H&M Sales Continued To Slow In April, And Bad Weather Is Also Crucial.

The clothing industry has always been in the bad weather. Recently, it has been unlucky in some brands' earnings reports.

The latest fashion brand H&M has recently been put on the back burner.

Since the slowdown in sales in March,

Vigorously promote environmental protection, intended to wash white, but in April, how about sales?

Obviously, the whitening campaign does not push the group forward.

It is reported that in April 30th as of April, the group's total revenue only recorded an increase of 5%, compared with the 2% increase in March, a marked increase, but compared to the market.

The 9% is obviously slightly worse.

In addition, the group explained in the report that the reason for the above situation is mainly due to the cold wave in the main market of the group in April, which made it difficult to promote the sales of spring clothing.

Although the investment bank recognised the H&M group's statement, the investment bank also said that the fast fashion brand was more dependent on impulsive consumption in this period.

Therefore, the whole world

To a certain extent, the low interest rate also causes the decrease of desire to buy and buy, which is a drag on Group sales.

Affected by the above news, the group's share price fell to 0.98% kronor 262.4.

The group also revealed that in April, the total number of stores in the group was 4035, compared with 3610 new stores in the same period in the same fiscal year.

Investment banks still have a glimmer of hope for H&M, saying that with the warmer weather in May, sales of H&M can improve.

However, if it is not as good as the investment bank analysts want, it will need to wait for May sales data to come out.