Cross Border Electricity Providers "Buffer" Policy Is About To Be Released

Unconsciously, Cross border electricity supplier New Deal It has been 45 days since the introduction of the game, but the game related to it has not stopped. In the past half a month, China's imports of B2C cross-border e-commerce industry chain are "waiting for the wind". This wind is to set up a "one year transition period" for the cross-border electricity supplier new deal, and temporarily shelve the "customs clearance" which led to the industry's fusing.

Reporters learned from authoritative sources that the final implementation of the "one year transitional period" has been finalized by the General Administration of customs and the General Administration of quality supervision, inspection and quarantine.

However, the industry's anxiety has not stopped before the policy is officially officially landed in public documents, and the industry has begun to discuss even where it will go after a year. A business owner told reporters that the biggest goal is to survive, but in the face of such policy fluctuations, no one can say how long it will last.

The "buffer" policy is about to be released.

The "Hai Tao new deal", which was formally implemented in April 8th, was originally intended to return to fair taxation and fair trade, but eventually it was interpreted as an irrelevant implementation problem.

Information from various channels shows that the "transitional period" policy is about to be released. However, the mode of information dissemination is quite unique. Since last Thursday evening, news has spread in various or dark or dark channels at an asymmetrical speed. In the face of the test of life and death, some anxious industry enterprises have learned more or less hints from the oral reminders of the core departments and the government inform.

Reporters have previously reported that in May 5th, through the investigation of the previous ministries and commissions, the central ministries and commissions held high-level coordination meetings, and finally formed a unified view of promoting the development of the industry: reservations of tax rates and positive lists, and the extension of the passing period of one year in accordance with the original mode of the pilot, until the formation of a new and reasonable way of supervision. Since then, the policy adjustment has entered the signing process and is drawing to a close in the near future.

One of those close to the decision explained that the core information of the whole document emphasized the transition period of one year, and the customs clearance list could be shelved temporarily. After a year, it was still done according to the overall idea of tax reform. This means that the industry pain point, the customs declaration form, may temporarily relieve the alarm during the implementation of the new deal.

Reporters were in the " Hai Tao's new policy The tenth day: the Customs issued the transitional policy and many other reports. The most important problem is still on a customs declaration form. The two batch of positive list shows that the online shopping bonded goods "first line" into the area need to check the customs clearance according to the goods, and the second line is free from checking the customs notes. This customs declaration means that all future cross-border electricity suppliers entering the bonded area will have to apply for entry permits according to the general trade mode, and the requirements for food, pharmaceuticals, health products and formula milk powder are especially strict.

The stringent requirements of customs clearance have resulted in the failure of enterprises to enter the bonded area through normal channels since the implementation of the new deal in April 8th. As inventory goods have been sold out, many enterprises are facing the embarrassing situation of fusing.

But some of the signals still make companies feel scared. In May 15th, AQSIQ issued the "explanation on the policy of retail import customs clearance for cross-border electricity providers". It still stressed that according to the inspection and quarantine laws and regulations, the import inspection goods should be handled by customs clearance procedures issued by the inspection and quarantine organ, and the new deal of cross border E-commerce import and export clearly defined the property attributes of cross-border electricity suppliers, and the inspection and quarantine should issue a customs declaration according to law.

Blocking is not as good as sparse.

Before and after the new deal, which lasted for more than two months, many enterprises have gone through a rough journey. Although they were excited about the news of the one-year buffer period, Damour and Chris still hung high.

The mentality of a medium-sized cross-border e-commerce platform leader is quite representative. He described to our reporter that he had been engaged in general trade and retail channels for many years, and obtained information on possible fine-tuning of policies through private channels in late 2015. He began to actively deploy the ratio of general trade / cross-border electricity supplier channels, transferring part of the goods through containers to overseas warehouses, and sending them back to China through direct mail.

At the very beginning, he was exhilarated. The tax collection meant that the overall positioning of the industry had been recognized by the national policy. The enterprises that operated only by low price, brush scalping and other irregular ways may be shuffled out.

