upward trend, and some brands of jewelry reached a year-on-year increase of 25%.
At the same time, during the May 1st period, the gold jewelry, such as chain, Long Fengzhuo, ring and other traditional gold ornaments, was sold well.
Dongshan Department Store "May Day" holiday three days gold sales estimate is expected to exceed 23 million, the gold medal single year is expected to exceed 12%.
Sales of gold and jewellery in modern stores also increased by 10% over the same period last year.
At present, the price of gold is at a high level, and the price of the gold ornamental market has been at a high level of about 300 yuan in the near future.
This reporter has learned that gold jewelry is 288 yuan per gram, and Dongshan Department store has launched a promotional campaign of 200 yuan, 128 yuan, 200 yuan per gram, 278 yuan per worker, free of charge and so on since April 29th.
Dai Chongye, deputy manager of Dongshan Department Store Sales Department, said that gold jewelry was promoted for the first time in history because of the "one price, no more labor cost" method, which made this category continue to be the leader of Dongbai holiday sales, and its effect was gratifying.
In the past 100 days, the gold sales volume is mainly based on wedding needs, and consumer demand is mainly concentrated on rings, necklaces and bracelets.
Meanwhile, the price of gold jewelry has gone up several times this year, and the psychology of "buying up" has stimulated consumers' desire to buy gold to a certain extent.
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