In Addition To The Electricity Supplier, What Are The Ways To Commercialize B Station?

Although B station has been in operation for a few years, it has gained a large number of fans. However, in the market of the community, it has long been far away from the "profit" two words as A station (Acfun).

Both the founder and the chairman of the B station have made clear that the B station is in a state of loss for a long time and is "far from profit".

So, can the electricity supplier really become an important step for B station to "turn around the deficit"? A two generation community entrepreneur thinks that the volume of electricity supplier's B station business is too small, and B station can't get rid of the loss mire through derivatives, so how to make profits still needs to be explored step by step.

There is, however, a serious one.

Make an optimistic forecast: "breaking station (nickname for B station) has been lost for so many years, but it has gathered almost all two yuan in China. Now the games, tours and concerts are very popular and the profits are not far away."

"As long as the community is vertical enough, users' demand for related goods is natural. Healthy communities need not hide in the struggle of business pformation. If they are too conservative and miss the opportunity, they will rely on business pressure."

An Internet community has encouraged the B station's commercialization attempt, and said it should seize the right time.

"I don't care how many people watch B station, but I especially care about how many people like B station.

Users will only love things if they like them.

。

When B stations do the derivative consumption of these contents (two yuan), they will love to pay for this content.

Xu Rui, who built the B station in one hand, strictly controls the access threshold of B station, which also makes it very confident about the commercialization of B station in the future.

In fact, the electricity supplier is only a small branch of B station commercialization. It is understood that the layout and realizable channel of B station in the whole two dimensional ecosystem can be divided into several categories.

First, BiliBili platform advertising, video contract plan and content authorization.

B station has the concept of "contracting". The so-called contract is that when the user has seen an anime, he feels that it has done a good job and can donate money to B station to help him buy the copyright of the animation.

In 2015, more than 150 thousand people contracted and 30 thousand comments on the movie "the return of the great sage" at B station.

Second, BiliBili pictures.

In November 2015,

We have established a joint venture with the Shanghai Oriental media group (SMG) Shang Shi film industry to set up bey bey Lane pictures (Tianjin) Co., Ltd., aiming at developing IP film resources for post-90s and 00.

It is reported that the first project that the company participated in is the special detective Sherlock's Special Edition: the abominable bride.

Third, BiliBili concert.

B station holds Bilibili Macro Link (BML) and other animated concerts every year, inviting Japanese pop singer, pop singer, dance performer, home network culture representative, BiliBili platform UP UP (video contributor) performance.

In July 25, 2015, B stood at the big white BML concert in Shanghai's big stage, and 8400 tickets sold out in 45 hours.

Chen Rui revealed that the B station will also hold a concert of 20 thousand people this year.

This is also an important manifestation of the integration of B station and the three dimension.

Xu Rui once disclosed that B station has 2/3 traffic volume is not two times the content, the animation house (two yuan) and the star race peaceful coexistence.

It is understood that the B station's chasing stars in addition to singing, dancing, seeing, and other star of the animation department, there are a lot of Japanese, British and American movie stars star fans, perhaps this is because there are thousands of online B drama, drama, Japanese dramas welcomed by the post-90s.

Fourth, BiliBili game.

Game business is a major source of income for B stations.

The two direction of bilibli game in 2016 is to issue products jointly with Japan, one is the proxy product, and the agent product has at least 4 to 5 products.

According to B station's game Department staff, the new game business is a major source of income for B stations, where intermodal pport accounts for a higher proportion of agents and makes more money.

Fifth, BiliBili tourism.

B station and China Youth Hostel, China National Tourism and other travel agencies have cooperated with several Japanese free travel projects. The number of entries for each event is about 16, and the products on the line are often in short supply.

During the trip, the BiliBili tourism department leader led the B station users into the hotel, restaurant and shopping area (Qiu Yeyuan) with two character characteristics, or the origin of animation culture, and hit the two yuan tourism market.

Sixth, BiliBili flagship stores and peripheral stores.

B station Tmall flagship store sells BiliBili brand periphery, Taobao enterprise store (BiliBili peripheral store) sells all kinds of animation and game peripheral.

According to AI's research on B users at the end of 2014, 70% of users are willing to take part in activities such as tours, concerts and other offline activities at B station. The number of users willing to take part in offline activities is 35 million based on the 50 million users currently posted by B station.

Visible, B station user activity is very high, this is also the bottom line of its realization plan.