"But when the policy came out and I saw the positive list, I was still ignorant. Then, the second batch list came out again, and the customs declaration required that a large number of new products be unable to enter the customs, and the enterprises were faced with the test of life and death. He said.

The smell of capital is keen. Seeing that a group of enterprises that are late start businesses are facing difficulties in financing. The funds that have already been discussed have begun to withdraw completely. Some enterprises are unable to continue and have to face bankruptcy.

And his own days were barely supported. According to the policy requirements, some products began to take off, and the capital investment of domestic bonded warehouses began to decrease. This process had to cut down departments and lay off workers.

"The whole industry is laying off workers. Some platforms simply interrupt the cooperation of suppliers, but suppliers have invested a lot of money in the hard assets such as warehousing and logistics. The two sides are facing a very awkward situation." He said, "we must invest a lot of resources in adjusting product structure and category, and short-term fluctuations in policy will bring a lot of economic losses to our industry."

An overseas brand that first entered a well-known cross-border e-commerce platform in China is also quite impressed.

The new deal is coming to a close. The brand has to spend more than 2000 yuan in a day. If these products that have entered the bonded warehouse are unsubscribed, they will face high freight costs. After considering all of them, they reduced the original value of 3000 yuan ~4000 yuan to 1800 yuan ~1900 yuan to clean up the stock, or reward the old customers by way of raffle.

In the face of fluctuations, different enterprises have completely different expectations for the future. They believe that some enterprises that are highly sensitive to the risk of policy volatility have begun to consider or are forced to withdraw from the cross-border electricity supplier market in China, while others who have accumulated more cash in advance will continue to wait and see and plan to survive in this wave.

More companies begin to think. What will happen in a year?

Many cross-border e-commerce platform executives asked our reporters that their core high-end customers were those overseas brands that originally planned to plough through the Chinese market through cross-border e-commerce platforms. So how can we explain to these customers whether the business will continue in the coming year?

If we look at another point of view, the sunshine import B2C cross-border electricity business is only the tip of the iceberg of China's huge sea market.

And through the way of persuasion, we can finally determine the essence of the new business format of the imported B2C cross-border electricity supplier. At the same time, we need a high degree of wisdom to ensure fair taxation, fair trade and quality and safety of consumer goods.

The upgrading of China's middle class consumers' demand for high-quality consumer goods is an important reason why PE/VC and other capital are optimistic about the overall industry. It is also the core of the enterprises that still struggle to survive on the line of life and death.

The former owner of the B2C cross-border e-commerce industry still told reporters that the demand of consumers is rigid, and that the change of policy is only changing the impact of the channel. There are too many channels, even if the mode of bonded post is completely dead, it is only a channel of conversion, which will become a direct mail delivery from overseas warehouses or a "human flesh" purchase.

According to customs data, 2015 Cross border import The overall scale of the bonded area is 17 billion 600 million yuan. According to incomplete statistics, the scale of Hai Tao was 300 billion yuan last year and 1 trillion and 500 billion yuan for outbound tourism. Wang Haobai, an associate professor of the City College of Zhejiang University, estimated that the B2C import of the whole industry was 1 trillion yuan through the customs data, including the grey sea panning. In view of the policy change factors, it will increase to 12000 billion yuan in the next five years.

Now, some cities that were originally not cross border electricity supplier pilot cities began to feel the trend of cross-border shopping. Beijing customs Deputy Commissioner, ran Hui said that in April last year, Beijing began to operate the direct mail clearance mode of cross-border electricity providers. After a year's exploration, this year's growth rate was very fast. In the first quarter, the cross-border electricity supplier import volume was about 1.5 times that of last year. After the unified tax administration, Beijing is not a good place for the pilot cities that are not cross border electricity providers. Although compared with the direct mail mode, the bonded mode of Ningbo, Shanghai and other pilot cities can lower the cost of logistics by importing large quantities of operators of cross-border electricity providers. But now, because of the uniform tax rate, businesses may consider the cost comprehensively, such as which cities will be closer to consumers.