Cross Border Shopping And Consumption In Beijing Ushering In A New Round Of Climax

The first Beijing cross border e-commerce consumer experience season officially launched in the 2016 China (Beijing) e-commerce conference, the first time for the mainstream cross-border e-commerce enterprises to build offline experience platform.

With the opening of this activity, offline offline experience and online consumption cross border O2O mode attracted the attention of physical shopping malls and cross-border electric business enterprises. Once the "cross-border tax" and "wail" cross-border electric business and the entity store that had been hit by the electricity supplier, they found new opportunities for win-win cooperation.

According to the reporter's investigation, at present, cross-border commodity experience shop has become a new format of Beijing shopping malls, and even some projects regard it as the main business format.

Group landing

2016 Beijing cross border e-commerce consumer experience season first attempt to introduce online well-known cross-border electricity supplier

A number of cross border e-commerce companies including Jingdong global purchase, COFCO buy net, Su Ninghai outsourcing, temple library, poly Australia products, lindbah, and time one hundred will be stationed in Xidan Joy City, Wangfujing Yintai in88, world trade scale, Aegean Sea shopping park, first opening, Fumao and Fuhai international shopping mall, so as to bring quality imports closer.

The distance from consumers.

The event will last until August 30th for a period of 3 months.

According to the introduction, each commodity in the activity will be matched with a two-dimensional code, and the consumers can place the order by scanning the yard code, and the goods purchased are delivered simultaneously.

While experiencing cross-border commodities, there will be many roadshows in this event.

Among them, in Xidan shopping mall and other shopping malls, cross-border business executives participating in the event will introduce products on the spot, so that consumers can experience the special characteristics of authentic overseas goods.

The dissemination of new ideas is also an important theme of this activity.

Shopping mall standard

As the largest consumer city in Beijing, which consums 1 trillion yuan in retail sales of consumer goods, the new mode of consumption in Beijing is also at the forefront. Cross border electricity supplier O2O mode has almost become a standard format for shopping centers in Hong Kong.

In the Beijing department store, the carrot village, which was founded in Guangdong, and Chongqing's Hai Yue Hui, are on the same side of the shopping mall. The main products are mother and baby, kitchen utensils, daily chemicals, food health care and so on.

Chongwenmen new world department store has opened the main LIFE of leisure snacks, health products, maternal and infant supplies.

According to incomplete statistics, Beijing now has nearly 20 different brands of cross-border e-commerce experience shop.

The policy dividend has spawned the rise and prosperity of cross-border electricity providers. According to the statistics of the national customs administration and the China electricity supplier research center, it is estimated that in 2018, the scale of the cross-border electricity supplier market will reach trillion yuan.

The blue ocean industry is an industry with opportunities. Since 2014, a group of Hai Tao websites has springing up. By 2015, cross-border electricity supplier financing records have been constantly refreshed into the most active blowout period. The billion dollar space in the sea market is like magnets, attracting entrepreneurs, investors and consumers.

With the expansion of cross-border O2O mode, cross-border electricity providers will usher in new opportunities for development in the context of the new deal.

The 2016 China (Beijing) e-commerce conference held recently:

Cross border consumption ": searching for the new bonus sub section of cross-border electricity providers, Wang Jionghao, COO of poly Australian products, said that consumers' awareness of cross-border goods is low. The cross border O2O mode can not only help them understand foreign goods, let them buy more reassurance, but also further enhance the shopping experience that electricity consumers can't realize.

Li Liang, deputy general manager of Suning international electricity supplier management center, said that the prospect of cross-border O2O is huge. Suning cloud merchants are also making positive attempts to adopt a combination of general trade and cross-border electricity providers to provide consumers with a higher quality of consumption experience.

Baptism

The existing cross-border e-commerce O2O direct shop is more like a microfilm supermarket, which sells mainly standardized products such as daily chemicals, mother and baby, food and so on. It may have an advantage in brand composition and price, but restricted by size, it may actually be a shopper rather than a share.

In the contribution of effective passenger flow, more than 100 square meters of cross-border e-commerce O2O direct shopping shop and shopping malls in the short term is difficult to achieve a win-win situation.

Shen Xinwen, general manager of Xidan Joy City, said that the sales of cross border e-commerce experience shops mainly came from two parts: online and offline, with experience shops as secondary and online sales as the main ones.

The rental mode of shopping centers is the bottom rent plus the reverse flow of water. The sales generated under the line are easy to monitor, but the online trading data can hardly be measured through offline shopping experience.

Longhu Daxing street, which is about to open in July, has recently been introduced into some cross-border e-commerce brand discussions. Zhu Lin, general manager of the project, believes that this new format can survive at least in terms of attractiveness to consumers on price and goods.

At the same time, another shopping center official said, the cross-border electricity supplier as a new form of business, its experience shop can afford the rent than catering, experience and other formats are low, about 2 yuan / square meter / day.

Rent is basically the same as that of a supermarket. It determines whether it is either downstairs or on the roof, so it is difficult to arrange it in a very good position.

However, even if the challenges still face many, but cross-border electricity providers have tried to take an important step in the context of the new deal. The strong support of government departments will also allow the cross-border O2O mode to meet the opportunity.

Homogenization is always a puzzle for business development. Especially in the domestic market, there will be tens of millions of similar forms of explosive money following the birth of the explosive money, which will be closely followed by all platforms.

Even if the entity stores leave room for the growth of cross-border e-commerce O2O direct shop, the experience shop itself is also facing the "positive list" restriction of cross-border import commodities.

In addition, the cross-border e-commerce platform opened mostly for single soldier operations, lacking scale advantage and cluster effect.