How To Set Sail After The 1200 Wolf Shop Plans To Run Aground

Comparing the performance of seven wolves in recent years, the company realized net profit of 561 million yuan in 2012, and realized net profit of 379 million yuan in 2013, down 32.44% from the same period last year, and realized net profit of 289 million yuan in 2014, down 23.84% from the same period last year.

In 2015, seven wolves realized net profit of 273 million yuan, down 5.43% compared to the same period last year.

Since the peak of its performance in 2012 and the start of nearly 1 billion 800 million yuan of targeted issuance, the performance of the seven wolves has been decreasing year by year in the past three years.

It is understood that after the seven wolves planned to run out of stores, the company changed the proceeds raised to 1 billion yuan for opening stores to invest abroad, but as of the end of 2015, in the absence of investment projects, the changed recruitment projects had to accept the reality of "idle cash collection management" work.

And for the seven wolves who have huge amounts of money to collect, the company has to raise.

The amount of cash management to invest in guaranteed financial products, and the amount of investment increased from 350 million yuan to 1 billion 300 million yuan.

In fact, corporate investors are worried about the future of the seven wolves.

In May 23rd, investors asked the company on the interactive platform: "when will the company's new projects contribute to the company? What is the net profit per year?"

In the face of investor enquiries, Chen Ping, a seven wolf manager, replied that the company was in the process of "industry + investment" pformation. The industrial sector was mainly in the adjustment stage. The investment section is still in the stage of project search and evaluation, and there is no new project that can have a significant impact on the company's net profit for the time being.

A review of the seven wolf's 2012 non-public offering plan in June shows that the company intends to raise 1 billion 766 million yuan to invest in the construction of the "marketing network optimization project". The main funds are invested in the purchase of commercial property to optimize the layout and structure of the existing marketing network.

Media reports revealed that in 2015

The total number of stores is around 2300, of which 400 are direct stores, compared with 2821 in 2014, more than 400 stores are closed.

In response, seven wolves said that the company was eliminating invalid shops, adding missing shops, adjusting the location of shops, and trying new store operation mode.

The company has designated the terminal as a brand image shop that can display the brand image status, and a factory shop which sells mainly cost-effective products, and tries out the "concept experience living hall" and "superior shop" to meet the needs of different consumers.

In fact, there are nearly seven wolves sellers told reporters that the sale of seven wolves is not good, which makes the inventory of inventories can not be cleared.

"The clothing of the company is not new, and can not keep pace with the personalized consumer demand of today's consumers, which makes the company's clothing sales slow and the stock is increasing."

Comparing the performance of seven wolves in recent years, the company realized in 2012.

561 million yuan; net profit of 379 million yuan in 2013, a 32.44% drop from the same year, and a net profit of 289 million yuan in 2014, a year-on-year decline of 23.84%.

In 2015, seven wolves realized net profit of 273 million yuan, down 5.43% compared to the same period last year.

The decline of performance made the seven wolves shop plan stranded, and the company's investment fund was idle.

Finally, seven wolves had to make a decision to change the fund-raising funds.

The announcement shows that the total planned investment of the marketing network optimization project is 2 billion 66 million yuan, and the planned use of raising funds is 1 billion 766 million yuan.

After the change of the fund-raising funds, the total investment of the marketing network optimization project plan is 1 billion 66 million yuan, and the planned use of raising funds is 766 million yuan.

As of 2015, 12, 31, 2015, the project had invested 350 million yuan, and all the funds were raised. The completion rate of the project was 32.86%, and the progress of raising funds was 45.74%.

With regard to the change of the fund-raising investment, the company explained that, for various reasons, the company's marketing network optimization project has made slow progress.

On the one hand, the price of commercial property is at a high level, and the risk of purchasing the storefront is still too high, which will increase the risk of raising funds. On the other hand, online consumption is developing rapidly, and the demand for offline stores is gradually decreasing. In the face of fierce competition from the electricity supplier, the rising cost of offline stores has also exacerbated the decline in the profitability of the offline property, prompting the offline shops to keep shrinking.