Fossil'S Weakness In The First Quarter Was Due To Its Focus On Technology.

The Fossil group, which has been making a lot of noise on electronic wearable devices, has been keeping up with the trend and keeping pace with the wearable devices.

The group still failed to save the situation.

It is reported that in the first quarter of April 2, 2016, the group's sales are expected to decline by 10% to 8%, while watch sales of the group's main category also continue to deteriorate, and actual sales dropped by 10% over the same period last year.

One of the jewellery was a 11% drop, while leather products showed the most outstanding performance, with an increase of 2%.

Although the group still claims to be satisfied with its sales performance in the first quarter, its watch brand and its own brand are still struggling.

It is also worse than market expectations.

In terms of net profit, the group hit a huge drop of 84.8% to 5 million 800 thousand dollars.

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Fossil, in the United States, it is a watch with GUESS, DKNY and other brands.

Fossil's main business is watches, which have been sold in more than 90 countries in the exclusive stores. Fossil has entered Taiwan and has been endorsed by Stefanie Sun for publicity.

Fossil brand spirit is "happy, real and natural" in the United States. It is a well-known brand in the United States and originated in 50s.

There are a lot of classifications in the luxury industry, but in the capital cold winter of 2015, the worst part was the watch and jewelry department.

Although the decline of the clock industry has been continuous, it is undoubtedly the best choice for the group that actively seeks new mutations.

However, despite the fact that the thigh of the smart technology watch table is useless, the Fossil who has taken the lead in making positive changes in this regard has recently caused a sharp fall in stock prices because investors believe that the direction of their pformation is difficult to recover.

Although there have been breakthroughs in traditional watches, there are hundreds of styles to choose from.

In terms of design, Fossil also tries to break through with fashion sense: highlighting the traditional advantages of fashion brands such as Emporio Armani, Kate Spade and MK, pointing out that the wearable products presented by the group can satisfy consumers with the appearance, texture and fashion appeal of watches.