The Urgent Need For Entities To Reduce Costs Is To Maintain Operation.

In entity clothing A shopkeeper in the store said, "I have reduced the price to the lowest, even cheaper than Taobao. Why is the customer too expensive?" then another shopkeeper said, "now is the case. Even if you reduce the price to the present, the customer will not buy it, counting the staff, the rent, the cost of water and electricity, and I lose more than ten million a year. Where is the problem?"

"It is precisely because the survival of the entity stores is getting more and more difficult that it is urgent to break the situation. More than one thousand clothing store owners in the country have gathered together to form an online community of apparel retailer autonomy, innovation, communication, sharing and linkage under the line," said Zhang Guoju, the main sponsor of the community. "Internet era," he said. Online retailers The rise of commodity information is increasingly transparent and symmetrical. Consumers think that the shop has become a "slaughters" for a time. If the entity store does not innovate, upgrade and reverse the new image, there will be only one outcome: completely abandoned by consumers!

Due to various reasons of closure, the time has come to the innovation of the entity store, and it has been unable to reverse the decline of physical retail sales under the line alone. To this end, the entity clothing store community has been the intermediary of the supply chain as the first step of innovation and change, the national scattered entity clothing shop convened, according to men's clothing, women's clothing, Children's wear Underwear and so on, directly linked to the relevant manufacturers, and strive for the right to speak in the market.

In fact, offline retail as a business form is indispensable at any time, especially in the clothing industry. Why? Because consumers need warm shopping solutions. Although the icy Internet is crowded with businesses and rich in commodities, consumers do not really need large quantities of goods, but rather a precise recommendation and service. Then, as the advantage of physical retail stores, every clothing store is a professional primer. When you see a customer, he or she will know what kind of clothes you are suitable for and which style suits you. Then you will take the initiative to measure your match, and then try to wear experience and after sale services to keep up with everything.

Zhang Guoju said, at present, the survival of the physical clothing store has come to a crumbling moment. A large number of clothing stores are facing losses, but the business that has been running for many years is not willing to give up easily. So what should we do next? There is no other choice. We should embrace consumers with the idea of electric business and reclaim customers. In other words, the slogan of the competition is clear-cut, promising 3-5 days of unconditional return, replacement or even integration of the Internet and door-to-door delivery, introducing some new models and ideas, giving enough sincerity to win customers' trust and good reputation.

The urgent need of the entity store is how to reduce costs, maintain operation first, successfully pass this year's shock period, shuffle period, labor pains period and transition period, and then strengthen self repair to improve experience and service. At the moment, the state and the industry seem to have no one department to command, but to rely entirely on the self-made breakthroughs of garment makers under the line. It is still a great expectation that the spontaneous innovation and integration breakthrough of intermediary clothing stores can bring about much effect.