Alibaba Is Not Afraid Of Big Guns, And Plans To Continue To Fight Against Counterfeiting.
Some time ago, Alibaba group, which has been fermenting, joined the international anti fake alliance, which triggered many strong responses.
And things still don't stop.
Recently, Alibaba, who had been silent for a long time, made an action.
Although there are still many brands criticized Alibaba's consistent actions, but for this time, Alibaba has tried to rectify the fight against counterfeiting.
It is reported that days ago
Alibaba
A joint IACC security market plan has been announced.
IACC was first launched by Alibaba.
MK
Gucci recently did not give up the protest against Alibaba.
Alibaba has released the latest Taobao network.
Luxury brand
The announcement of commodity rectification has fired the first shot of counterfeiting.
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Alibaba joined the International AntiCounterfeiting Coalition (IACC) international anti counterfeit alliance, which made many brands feel uneasy.
Among them, the brand reaction led by Michael Kors is the most intense.
They even decided to withdraw from the alliance to express their dissatisfaction.
In addition, more brands have criticized anonymously.
Although Alibaba has relaxed in the area of selling fake goods and counterfeiting counterfeit products, Alibaba, which has recently implemented the Tmall rights protection movement, has obviously attached importance to this problem, and even found the right protection access on its page.
However, the contradiction between the world's big names and the Alibaba has been accumulating for a long time, so the reaction is also very normal.
In this regard, Alibaba did not make any statement, but foreign media performance is very intense.
In the end, will these brands be dissatisfied or resist, or will they give up?
It is unknown, but to some extent, Alibaba's participation in the international anti counterfeit alliance is not, as the foreign media said, "providing protection for its sale."
More importantly, Alibaba may be the real emphasis on "fake", which is increasingly becoming the target of global commercial joint crusade.
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