Ma, A Treasure Attacked By Luxury Alibaba

Many people say that the water of a treasure is very deep. Don't want to buy genuine goods in a treasure. There are many fake goods in the Chinese market, and Alibaba and some luxury goods are standing up against Ma Yun.

Alibaba, the world's largest online retailer, has promised to crack down on counterfeit and shoddy goods. However, overseas luxury brands are still unsuccessful. Following the Michael Kors, Italy luxury brand Gucci also openly opt out from IACC to join the anti Alibaba camp. The luxury industry is gathering strength against Ma Yun.

IACC is a special fight against fake and shoddy products. International non-profit making It has more than 250 luxury fashion brands. Members of the IACC also include law firms, investigation and product safety companies, government agencies and intellectual property associations, all of which are committed to fighting counterfeit and shoddy goods. The fashion industry is puzzled that its Alibaba selling fake and shoddy goods on its platform has officially joined IACC in April.

Since Alibaba's accession to the IACC, the Michael Kors, the US luxury brand, based in New York, has announced its withdrawal from the organization to protest. Michael Kors's long term legal adviser, Lee Sporn, said in a letter to IACC that Alibaba is the most dangerous phenomenon in the fashion industry. The strategy of Alibaba is limited to verbal support for brand law enforcement, but the problem of counterfeit goods on its trading platform has not been solved practically. Michael Kors has not set up an online flagship store on any platform of Alibaba, but the luxury business provider invested in Alibaba has luxury products.

Last weekend, the name of Gucci was also officially deleted from the list of IACC brand members. Candice Li-Uzoigwe, vice president of IACC, points out that Alibaba's participation has led to many dissatisfaction with luxury and fashion brands. Last Wednesday, Gucci decided to formally leave the organization and join the camp against Alibaba. Earlier, the French accessories brand Longchamp also openly expressed its dissatisfaction with Alibaba membership.

Gucci's parent company's Open Cloud group has been very keen on fakes in the Chinese market. Last May, the joint venture of Gucci, Yves Saint Laurent of Kai Yun group filed a lawsuit in the federal court of Manhattan, accusing Alibaba of violating trademark and fraud related laws and regulations, demanding compensation for losses and giving injunctions to the defendant. The lawsuit alleges that Alibaba had collusion with manufacturers to produce counterfeit goods and provide services for its sales and transportation. These counterfeit goods use brand names without permission. In November of the same year, Kai Yun group filed a lawsuit against Alibaba for the same reason for the second time.

Previously, Alibaba founder, Board of directors Ma Yun, chairman, said he would rather lose the lawsuit than to solve the problem. In a report published on the website in November 6th last year, when Ma Yun talked about Kai Yun group's prosecution of the Alibaba platform and infringed its trademark rights and sold counterfeit goods, it almost jumped from the sofa and said, "I'd rather lose the lawsuit than lose money." but we will win dignity and respect.

However, a Alibaba close to the interview said that the interview and article writing were full of subjective factors and prejudice against the Chinese market. In fact, Ma described the matter more comprehensively, but they only intercepted the fragments they wanted to get, and put them together.

Later, the incident reversed, forced by Alibaba's strong market share of electricity providers, Kai Yun group began to speak for mediation. There are people in the industry who believe that Alibaba group owns Taobao and Tmall mall platform, but it is a problem member, and its platforms are rampant. The membership of IACC is mainly provided by companies affected by counterfeit goods and companies seeking intellectual property protection. However, due to the industry status and related policies of Alibaba group, it has the opportunity to cooperate with potential partners IACC to combat counterfeit and pirated goods.

Barbara Kolsun, former general counsel of Stuart Weitzman, a high-end shoe shoe brand, served as chairman of IACC's board of directors. He revealed last week that about more than 20 brands and other members of IACC have privately expressed support for Michael Kors through e-mail and telephone. But they are reluctant to make public statements because they are working with Alibaba to remove fake and shoddy products from their websites.

Some analysts said that in recent years, due to sluggish performance in the doldrums, more and more giants in China's luxury market joined in the operation of counterfeiting. Louis Weedon, a luxury brand, appealed to the Beijing court earlier this year for three shopkeepers, claiming 250 thousand yuan for selling fake Louis Weedon brand products, and the owner was from Taobao group's electronic business platform owned by Alibaba group.

As the leader of the luxury industry, LVMH is also a member of IACC. So far, there has been no comment on the luxury brands' withdrawal from IACC.

According to IACC's latest news on official website, Jack Ma The IACC spring 2016 meeting will be held from 18 to 20 May. In the keynote session, he will publish the importance of e-commerce, work together with the industry to combat counterfeiting, and highlight the Alibaba's efforts to protect intellectual property rights on its platform.

There is still more than a week to leave the curtain speech. As more and more luxury brands withdraw from the IACC and join the anti Alibaba camp, how Alibaba will handle the incident will become the focus of attention at home and abroad.