Liu Yong: Fashion Custom Is Quietly Rising.

Formerly known as the seven wolves, Bosideng, Jin Ba and other well-known clothing brand planning director, is now Xiamen Liu Yong Clothing Co., Ltd. "LIUYONG private series" art director.

I explained my original intention of starting a business in the sea. "Before, what brand did you wear?"

I believe that this change in consumption concept will spawn a huge private custom market, just like the private doctors in other countries, and the middle class who has the ability to consume will have their own private designer.

What journalists did not expect is that at present, our country

The application can not only make one person and one yard tailored, but also deliver the custom-made clothes to consumers in the fastest 72 hours, so that ordinary people can realize the dream of private customization.

It is reported that the red collar group has independently developed an online customized direct selling platform -- the C2M platform, which directly connects consumers, producers, designers, etc. through the Internet. 1 custom-made garments are custom-made, and the traditional garment customization production cycle is 20-50 working days. The red collar has been shortened to 7 working days.

At present, the red collar single production unit produces 1 million 500 thousand sets of customized garments annually.

In addition to having the world's most powerful clothing production and supply system, China has a huge market that makes people salivate.

Data show that in 2015 China's per capita clothing consumption expenditure was 1164 yuan, according to the average annual growth rate of 6.5%, the improvement of people's living standard in 2020 will bring 660 billion yuan of overall clothing consumption increment.

For Liu Yong, what he values more is the middle class.

As the main high-end customers, "in the next 10 years, the number of middle class in China will rise from 200 million to 500 million ~6 billion.

In the middle consumer's mind, taste is not equal to popularity. More and more consumers will shift from the pursuit of international famous brand to the distinctive designer brand, in order to achieve unique specialization.

Liu Yong said that fashion is driven by business, and only when business defined fashion and consumer understanding fashion combine, can consumption be stimulated.

Looking forward to the future, Liu Yong is confident that "China's designers are on the rise. Our designers and brands will occupy the world's largest market, and they will be world-class designers and brands."

Liu Yong's growth also went through a long process. "I first made it in China International Fashion Week in 2004. The work was very ugly, and now I'm embarrassed to take it out."

It is the place where failure is constantly summed up that my design gradually becomes beautiful.

For Liu Yong, the role of China International Fashion Week is indispensable.

In 2002, China International Fashion Week established an eternal strategic position -- "brand, fashion and innovation".

"Innovation" is the connotation, "fashion" is the expression, "brand" is the main body.

Through the dissemination of China's design and support of cutting-edge design forces, China Fashion Week has become the leader of fashion lifestyle to promote the pformation and upgrading of China's fashion industry, and promote the development of urban civilization and the internationalization of Chinese fashion through the promotion of the spirit of the times and aesthetic education of the masses.