Is The "South China Sea Industrial Belt" A Close Combat Or Competition Cooperation Development With The Electricity Giant?

New product launches, museum shows, on-site interaction, eleventh consecutive participation in the Shenzhen exhibition salt.

The Legion's performance is as old as ever, and pretend to be aware of the storm that has been killed in front of the house.

With the opening of Jingdong intelligent furniture museum, the South China Sea industrial belt of Alibaba (hereinafter referred to as "the"

On the line, the industry group has been dragging its feet.

The encounters are being terminated. They need to react quickly: whether they are close to fighting with electric giant or competing for development? The answer to the question concerns the future direction of the entire industrial cluster.

As of May 11th, there were 19 underwear enterprises on the South China Sea industrial belt, in addition to 1 from Guicheng, and the other 18 came from Dali salt.

Unlike aluminum, windows and doors, which are recommended by industry associations to sign online, these companies do not come from associations.

He Bingxiang, President of Yanbu underwear industry association, said that the association had approached the operators of the South China Sea industrial belt for two times. As far as the Association concerned, they were more concerned about the industrial belt's services to enterprises, such as management and fees.

Enterprises have already taken the lead.

5 enterprises in the 30 business units at the Shenzhen exhibition have been launched on the South China Sea industrial belt platform; the "sister flower" has been confirmed in Yantai famous underwear manufacturer. The company plans to enter the brand with ALI.

A. has been "on the line" salt step underwear industry cluster

Statistics from the South China Sea industrial belt show that as of May 11th, there were 19 underwear enterprises on the South China Sea industrial belt, with 1 from Guicheng and 18 from Dali salt.

Compared with the list of 30 Yantai underwear enterprises in Shenzhen exhibition, 5 of the exhibitors have accepted the olive branch handed down by Ali.

Bai Heng underwear is one of them, which is located in Chaoshan area, another underwear industry cluster in Guangdong, and moved to Yanbu in January 2014.

At the Shenzhen exhibition, the underwear enterprise took a more than 100 square meter booth in the main hall to display new products and vigorously soliciting customers' attention.

According to the "company archives" of the South China Sea industrial belt, Bai Heng underwear is a "underwear OEM expert". It has 20 years of production and sales experience, with a factory area of 10 thousand square meters and a staff of more than 500 people. It has a number of patented technologies, and is a well-known underwear brand strategic partner. Its cooperative brands include "water flower", "urban beauty", "run Ordifen".

In the past 90 days, the total number of pactions has been 119, less than 291 of the industry average; the total number of buyers is 79, which is 126 lower than that of the same industry; the rate of repeat purchase is currently 36.71%, which is higher than that of the average of the same industry.

Looking at the current 19 companies on the line, OEM is the main business of the underwear industry in the South China Sea industrial belt.

As far as sales are concerned, the business of 19 on-line businesses is acceptable.

Take the slogan "do Ali's most professional underwear ODM" to the Ya underwear as an example.

According to the information disclosed on the page, the brand of the company's OEM includes "water flower", "moistening micro" and "urban beauty". The monthly output value is 12 million yuan, the monthly output is 500 thousand, and three utility model patents are held.

As of 10 May 12th, the salt step underwear business has accumulated 289 pactions, which is only slightly lower than the 291 average of the industry average, although the total number of buyers is only 78, which is lower than the 126 of the industry average, but the repeat purchase rate is two times higher than that of the industry average 22.05%, reaching 52.56%.

A single summer underwear product has completed 28 pactions in 90 days. The number of products sold is 1769, and the repeat rate has reached 33.33%.

The underwear industry of the South China Sea industrial belt is mostly factory based, and Diao Long, the operation director of the South China Sea industrial belt, denied it.

He said that at present, the enterprises on the line are only a few parts of the underwear cluster, and the South China Sea industrial belt is actively seeking cooperation with brands.

For example, the newly launched difinie dress, Ou Di Ni dress and Bailey underwear have built up their own brands.

Pan Chuwen, director of "sister flower", a famous underwear manufacturer in Yanbu, has decided to sign a contract. The company plans to enter the brand by Ali.

