Zhao Yong, The Founder Of Intelligent Clothing Sales, Should Do Something To Benefit Others.
In the current sales decline, customer differentiation,
Online retailers
Under the grim situation of diversion, the pressure of competition is bigger and bigger.
Clothing sales
It is more and more difficult and the management mode is in a predicament. Faced with this dilemma, I interviewed the business with this question.
Intelligent service
Enterprise -- founder and CEO Zhao Yong of Beijing HV Technology Development Co., Ltd.
The difficulty of clothing sales management is getting bigger and bigger.
Zhao Yong believes that at present
clothing
The management of sales links is mainly reflected in the various mechanism design and staff training, both for shop assistants, store managers, supervisors and other managers.
But these measures that face human nature will become invalid as time goes by. When they have problems such as "decline in enthusiasm, lack of motivation, skills decline and sense of responsibility" in their boss's eyes, a new round of training and management has begun.
"We are
Clothing industry
There are many friends who feel that the effect and effect of doing this is getting worse and worse. The boss and employees are very upset.
Zhao Yong said.
Excellent enterprises have taken the lead.
"In fact, from the whole
Garment industry
To see, those quality brands and enterprises that have developed well have come to the front, giving the answers and directions, "Zhao Yong said.
No matter what the international brand is.
ZARA
,
H&M
,
Uniqlo
It is also a brand emerging from China's Cache Cache. No matter its core competitiveness is brand building, efficient supply chain or terminal management, it relies on intelligent operation management system. These powerful intelligent systems greatly support the realization of the business strategy and weaken the comprehensive ability requirements of salesmen.
These intelligent systems do not require a lot of interference from people. They can emancipate the terminal clerks as "tallying agents and guiding agents".
This will maximize the sales and competitiveness of terminals.
"However, such an intelligent system can not be fully promoted and applied in China because its development costs are very high, and most of them are personalized customization, and can not be replicated and promoted," Zhao Yong said.
Therefore, for most small and medium sized brand enterprises and agents and distributors, it is a distant sight.
Dawn of application of small and medium enterprises
Zhao Yong believes that the development of science and technology has brought opportunities and Gospels for SMEs.
With the advent of the cloud era, companies need no more money to develop and deploy themselves alone.
Intellectualization
Sales management system.
Cloud services only need a computer or cell phone terminal. The deployment of the system and data storage no longer require the enterprise's own servers and network layout.
It can reduce costs, avoid risks and reduce troubles, but can accept the business services brought by the latest technology.
"For this reason, we first launched the business intelligence service system for clothing sales, which will mainly serve the decision-making and operation of shop opening, commodity distribution, store allocation, terminal display, commodity promotion, membership management and other business sectors," Zhao Yong said.
You can be sure.
Intellectualization
The application of the system will be another "technology dividend" enjoyed by the apparel industry after the "demographic dividend", which can greatly improve the sales efficiency of the terminal and improve the operation of the terminal.
Help tradition
Couture
Getting out of the predicament is just around the corner.
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