Many Luxury Brands In Guangzhou Are Starting To Start The Season Discount Marketing Strategy.

Reporters learned that apart from LV, Chanel, Hermes and so on never discount, the general European luxury brands will be held two times a year discount.

However, since last year, the discount time for brands has come earlier. This year, even from the end of 6 to the end of May.

In addition, the discount is deeper.

Remember last year's Gucci reduction in Guangzhou white-collar long queues? No, the big discount is coming again! Reporters visited the shop yesterday. Not only Gucci, PRADA, MIUMIU, VALENTINO and other luxury brands have already started the start of the season discount, but the costumes are the lowest, which is cheaper than online shopping.

And because the discount just started, plus working days, there was no queuing rush in all stores. It is estimated that the queuing up will be on the weekend.

In fact, as long as a week ago, Hongkong, which continued to experience a cold winter season, there were many big brands started off the season.

Hermes, which never discounted, held a special promotion in a five star hotel for two days in a row. The scene was very hot. The earliest people began to line up at 6 in the morning.

Gucci launched a two year discount in May 15th, which also caused queues.

At present, a large number of big names have begun to discount in Guangzhou.

PRADA and MIUMIU had held two days of VIP discount before yesterday's official discount. All the discount shoes and accessories were 50 percent off; VALENTINO began to make public discounts a few days ago, and the most popular rivets and shoes were 40 percent off discount.

While Salvatore Ferragamo and BURBERRY are making VIP membership discount, the discount will be from 40 percent off to 30 percent off today. The Gucci of Libai square also launched the first day of public discount yesterday. As in the two quarter, Gucci's discount this season is still 5, but the discount is only 6.

But unlike the first two seasons, the Gucci has a large number of new designs for sale in the 40 percent off quarter, including classic bamboo bags and hot stamp advertising.

However, unlike the hot spots in Hongkong, the brand stores in Guangzhou are still quiet.

The new express reporter went to Taigu and Libai square yesterday afternoon to find out that it may be because of working days, and there may still be many fans who have not received the wind, so there are not many discount stores, and there is no need to limit the flow.

Reporters learned that apart from LV, Chanel, Hermes and so on never discount, the general European luxury brands will be held two times a year discount.

However, since last year,

The time came earlier, and even advanced from the middle of May to the end of May this year.

In addition, the discount is deeper.

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For example, the sale of the brand in 2013 and 2014 declined for two consecutive years, due to the lack of innovation, aging and the price difference between domestic and foreign markets. At the end of May 2015, Gucci launched an unprecedented 50 percent off "big sale" in the world, causing a global queuing wave.

As a result of this stimulation, PRADA, MIUIMIU and other brands also started to reduce prices earlier, and the discount changed from 30 percent off to 40 percent off in the past 50 percent off.

However, since the replacement of CEO and creative director, Gucci's performance in the last two quarters has started to rebound.

There are more rumors on the Internet that this season is the last discount season for Gucci, and it will never be discounted like LV.

However, people in the industry say that luxury brands are not having a good time, thanks to the global economic downturn.

In this case, a two - year discount of a year is a good time for luxury brands to stock up and pull their performance, and it is likely to be one of the means to stimulate sales after saying no discount.

Data show that last year, BURBERRY closed the sub line brand, Tiffany announced layoffs.

In April, PRADA announced that in the past 12 months as of the end of January this year, the group's net profit was 330 million euros, down 26.6% compared with the same period last year.

Dior, Fendi, Givenchy, Celine and other well-known luxury brands LVMH group's first quarter earnings report released in April 11th also showed that the fashion leather Department could not achieve growth.

Reporters yesterday saw that customers at the store were very generous.

At the Gucci store in Libai square, though few passengers came, few people came back empty handed.

When the reporter arrived at the shop for more than ten minutes, a lady bought a big bag of bamboo festival with heroic spirit, plus a wallet and a belt.

In Tai Koo Hui PRADA, a female customer saw a nylon bag, which was less than 3000 yuan after the discount. When she heard that the shopping guide said she had only one last time, she quickly paid the bill.

Reporters visited comparison found that many of the big discount now is cheaper than online shopping.

For example, PRADA popular shell bag, killer bag, this time has selected some colors to play 50 percent off, the discount price is about 8500 yuan to 12 thousand yuan, which is more cost-effective than Jingdong self purchase and Taobao purchase; VALENTINO classic pure high-heeled shoes, after folding less than 3000 yuan, but has broken code.

VALENTINO's shopping guide also said that in addition to the difference between pricing and Hong Kong and Macao, Hong Kong and Macao discounts started earlier, and the hot selling styles were already out of stock.

The big ones are starting to discount. Would it be more cost-effective to sweep the goods around Hong Kong and Macau in the weekend? Yesterday, PRADA guide said that the price of the brand in the past one or two years has been globally coordinated, even if the price is the cheapest in Europe, the difference between the mainland and the mainland has narrowed to 10%-15% from the previous 35%. Because of the exchange rate relationship, the price of Hongkong has been higher than that of the mainland, and the RMB has depreciated since the second half of last year, and the difference between the mainland and Hongkong is even smaller.

Take the package of 10 thousand yuan, for example, the price of Hongkong is only two hundred or three hundred yuan cheaper than that of the mainland. Macao, because of its higher price, is even more expensive than the mainland.