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    It Is Also A Great Deal To Keep Butterflies Away From Luxury.

    2016/5/17 10:45:00 45

    Bao Butterfly HomeFrey BoutiqueBrand Strategy

    It may be a repeated failure. It is also known by the Chinese netizens that the Chinese name is called "package price drop". Bao butterfly also intends to change the store design which is too luxurious and too grand.

    The boutique recently opened in Beverly Hills, Losangeles, gives people a sense of Smoothie.

    This boutique in Beverly Hills, Losangeles, is located at the north end of Rodeo Drive, and is influenced by Beverly Hills. This store is popular with the old Spanish colonial style. The store is designed by Tomas Maier, the creative director of the brand.

    The area of the shop is 449 square meters, with two floors.

    Ready-made clothes,

    Accessories

    And shoes are widely spread on the first and two floor areas. They are made of niches with low degree of color saturation, and create a sense of air and softness through the same stone steps with gentle colors.

    The two floor is the handbag display area of the brand. Maier chooses to use blinds and more gentle lights to highlight the gorgeous handbags.

    Because, for

    Young people

    For example, too much brand image can not attract their discerning eyes.

    Simple and interesting things are more attractive to them, which may be ridiculed as a "package price drop" for the butterfly owners, and the competitors who are watching their peers are offering more attractive "young people".

    So if you say this is to cater for the local architectural features, or to cater to the consumer's sensory needs of young consumers, I am always convinced that the butterfly family also wants to turn the tables.

    And this shop may be regarded as a new attempt of the butterfly family.

    But can it be successful?

    bottega veneta

    How to start with design.

    Simply changing the store design is not a permanent solution. It is the label that makes young consumers like it, "fun" and "fun" are the most important labels.

    This shop design is different from the previous design, because the whole shop does not use large area of high saturation color, just use the original color of oak and lighter nude color as the main color of the shop. The handbags and clothing accessories have become the color of embellishment imperceptibly, which is very interesting.

    Looking back at the boutique of Bao's home, it is all about extreme luxury and brand sense of history. This time, the design of boutiques, apart from the overall design of Beverly Hills, favours Spanish colonial style, and more brands want to meet the new generation of consumers with a younger and simpler image.


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