The Performance Of Major Sports Brands In China Has Begun To Pick Up And Grow.

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After a large-scale closet baptism, the performance of domestic major sports brands began to pick up and grow.

At the same time, the sales of international sports brands in China have also increased significantly.

According to Adidas quarterly report, in the first quarter of 2016, excluding exchange rate factors,

Group sales revenue increased by 22%, of which Adidas and

Growth accelerated.

According to the euro, Adidas's revenue increased by 17% to 4 billion 769 million euros (4 billion 83 million euros in 2015), creating a record high quarterly revenue.

It is worth noting that excluding the exchange rate factor, in the first quarter of 2016, Adidas's sales in the Greater China region increased by 30%.

Gao Jiali, managing director of Adidas group Greater China (Colin Currie), said: "Adidas's state-of-the-art sports performance series and the leading sports fashion series and sports leisure series have aroused strong resonance among consumers, pushing Adidas to become one of the most popular and most famous brands in China.

From the brand point of view, thanks to the two digit sales growth of training, football and running series, and the promotion of Adidas sports classic series and Adidas NEO series, excluding the exchange rate factor, Adidas brand revenue increased by 26%.

Adidas has achieved growth in every series, especially in North America, Greater China and Western Europe, where revenues increased by 31%, 30% and 26% respectively.

Excluding the exchange rate factor, Reebok brand sales grew by 6% over last year, and 12 consecutive quarters of growth.

Its performance benefited from the promotion of Western Europe, Greater China, Latin America, Japan and the Middle East, Africa and Asia (MEAA).

Excluding the exchange rate factor, Taylor Adidas golf product sales decreased by 1%, the main reason is that the growth of core brand Taylor and Adidas golf was offset by the decline of Ashworth and Adams.

In view of the strong expected brand growth in the first quarter, Adidas group raised its financial forecast for 2016.

In 2016, excluding the exchange rate factor, Adidas group's sales revenue is expected to grow by about 15% (previously: 10% to 12%).

Sales growth will benefit from the two digit growth of regional markets (except Russia / CIS countries).

For the future planning, Gao Jia Li said: "under the guidance of our newly released strategy of Greater China 2020, Adidas is taking a step closer to the goal of becoming the best sports brand in 2020."