Wang Zhuo: In The Clothing Industry, We Need To Know Who Our Enemies Are.

The dilemma faced by the other side of long term simple thinking is inevitable.

When faced with data prudently, the growth rate may be much lower than we used to be.

But we must admit that even so, the data can be envied in any economic environment other than China.

In fact, perhaps the biggest enemy is ourselves. Maybe it is whether we can arouse our ambition and enthusiasm many years ago, so long as passion remains, everything is still there and there is hope.

What should be done is a question. In fact, the answer is specific and simple. Since a garment has given us everything, we may have all the love to repay this industry, respect our own choices and respect the clothes we live on.

Anyway, making products is always right.

After thirty years of rapid progress, we have to enter a period of mild growth and may continue to the future that is still visible.

In continuous

And the fierce growth of investment demand, the demand side of the super growth, we can rely on the most simple way to get the overseas peers can not be brilliant.

Taking advantage of the shortage of economy in the 80s of the century, the development of the small and medium-sized cities in 90s has gone through the expansion of consumption per capita GDP over 3000 dollars after the new millennium.

In the past thirty years, we have repeatedly simplified the operation mode of an industry. "Channel is the king" and "terminal wins". Speed has become the key to solve all problems. The extension of epitaxy has become the most important way of development. The scale has become the key to success and the sole criterion for all brands.

In 2014, the per capita GDP of the Chinese mainland was more than 7500 US dollars, and the basic demand was still there. However, consumption upgrading is an inevitable fact. The consumption of the middle class is the most realistic and reliable existence in the future economic engine.

The consumer side is safe.

"We always have to pay for it."

The dilemma faced by the other side of long term simple thinking is inevitable.

Leave the theory "

"Or" new structural economics "is the work of economists.

No matter whether it is discussion or debate, no matter whether it is sitting on the road or on the spot, it is a simple task. At least, it will not make the economic scholars lay off, go bankrupt and go to the streets to beg for food.

It is a matter of government to accept "monetarism" and "supply school" from the guiding ideology.

The situation is like this: more than 15000 small and medium-sized enterprises, a scale of about two trillion.

Half exports and half domestic sales.

All big data statistics, only exports are negative growth, and the decline is not small, export list is not not, but done perhaps more deficit.

For internal processing, accounts, integrity, self development capabilities and many other problems, first of all, their ability to grab a single, grabbed the accounts may have shoveled profits, if a single run, probably half a year to do it.

Retailers with retail brands may be better, but at the same time, the excessive pursuit of scale, the speed abuses left on the market, the handicap of the three tier marketing system, the brand's helmsman did not know where to go, but the ship was too big to be flexible, too many goods could not be abandoned, and there was still some loopholes that could not be filled in the short term.

The situation looks bad. We have to stagnate in what we should do. We have to linger in the hesitation of doing or not. We have to fall into the entanglement of what we should do, and we have to think repeatedly in paying the price or maybe ineffective.

The most terrible thing is the active wait and see and helpless waiting under the control of helplessness.

It may not be that bad.

Our strength has been much stronger than that we started from scratch when we were in heaven. In the era of poor financing, our cash is still in circulation. In the cold market today, the growth of just needed is still scarce. What is more important is that our experience and radiation capability have already won the battle.