It Is Also A Great Point For Baodiejia To Get Rid Of Luxury And Enter The Battle Easily

It may be that the Chinese netizens also jokingly called it "Bao Che" after several failures. Baodiejia also intends to change the store design that is too luxurious and grand. The boutique recently opened in Beverly Hills, Los Angeles, gives people a feeling of Smoothie. This boutique in Beverly Hills, Los Angeles, is just located in Rodeo At the north end of Drive, under the influence of Beverly Hills, Bottega's store has also taken on the popular retro Spanish colonial style in this area, and Tomas Maier, the creative director of the brand, designed the store.

The store covers an area of 449 square meters and has two floors. Ready-made clothes Accessories The shoes are widely distributed on the first floor and the second floor, and the niche display is made of oak materials with low color saturation, creating a sense of air and softness through stone stairs with the same soft color. The second floor is the handbag display area of the brand. Maier chose to highlight the flamboyance of the handbag with the louver display and softer lights.

Because, for young people For example, the brand's historical image is too thick to attract their critical eyes. Simple and fun things are more attractive to them - perhaps for Baodiejia, they have been teased as "price cutting" for a long time, which is not a taste. However, Baodiejia must also be interested in watching competitors in the industry launch more attractive "costumes" for young people. So you can always be sure that Baodiejia also wants to make a comeback, whether it is to cater to the local architectural features or to cater to the consumer sensory needs of young consumers.

This store can be regarded as a new attempt by Bottega. But can it succeed? It depends Baodiejia How to start from the design. Simply from the perspective of changing the store design, it is not a long-term solution - it is the motivation that can make young consumers like, and labels such as "fun" and "interesting" are the most important. The difference between the store design this time and the previous design is that the whole store does not use a large area of high saturation color, but only uses the primary color of oak and more gentle nude color as the main color of the store. Handbags and ready-made clothing accessories become decorative colors unconsciously, which is very interesting.

Looking back on the previous Boutique of Bottega, all of them emphasized extreme luxury and the historical sense of the brand. In addition to the fact that the overall design of Beverly Hills is biased towards Spanish colonialism, the design of this Boutique is more about the brand's desire to meet a new generation of consumers with a young and simple image.