"At the same time, our third meeting with Yantai underwear trade association will start soon, and there will be more brands on the South China Sea industrial belt."

Diao Long said that the application for the first big promotion of the South China Sea industrial belt has been approved by the headquarters. The time is finally determined in June this year. "I believe there will be more brands to meet with the merchants in the South China Sea industrial belt."

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B. is once again on the table.

For the South China Sea industrial belt, He Bingxiang's attitude is cautious, although he always insists that the electricity supplier has little influence on the existing brands, "because the consumers are different."

He said that the association had approached the operators of the South China Sea industrial belt for two times. In terms of the association, they were more concerned about the service provided by the industrial belt to enterprises, such as management and fees, but the two sides have yet to reach a consensus.

In May 5th, China (Shenzhen) international brand underwear Exhibition (SIUF) was opened.

Just like the past ten years, the Yanbu underwear regiment organized a group for eleventh times.

The new product launches, the museum shows and the live interaction. The performance of the Yanbu underwear Legion at the Shenzhen exhibition is just like before, but He Bingxiang disappeared in the afternoon for an hour.

He explained afterwards that he was attending the 2016 China underwear industry Internet Conference.

For underwear industry, the new economic form represented by Internet economy is called headache.

The electricity supplier has impacted on the traditional marketing mode of agency system, and enterprises need to make a difficult choice between the two.

In the past few years, with the vigorous development of the electricity supplier, the attitude of the Yantai underwear cluster to the electricity supplier is thought-provoking.

"Tmall flagship store is still only a channel for clearing stocks," said Yi Dai Li.

The famous underwear brand is based on a sentence by the boss of the Dai Li company, Wei Zhiqiang, pointing out the general cognition and attitude towards the electricity supplier in Yantai underwear cluster.

Despite the sales of Tmall's flagship store, it jumped more than a year ago, rising from about one hundred thousand yuan in the past year to about four hundred thousand yuan.

"There must be a conflict between the two modes of electronic commerce and agency system, but the trend is inevitable."

In the face of the threat of Ali, the vice president of the underwear industry association of Yanzhi and Yantai underwear company has two ways to deal with the problem. The first is to use the electricity supplier as a channel to digest the seasonal money, and the two is to develop Ali for products.

He believes that the gradual development of dedicated products is worth trying, but not exclusively for Ali, to develop other electronic business platform, such as vip.com, Jingdong and other special products.

Even though there was already a judgement, he did not dare to act hastily because he was not sure.

He said that the Internet economy, especially the palm Internet Interconnection, has brought the real economy into pition, and no one has a clear business model.

In the final analysis, it is still necessary to grasp the VIP management, and combine the most primitive product with the corporate culture, and think about how to implant it into the consumer's mind through effective marketing methods.

"But to tell the truth, this is very difficult. In the whole industry cluster of Yanbu underwear, there are no outstanding enterprises."

Nevertheless, when Ali has come to the door, He Bingxiang, Wei Zhiqiang, Pan Chuwen and other brands have made up their minds to try.

"In the era of Internet economy, the old business mode is a physical store, and the new business mode is physical store + online sales."

"The key to avoiding conflicts is the same product and the same brand must be online and online to maintain price consistency."

He Bingxiang said the association plans to continue with the operators of the South China Sea industrial belt.

C. industry cluster is in urgent need of new channels and new models.

For Diao Long, the attitude adopted by the Yanbu lingerie industry association will determine the quality of the "clothing underwear" plate in the South China Sea industrial belt to a great extent.

So, after receiving the open information released by the Yanbu lingerie industry association, his heart was finally put down.

The clothing and underwear industry cluster in the South China Sea is mainly concentrated in Yanbu.

There are more than 500 underwear production and related enterprises in Yanbu underwear industrial cluster, with mature industrial chains and more than 50 thousand personnel engaged in underwear industry.

For example, Olennon, Mei Si, Xinyi and other more and more salt step underwear enterprises began to take the branding development path. Among the 15 well-known brands of underwear in China, there are 7 salt steps. This cluster has an advantage in the domestic market.

