How Should Henan Garment Enterprises Cope With The Overall Weakness Of The Clothing Market?

How to deal with the overall weakness of the clothing market? The Provincial Academy of Social Sciences released many suggestions on the industrial development report of our province.

It includes increasing the "intelligence" and improving the R & D design ability; small and medium-sized garment enterprises should "fight" network.

And so on.

In 2015,

The cost of clothing enterprises is generally rising in all factors, and the cost is in the proportion of its price in 50%~70%. So, how should Henan garment enterprises respond to this year? Because of the weakness of the international market demand, the global clothing and clothing have been oversupplied and the goods are unsalable. Since this year, the export of clothing and clothing industry in China has declined obviously. Where should Henan garment enterprises break through? In May 13th, the Provincial Social Science Institute issued the Henan Industrial Development Report (2016).

[achievement]

Garment owners' income in the province

It was about 220000000000 yuan in 2015.

The report revealed that since 2015, the market demand has been weak, and the growth rate of the clothing and garment industry has obviously slowed down. However, the clothing and apparel industry in Henan has maintained a steady growth.

From March 2015 to December, the total output of clothing and clothing in the province was 1 billion 327 million, which was 3.5 times that of 2010.

As of December 2015, the main business revenue of Henan's clothing and apparel industry increased by 220 billion 530 million yuan, an increase of 12.9% over the same period last year, with a total profit of 17 billion 420 million yuan, an increase of 14.5% over the same period last year.

The "12th Five-Year" period is the glorious five years of Henan's clothing and apparel industry. The ranking in the country jumped from eleventh to sixth, and two garment enterprises completed the listing during this period.

[target]

Implementation of the "1+8" strategy

Building Henan into a world garment factory

"1+8" strategy is Henan clothing.

The main contents of the plan are: take the Zhengzhou women's trousers and women's clothing industrial cluster as the center, select 8 counties (districts) that the government attaches importance to, and have the advantages of garment industry foundation and labor force within the radius of 150 kilometers, develop garment processing industrial parks and serve as the evacuation places for Zhengzhou garment processing enterprises.

The implementation of the "1+8" strategy is to build Henan into a world garment factory.

In addition, we should synchronize the construction of Guangshan garment industry gathering area and Xinmi garment industry gathering area.

The provincial Garment Association will help import 2 to 3 famous brands of down garments in Guangshan for cooperation and development. As soon as possible, a number of standardized factories will be planned and built in the industrial cluster area, and Guangshan county will be the largest county in China.

[thinking]

What should be done for overcapacity of middle and low grade clothing?

Although the clothing and apparel industry in Henan has made great achievements, there are specific and long-term plans for the future. However, we must mention that there are still some problems that can not be ignored at present.

Li Jingyuan, an intern researcher at the Institute of industrial economics of the Provincial Academy of Social Sciences, found that there are four main problems in Henan's clothing industry at present.

Problem one: middle and low clothing accounts for a larger proportion.

There is an unreasonable phenomenon in the product structure of Henan's clothing and clothing. Overcapacity of middle and low-grade clothing is not satisfied, but high-end clothing can not meet the needs of consumers, resulting in the overall product quality is not high, the profit margin is not high, and the market proportion is out of tune.

Crack

The supply side structural reform has provided a good idea for the clothing and apparel industry in Henan to solve the problem of overcapacity. We should improve product quality, eliminate backward production capacity and guide the "zombie enterprises" to voluntarily withdraw.

The use of "Internet +" technology helps more SMEs to turn their attention to the Internet and conform to the market.

Question two: R & D design capability is weak.

The clothing and apparel industry in Henan is still in the stage of follow - up and imitation.

The shortage of senior talents is the main factor restricting the R & D capability of Henan's clothing and apparel industry.

Crack

We should increase the strength of Henan's clothing and apparel industry and introduce leading talents and talents.

With the end of imitation consumption, diversified and personalized consumption demand has gradually become the mainstream of clothing and apparel industry.

This requires enterprises to produce on demand and carry out flexible and efficient flexible production mode innovation.

Question three: local brand influence is weak.

The low number of local brands and poor quality are the main reasons for the relatively weak brand influence of Henan clothing brands.

Crack

In the aspect of fashion design innovation, we should extend our vision to the whole industry chain.

Designers not only focus on colors, fabrics, shapes, patterns and collocations, but also pay attention to the innovative application of fiber materials.

Question four: production costs continue to rise.

In 2015, the cost elements of clothing and clothing enterprises generally rose, and the cost accounted for 50% to 70% of the price composition of clothing and clothing. Even though the clothing and clothing output increased throughout the year, the benefits were difficult to synchronously increase.

Since 2015, the state-owned banks have tightened up their policies on clothing and apparel enterprises, and the loan cost has increased.

Crack

Small scale and large number of enterprises are one of the characteristics of Henan's clothing and apparel industry. The construction of cooperation system between clusters and clusters is the key to bring the cluster effect into full play.

The Henan clothing and apparel industry cluster should establish a shared product R & D center, jointly develop and invest, share design inspiration, and jointly attack the market, and guide the large enterprises in the mature period and the small and medium-sized enterprises in the growth stage to realize the optimization of resource allocation, technological innovation, increase the added value of products through joint division and cooperation, and increase the pricing power through joint procurement; improve the productivity and reduce the cost through upgrading equipment.