"Small Adult" Children's Clothing Market Is Waiting For The Vast Number Of Clothing Businesses To Dig Deeper.

The implementation of last year's "two child alone" policy has brought broader business opportunities to the vast number of children's products and businesses.

And for

The vast majority of businesses, this means that the further expansion of market demand.

In response to this good news, many clothing business opportunities began to extend the strategy of the industrial production line. Many children's wear brands have extended the positioning of the consumer groups to the children's children's clothing market, but some more.

In order to avoid competition, the more original and unique businessmen extend the age of children's clothing products to a new brand of "little adults". This will be a brand new market for children's wear.

Compared to children's clothing, children, Zhongda children's children's clothing market is numerous.

In the highly competitive melee situation, there is not a well-known brand in the market of the "young adults" children's clothing market.

1, market gap, competition is small.

Clothing brands need to be famous in one industry and occupy the absolute market leadership in the industry. The best strategy is to take the lead in the first field of a blank market.

Positioning theory has demonstrated in many famous brand image process many times that it is easier to build brand awareness and focus on the image of industry leaders in the new field, which is much easier than the later ones.

As the positioning theory says, "small adults" children's clothing market is blank now, and there is no brand that occupies absolute market leadership in China.

Nowadays, only a few sporadic children are opening up the market of "small adults" children's clothing. Mamie Marka's children's clothing has released the new season's clothes, and a "small adult" tide card is being brewed, aiming at the consumer market between 12 and 16 years old.

At the same time, trying to "small adults" market, as well as POOVE, in April this year, the new product launch, launched four categories of "small adult" clothing to do the market test.

It can be said that today's "small grown-up" market is vast, and the blank market blueprint needs the brand that has the courage and the characteristic to enter, which brings the rich and colorful fashion with the individuality.

According to the data of our fifth census, China has a "small adult" age at the age of 12 to 16, with an alarming population of 120 million, accounting for 8.75% of the total population. We can imagine what a huge consumer market it is.

Young people agree with the fashion trend, chase new fashion clothes, and change their clothing frequently, so the consumption ability of this age group will become more and more amazing.

However, there is no "small adult" brand in the current domestic market, and this market gap needs businesses to fill as soon as possible.

According to a survey of 100 primary and middle school students wearing clothing in Beijing, there is a huge demand for outgrown-up clothes.

According to the data, 80% of the children said they needed to buy a brand dress once a quarter, 10% of them bought it in half a month, and 30% of them bought brand clothes in a month's time.

According to industry analysis, China's "small adult" clothing demand is probably 1/4 to 1/3 of the demand for adult clothing, which is a strong demand market, and the current market situation is in short supply.

And some domestic brands began to attach importance to the development of this market. Semir's children's wear brand balbala began to extend the product line to the children's clothing of the "little adults" age group, showing the strong market ambition of Semir clothing.

Although businesses all know that the "small adult" clothing market has huge consumption potential, there are few brands of children's clothing in the market, and there are many problems facing the market.

Many famous casual wear brands, such as ZARA, have begun to publish clothing for this age group. Domestic enterprises also face competition from foreign brands.

When a brand enters the market, it needs to take into account the actual situation of product independent research and development, brand promotion and sales channel construction, especially for the product's R & D capability.

"Little adults" clothing is between children's clothing and adult clothing, and there is no relevant body data for reference.

As the clothing of this age group refers to the clothing safety standards of infant and young children, the quality requirements of the products are strict.

At the same time, as "small adults" clothing is in a long period of time, it needs more clothing materials than young children, which will increase the production cost of clothing, and the price of clothing purchased by consumers will rise, causing consumers to not understand.

All these add difficulties to the businessmen who want to enter the "small adult" clothing market, so many enterprises know that this is a developing market, and they are still on the sidelines.