To some extent, only by gaining the favor of these lingerie brands, the "underwear" of the South China Sea industrial belt is a convincing source of high-quality local products in the South China Sea.

On the other hand, from the experience of rapidly signing large numbers of enterprises in other industries in the South China Sea industrial belt, the assistance role of industry associations is also essential in the promotion of industrial belts.

Electricity giant Ali has channels, technology, talents and resources, but lacks the manufacturing interface.

The South China Sea is a link to the strong industrial foundation of the South China Sea.

On the contrary, salt table underwear, the ambiguous stance of the Yanbu underwear industry cluster which has always been ambiguous to the electricity supplier, is related to the dual challenges of its shrinking foreign trade market and the slow growth of its original production mode. This industry cluster is in urgent need of finding new channels and new models.

In the past few years, the industrial cluster has been trying to get closer to quality, hoping to get rid of the shackles of OEM and improve the visibility of Yanbu underwear.

For example, in 2012, successfully registered the "South China Sea Salt underwear" collective trademark, and the Yantai underwear alliance standard "underwear product basic safety technical requirements" was designated as the recommended local standard of Guangdong underwear industry by the Guangdong provincial quality and Technical Supervision Bureau; in 2013, the Yantai underwear industry alliance was established; in 2014, the Nanhai District was approved by the State General Administration of quality supervision and quarantine for the establishment of the "national underwear industry famous brand creation demonstration zone", and the national textile quality supervision and Testing Center (Tianjin) was settled.

Yantai underwear cluster hopes to realize the pformation of development power source through these efforts, but it does not make much contribution to finding new channels and new models for the industry.

"In self built industrial clusters in Dali Town, underwear touches the net earlier, and the electricity supplier rate is also the highest."

Kuang Jianheng, deputy executive director of Dali Town Promotion Bureau, said he hoped that the South China Sea industrial belt that had already been launched would provide a broader marketing platform for the entire industrial cluster.

The demand collision between the two sides makes competition and cooperation possible.

"The arrival of the South China Sea industrial belt has opened a new attempt, but they have to think about how to change their expression."

Wei Zhiqiang said.

For example, can the South China Sea industrial belt provide inspiration for this topic? How will the enterprises benefit? What obligations do they need to fulfill? Will the pricing power be left behind?

"How to integrate the most primitive products with corporate culture and put them into the minds of consumers through effective marketing means, and ultimately achieve output, is the topic of greatest concern to enterprises."

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Focusing

Chaozhou Shantou merchants in Yanbu underwear cluster

At the just concluded Shenzhen underwear exhibition, Foshan Nanhai Chuan Zhi Shang dress Co., Ltd. is eye-catching.

This Yanbu underwear enterprise has a clear objective to introduce several sub brands of the company, so they have rented a more than 500 square meter exhibition area in the 1 exhibition hall, such as "Fang Li Fang" and so on, and arranged a fashion show on the day after the opening of the exhibition.

Through the combination of online and offline, this 10 year old salt step underwear enterprise should make an article on the brand.

This company has attracted the attention of all parties, but only the insiders know that this company has the origin of another underwear cluster from Guangdong -- Chaoshan area.

Fang Kaitong, the head of the company, said that Chuan Zhi was founded in Yanbu in 2006, and currently has 4 brands.

Relocation is due to the fact that Yanchang is the main focus of high-end brands in China, while Chuan Zhi Shang hopes to take such a route. This is the fourth time they have participated in the Shenzhen underwear exhibition in the name of "Yanbu underwear enterprise".

Including Kawa Nonao, there are 3 "Chaoshan lineages" in 30 exhibitors, and the other two are Bai Heng underwear and Jiayi dress.

The time they joined in the Yanbu underwear industrial cluster was different. Kawa Nonao was the first, and Bai Heng underwear and Jiayi dress were stationed in 2014 and 2015 respectively. According to the person in charge of the enterprise, the reason why they saw the salt step was similar to that of Kawa Nonao.

According to Fang Kai Tong, nearly 30 of the underwear enterprises in Yantai now run by Chaoshan people.