Do You Remember The Hot Balmain X H&M? H&M Joint Kenzo, Then Burst Out.

H&M 2016 Designer Series is finally unfolding.

This is the Kenzo creative director Carol Lim and Humberto Leon.

In 2011, two people turned to LVMH from Opening Ceremony, a buyer's shop.

Brand Kenzo, then quickly set up a unique style of fashion aesthetics.

They try to rebuild the brand through technology fabrics, jungle printing, digital marketing and so on, so that they can rejuvenate themselves.

With a tiger head, eye and other iconic designs.

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The equivalent explosion has become a hot spot in overseas purchasing.

Remember last season's Balmain x H&M? It's a great match.

H&M creative consultant Ann-Sofie Johansson was asked about the reasons for choosing Kenzo, and said to Vogue, "we have been watching Carol Lim and Humberto Leon for some time.

The two place is quite different from Balmain, and the series is just to show the customers various aesthetic ideas.

She did not deliberately avoid the pressure brought by the last series: "Balmain is a special case, and the reason why it is selling with our cooperation series is partly due to the appeal of designer Olivier."

Compared with Olivier Rousteing, Carol Lim and Humberto Leon are low-key.

You know, Olivier Rousteing has a very good personal relationship with supermodels.

Kendall Jenner and Jourdan Dunn often appear on the top of his Instagram, and even wear the couplet before the Balmain x H&M series.

Kenzo star is not as good as Olivier, but it can be experienced in retailing.

"They are clear about our world, because the two people are retailers themselves."

The two had founded Opening Ceremony before entering Kenzo, which is definitely a bonus point in Ann-Sofie Johansson: "they know how to communicate with customers, how to advertise and how to use the electricity supplier."

However, Humberto Leon and Carol Lim, which have long been popular in the streets, are planning to "invites" KENZO Takada, the brand founder.

Humberto Leon said that the combined series will be the result of its blending with the two generation of KENZO. "We want you to know that this is an old brand to Celebrate 50th anniversary."

Interestingly, the H&M designer collaboration series has entered its 12 year, but it is the first time to join LVMH.

Before that, the fast fashion retailer had invited Karl Lagerfeld, Viktor & Rolf and Margiela.

"I think LVMH is pretty supportive," explains Humberto Leon. "This is our fifth year in Kenzo, and the group has never questioned our wild ideas.

LVMH fashion department CEO Pierre-Yves Roussel agreed at the very first time.

It is reported that KENZO x H&M will be on sale in more than 250 designated H&M stores and online stores around the world in November 3, 2016.