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    What Standard Is The Development Strategy Of SF?

    2016/5/15 20:48:00 39

    Shun FengBrand StrategyStandards

    If we want to guess the thinking of Shun Feng, we must measure the characteristics of the development of the logistics industry.

    Personally, there are two main types of development in the logistics industry. One is the JIT standard logistics service, which is vigorously pursued by Japan, and the other is the large logistics mode implemented by the West.

    These two standards are in fact only one kind of logistics service standards. The elevation is somewhat far fetched for the development of the logistics enterprises, but their views and the consciousness and standard behind the logistics service are two completely different ideas.

    The first mode emphasizes that logistics enterprises should formulate corresponding service standards according to the needs of service objects.

    This mode requires logistics service personnel to have a very high professional knowledge of the service object or the service industry. Only when we first understand the needs of the service objects can we better integrate their own logistics operation conditions to complete the customer's service needs. Such logistics enterprises have their own specific operation resources and professional teams, but the service objects are small, professional, and have a large range of bargaining standards.

    The second mode emphasizes that logistics enterprises have their own specific logistics network, operation resources, operation mode and price standard.

    The object it serves is not an industry or a specific object. The reason for more services is that the customer uses the logistics enterprise's service according to the operation ability and price evaluation of the logistics enterprise, and the logistics enterprise only performs according to its own service standard, and does not go deep into other service links.

    In fact, the development mode of logistics enterprises is far from more than two. We have a long history of the first, second and third industries. According to the service content, there are also types of pportation services, warehousing services, distribution services, express logistics and so on. But until now, third party logistics is considered to be roasted goods by the community, second party logistics is on the ordinary line, fleet or warehouse logistics and so on.

    Why the development of our logistics enterprises is so chaotic and the structure is so unclear? I think the biggest reason is that logistics enterprises never ask themselves how to develop when they emphasize the development of interests too much.

    Because our development rule of logistics enterprises is generally based on the size of the supply to expand the scale, or simply according to the needs of customers to seek their own interests.

    The development trajectory of SF is from the initial stage, it should be the second major logistics mode (socialization), but now the development mode of SF has met with challenges, because the scattered express logistics orders are centralized controlled by many electronic business platforms, and SF needs to reformulate its goals.

    The primary purpose is to break the absolute control of the electronic business platform to the customer's order. First of all, we must deepen our cooperation with our customers to achieve this goal. At that time, the first mode of logistics service has entered the plan of SF.

    In the original passive acceptance of customer orders at the same time, expand their scope of service, so that enterprises can maximize contact with customers, and further affect the customer's logistics service requirements.

    The combination of these two modes is the development of SF to the comprehensive logistics service providers.

    From the beginning of this direction, personally think that Shun Feng has been determined to find a solution to the development of e-commerce logistics path.

    I once raised ideas to solve this problem.

    Online retailers

    The key to logistics difficulties is not the express industry itself, but the overall logistics supply chain management.

    But in the course of the development of SF to the comprehensive logistics service enterprises, there is no suitable breakthrough in the short term, because the logistics supply chain of the e-commerce is quite different from that of the traditional logistics supply chain.

    First, the traditional supply chain has more layers, and the logistics planning time is longer. The logistics enterprises have been accustomed to this long time response state. The response time in the face of instant promotion is bound to be incompatible, and the operation is out of harmony.

    Secondly, the former logistics demand is the B end making rules, but now the C side is making the request, and this requirement is often disordered and dispersed. Only by the B side's logistics management capability is now unable to meet the demand. Logistics companies need more forward-looking suggestions on data and planning, so the above objects also have changed.

    Thirdly, because of the change of objects, the standards of service put forward are more challenging. And this unknown challenge makes it impossible for logistics enterprises to formulate standard of service for the time being, so it is impossible to have reasonable operation resources input or reasonable price.

    I think it is precisely because of the above reasons, Shun Feng has started a new round of trial, that is, hey passengers set up and Shun Feng preferred on-line.

    It needs a platform to operate e-commerce logistics in a short time, and to implement its own solution to e-commerce logistics.

    Judging from the results, hey, customers and priorities are not successful, but from

    Strategic perspective

    I think I have achieved my goal.

    There are three main aspects:

    1. Shun Feng owns it.

    logistics

    The experience and consciousness of supply chain management provide platform and export for the pformation of SF comprehensive logistics service providers.

    2. Hey customers and the establishment of the best time to the implementation of the basic advertising effect, but also for the remaining competitive relationship enterprises have played a warning of the basic effect.

    It is also pointed out that Chinese logistics enterprises are concerned about their core business development while paying little attention to using external resources to demonstrate their capabilities and service goals. Consumers can only see the results of services, do not understand the standards and types of logistics services, and create estrangement. Logistics enterprises can not serve consumers better.

    Through some specific occasions and publicity, let ordinary consumers understand the logistics standard and service process, so that consumers can have basic communication with logistics enterprises, thus promoting consumers' normative and standard awareness of logistics demand, and producing a benign logistics service environment.

    3, the establishment of the electronic commerce platform, so that Shun Feng ruled out the difference in consciousness, that is, must contact the electricity supplier, and even at the cost of input from the operation of the electricity supplier, which shows the attitude and direction.

    At the same time, the experience of electricity supplier operation will enable SF to provide more targeted solutions when serving customers, which will enable SF to be more competitive in supply chain management than other logistics enterprises.

    From the analysis of the recent actions of SF, the company is planning to build an airport by itself, and the address may be selected in Yanji, Ezhou, Hubei. Yanji is on the edge of the Yangtze River. With abundant water pportation resources and airport construction, it can be seen that SF is referring to the shipping center of the United States, building an important operation node of Memphis, strengthening its own logistics operation capability, improving itself first, and later serving the customers better.

    After clarified the plan of developing and expanding its scale with its own operational capability, how to achieve it will inevitably involve financial support.

    From the above analysis, we can see that in the future, SF will continue to focus on self development and expand its own logistics development mode. At the same time, it will pform rapidly to the comprehensive logistics enterprises and develop all feasible business models to seek its advantageous position in the development of e-commerce logistics.


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