In The Face Of The Surging Tide Of The Internet, How About The Offline Store Operation In Lanzhou?

"For more than 10 years.

Now, the profit is getting thinner and the pressure is increasing.

Chen Xia, who had been in the clothing business for more than 10 years, was very upset at the moment he decided to pfer the shop.

With the impact of electricity supplier, industry competition, rent increase, labor wage pressure and passenger flow reduction, more and more physical stores in Lanzhou or because of poor management or bad prospects for development, finally choose to close or pfer.

In the face of the surging tide of the Internet tide, how does the offline store run in Lanzhou? How to develop it in the future?

1, store pfer ceased business, formerly prosperous no longer

Once upon a time, all kinds of clothing shops on the street were regarded as fashion vane.

However, in recent years, with the increasing popularity of online shopping, street clothing stores seem to be very cool.

On May 8th, a family on the road in Zhangye.

There are all kinds of leather bags in the shop, and there are cheap advertisements on sale in the stereo.

"In the past two years, business has been getting worse and worse. The house has been sublet, and the rest of the goods have been dried up after processing."

The shopkeeper reluctantly told reporters.

In another clothing store near here, Ms. Li, the shop owner, was playing with her cell phone in boredom. Although a group of summer clothes had just been put in the shop, there were few customers patronizing. She told reporters that, according to the past few years, it is already a busy season. As long as there are more customers in the store, business is always better, but now it is not necessarily.

In the past two years, some customers came to the store only to see if they could not buy it.

Some customers listen to a higher price, either go straight or go to a very low price.

If they do not sell, customers will say that the Internet is cheaper.

"In terms of operating costs, the entity store simply can't go online with PK, and the store store rents increase year by year, making it difficult to operate."

Ms. Li said.

In addition to the small impact on the environment of accommodation, entertainment and catering industry, the Sales Department of traditional shopping malls, street clothing stores, bookstores, gifts and other practitioners reflected the poor sales situation. In the stores that were closed by the reporters, there were nearly 80% of shopping malls, street clothing stores, bookstores and gift shops.

2, shopping channels to expand the physical store as "decoration".

"Now many people try clothes in the physical store, then buy them online. Many people regard the physical store as fitting room.

Even if the asking price is lower, customers also think the Internet is cheaper. "

Zheng Liang, who sells down coats, said that under the impact of e-commerce and micro businesses, the shopping habits of consumers have changed. In many people's eyes, online stores have replaced physical stores as the first choice for consumption.

"I used to go shopping once a week, but I can't do it once a month.

It is very convenient to buy things in online stores, and the choice is large and inappropriate, and it can be returned at any time. "

Zhang Mengmeng of the public said that she not only solved the "necessities of life" on the Internet, but also paid for the entertainment through the Internet.

As a result, the store is more passive.

In the interview, many entity shopkeepers told reporters that the goods sold badly, merchants must press goods; if pressed goods, businesses would not be able to turn around; when there was lack of liquid capital, they would be restricted when they arrived, and the styles of clothes could not keep pace with the times, and could not keep customers.

The operation of the entity store is thus in a vicious circle, and it may not be able to get rid of this predicament in the next few years.

Zhang Chengwei, who runs a brand sports shop in Gannan Road, told reporters that 8 years ago, when he first started doing business, brand products were popular among young people, often in short supply, but online shopping became popular in recent years. Many customers came to shop secretly to record the purchase numbers and buy online, and tried to do everything possible, but they could not change the fate of business.

Zhang Chengwei was also very helpless when looking at many small shops that opened up for several months because they could not make profits. "Like I have been doing business for many years, I have accumulated some old customers, but I can barely survive. As for those young people who are opening new shops, it is hard to maintain them for a long time."

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3, the wholesale market is not as prosperous as before.

Over the past more than 20 years, the Eastern market has been a gathering place for wholesale goods in Lanzhou and even in cities and towns in Gansu. It attracts the retailers from all quarters to get goods in a low price because of the low commodity price and the flexible way of operation.

However, reporters recently visited the Eastern market, and found that this is no longer as prosperous as before. "Business is not as good as it used to be" is the general feeling of wholesalers.

Wei Min runs a children's clothing wholesale store in the Eastern market. Since 2005, she has run this store for 10 years.

In Wei Min's memory, before 2012, the most prosperous business in the shop, she told reporters: "at that time, to catch up with the peak season of wholesale children's clothing, people were waiting to pick up the goods at the door early every morning. We were too busy to eat all day.

The two years should be the golden age of the Eastern market. The business operators here are making money.

And speaking of the past two years of operation, Wei Min used "one year less than a year" to describe.

She told reporters: "in 2011, the sales volume of our store was about 2000000, and by 2015, sales were only about 1300000, down by nearly 1/3.

It may be worse this year. It has reached the peak selling season, but the customers who come to pick up the goods have not seen any increase, and we have not ordered the bulk of the goods as well as in previous years.

During the interview, Wei Min often expressed his yearning for the bustling market in the Eastern market a few years ago. "At that time, people in the market were crowded, and they couldn't get around the whole day, and business was very prosperous. Now, many stores do not open at 10 o'clock in the morning, and in the afternoon, customers can hardly see customers in the market."

4, competition among peers is fierce and costs are too high for businesses to continue.

Now walking in the streets and alleys, it is easy to see that more and more shops are hitting the face.

In the increasingly difficult situation of finding a good job, entrepreneurship has become the choice of many people. The restaurants and clothing industries with low starting point have been listed as the first choice, but the competition among their counterparts has also entered a white hot stage.

Watching the business of the coffee shop on the main street flourishing, Wang Wei, the citizen, followed closely. But he kept losing money, and pferred the shop less than a year later.

After the failure of the business, Wang Wei could not help sighing, "now a strange phenomenon is coming out. Once a project takes the lead in the fire, then the whole street is imitated by others. Similar shops are springing up like mushrooms. In the face of such a situation, many people are delusional.

The best example is the string of small chafing dish and the braised chicken rice.

"At that time, one family drove home, and now they fell down again and again."

In the Zhao Yukun analysis of catering industry, the fierce competition from peers will not only divert customers, but also make customers lose their sense of freshness, so that no one can make money, and no one will become a winner.

"The cost of opening a physical store is too high to bear." Mr. Chen, who is engaged in children's shoes business in the Eastern market, is constantly sighing in the shop. He told reporters that his shop area is less than 20 square meters, and the rent in a year will be nearly 100 thousand yuan. The expenses of water, electricity, taxes, health care and so on will need more than ten thousand yuan a year.

There are two employees in the store. The monthly salary is 2500 yuan -3000 yuan, and 60 thousand yuan a year.

In this way, the cost of a year will be 180 thousand yuan, and at least 15000 yuan a month can be guaranteed.

And in some prosperous shops in Lanzhou, the rent of a year is hundreds of thousands or even millions, and the pressure of business is even greater.

In the interview, many shopkeepers also reflected that the pfer fee of the shops in Lanzhou was generally too high. The previous business was not good, and the pfer was often less than the lease term. However, the cost of pre decoration and so on had not been returned to the original, so the pfer price was increased. After that, the pfer fee became higher and higher.

Reporters in the name of renting the pfer of a shop on the way to Wudu on the phone, the woman answered the phone is very enthusiastic, "this store is also our rental, now want to rent out."

The lady said that the annual rent plus pfer fee of the 50 square meter shop is 300 thousand yuan.

"Prices will not be lower," she told reporters.