ABC Children'S Clothing Exclusive Title "New Voice Has Fan" Children'S Clothing Can Be Very Good.

Recently, the well-known brand of children's shoes and clothing ABC KIDS announced the marketing campaign: the exclusive title of the first national children's interactive music growth reality show "new voice has fan" in the second quarter. At present, the program has been registered in seven provinces and autonomous regions including Fujian, Zhejiang, Shandong, Jiangxi, Tianjin, Chongqing and Guangdong. The entire program will meet with the national audience during the summer vacation, when parents can take their children through TV or Internet platform.

In the marketing ecosystem, content is one of the important carriers, and forms and platforms can magnify the dissemination of content. Nowadays, entertainment oriented content is popular in TV, Internet and other platforms, but entertainment is just a form of dissemination as a high-quality content. More content and depth of content, often more moving. As a leading brand in the field of children's shoes and clothing, ABC KIDS Children's shoes have always been praised by the industry for their entertainment marketing.

According to the announcement issued by ABC's children's shoes, the second season of the new sound has continued the first season's no elimination, PK, promotion and other competition system in the competition system, and returned to pure music performance, focusing on children's sincere music dream and interesting interactive growth. During the program recording, the outstanding students will be divided into four groups. They will follow four star mentors to share their musical experience and learn singing skills. At the same time, the students will get the opportunity to make new friends through the interaction with each other, and write a happy and happy memory together with them. ABC children's shoes hope to create a stage full of love and interest for children who love music through the reality show of Xinsheng fan, so that they can fully tap and show their talents and talents.

It is reported that the naming system ABC KIDS followed the exclusive title of the new voice in 2015, and it was also the second major move of ABC KIDS in entertainment marketing in 2016. In order to further deepen the "double-sided adhesive" marketing strategy To expand the coverage of communication, the second season of the new voice has adopted a communication matrix from point to area and from multiple perspectives.

This will not only provide a group of accurate potential customers for ABC KIDS, but also greatly enhance the brand awareness and reputation of ABC KIDS, and achieve another leap in the brand image of ABC shoes. On this basis, the program for young parents of the 80, 90 generation, invited star tutors to join, can increase the audience stickiness of the parents group and the female group on the basis of guaranteeing the spread of children's groups, expand the interactive aspects of the program, arouse group sympathy and achieve "realization". Two-way communication "

In addition to this, ABC has also made strategic cooperation with Tencent children, Sina child care and other portals, the Pacific parent child network, cradle net and childcare network to create a comprehensive, three-dimensional and multi-dimensional marketing closed loop, to achieve a wider range of target groups, deepen the brand communication strategy, help ABC children's shoes expand market share, enhance the strength of enterprises, and move towards the grand vision of "becoming the leader of China's children's footwear industry and keeping the world children's footwear industry in line with China".

With the help of reality show entertainment programs, it has implanted rich knowledge and genuine love and care to convey the idea of entertaining and entertaining. This way has been a great success in another children's outdoor reality show "children's adventure" named ABC KIDS. As early as January this year, ABC KIDS took the exclusive title right of the Golden Eagle cartoon title "adventure of children" in 2016. A few days ago, ABC KIDS "children's adventure" not only won the throne of children's TV viewing championship with gratifying achievements, but also got the chance to broadcast with Hunan satellite TV. This proves that ABC KIDS's "entertainment + education" thinking guidance has a high degree of social recognition. I believe that the second season of the new voice will be achieved in the future.