Selfridges Department Store Opens New Style. Japanese Style California Is Charming.

Recently, Selfridges, a famous British department store, opened a new retail store in London.

However, the area of this new store is a little large, so Selfridges does not work hard in design.

Because of the large variety of products and the different styles of design, Neri&Hu is more suitable for the design of this store, which is more suitable for Japanese style. It has a large number of wood designs. Even the display rack of clothing is mainly made of low gloss and metal.

It is reported that this knife design

It's Neri&Hu, the Chinese design studio.

The first flagship store was designed for the supermodel Lv Yan, the brand Comme Moi.

And the studio that advocates minimalism also shows a highly recognizable DNA in the face of Selfridges demand.

In addition, in order to make

The feeling of being "sexy but not too fire, too simple and not boring" is also embellished with a geometric booth full of California style and close to the original color.

At the same time, the stores will provide one to one private service space, and the real service will be personalized service.

Do not think that sports wind, sexy wind and other things can not be integrated, Selfridges shows us two styles of fusion, and the flavor of "ice and fire song".

But to put it this way, the pot soup of Japanese style with California flavor is only a little bit more -- let more women buy and buy.