"Zhejiang Made" Brand Image Reveals "Red Cover"

The standard of manufacturing brand in Zhejiang is an important support.

The plan points out that Zhejiang will focus on the seven trillion trillions of industries such as information, environmental protection, high-end equipment, CNC machine tools, electrical machinery, electromechanical devices and other advanced manufacturing industries, focusing on the traditional industries such as textile, clothing, leather, furniture, Chinese medicine, food, household appliances, yellow rice wine and celadon. The annual "Zhejiang manufacturing" standard will be more than 100, and speed up the construction of the "Zhejiang manufacturing" standard system.

By 2018, "

"More than 300 standards, manufacturing enterprises or participation in the formulation of more than 10 international standards, more than 200 national standards, enterprises above Designated Size, the bid rate of more than 60%, the number of newly added SMEs to 1 or more.

"Product" character logo, made in Zhejiang, Chinese and English slogans, brand DNA, brand music, cartoon image......

Yesterday, a series of elements of the "made in Zhejiang" brand image for the first time.

Among them, the "Zhejiang made" brand animation image, the use of intelligent robots as the basic image.

Robot is the product of the development of human industrial civilization, and it is the representative of modern manufacturing industry.

It reflects the advanced manufacturing level and intelligent development direction of Zhejiang.

At the same time, the shape of the robot's chest is the deformation of the map of Zhejiang, which reflects the regional characteristics of Zhejiang well.

Putting the map of Zhejiang on the chest also represents Zhejiang's vision of becoming the world's high-end manufacturing standard benchmark.

The 6 words of "sincerity, precision and distance" constitute the brand DNA of Zhejiang.

According to the introduction, the word "Zhi" emphasizes the high standard of Zhejiang manufacturing certification system.

Sincerity, representing sincerity to the extreme, embodies the spirit of focusing and caring in Zhejiang, and highlights the high quality of products. It embodies the quality of Zhejiang's manufacturing, manifests the spirit of the artisans made in Zhejiang, far outstands the vision made by Zhejiang, and embodies the spirit of innovation in Zhejiang.

This series of brand elements form the unique "made in Zhejiang"

It means that the "made in Zhejiang" brand should be built into the strategic goal and persistence of the regional comprehensive brand, which occupies the right to speak in the domestic market and shoulders the international advanced level.

Reporters noted that the three year plan of action for Zhejiang made yesterday included seven major action plans, including standard filing plan, quality improvement plan, innovation capability upgrading plan, brand cultivation plan and so on.

In terms of brand cultivation, Zhejiang will cultivate 30 brand manufacturing enterprises in Zhejiang every year, 100 famous brand enterprises in Zhejiang and 100 famous trademark enterprises in the province.

By 2018, there will be 10 new provincial government quality award enterprises, 100 brand manufacturing enterprises in Zhejiang, 300 famous brand enterprises in Zhejiang and 300 famous trademark enterprises in Zhejiang Province. The "three" pilot enterprises, leading enterprises in the industry and small and medium enterprises "hidden champions" will be fully covered.

At the same time, through the plan of international exchange and cooperation, we support the qualified "Zhejiang manufacturing" brand enterprises to promote internationalization of R & D, brand, marketing and management through overseas shareholding, mergers and acquisitions, and establishing strategic alliances.

Through the implementation of the three year action plan, we will speed up the upgrading of Zhejiang's local manufacturing capabilities and competitiveness, and strive to promote local manufacturing to a higher quality and higher level, and make Zhejiang manufacturing a benchmark for manufacturing in China.