Online 80%" Hermes " It'S A Fake For Counterfeit Goods.

Thanks to the protests of more than 20 brands such as Tiffany, Gucci and Michael Kors, it has just joined one of the world's largest anti counterfeit organizations, IACC (international anti fake alliance).

Only after "one month tour" was suspended "membership", which made China's brand counterfeit and "Shanzhai" problem again become a hot topic in the global media.

From Xiushui Street, Cheap Road, Luohu to

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The circle of friends, the Internet is becoming the main selling channel of "fake brand", and the production and sale of fake products are starting to become more and more innovative through the Internet.

Why is there only so many artificial fakes, fake fakes and fake goods in China? This is an old problem, but there are new answers.

Luxury fakes are 6 times as good as genuine products; fake Online online 80% of Hermes is fake.

When the sales channels of fake products are increasingly pferred from the offline to the online, the battlefield of counterfeiting also changes. Brand names and international public opinion's "resentment" also start from Beijing Xiushui Street, Shanghai Cheap Road, Shenzhen Luohu City, Guangzhou Jinlong pan......

These "notorious markets" have shifted to e-commerce platforms from China.

In fact, not only Alibaba, vip.com, jumei.com and other electricity suppliers have been plunged due to fake scandals, but their share prices are still bleak.

It is not even exaggerated to say that almost all of China's electricity providers have encountered the embarrassment of selling fake products. As long as the names of big business providers and the key words of "fake goods" are searched together, almost all of them can get a lot of results.

A person in charge of an electronic business platform who is unwilling to be named has complained to reporters that the platform has been caught in a "fake" storm last year.

The official said, "the vast majority of e-commerce providers only provide trading platform, and goods are sold by cooperative businesses. The platform providers are responsible for reviewing their qualifications, such as whether they have brand agency rights, merchandise import certificates, etc.

But we do find that some of the businesses that are eligible for the sale are genuine and fake, but the electronic business platform is impossible to check and identify every item.

Once discovered, we will take care of the shelves, but they have already made up for it afterwards, but there is no good way to prevent it. "

The Research Institute of wealth and quality, which has been focusing on luxury consumption research, estimates that the total consumption of luxury goods by Chinese consumers reached US $116 billion 800 million in 2015, according to the estimated operating income of more than 20000 brands in the brand library. In the whole year, the Chinese bought 46% of the world's luxury goods and are the biggest buyers of the global luxury goods market.

However, the number of "fake brands" flooding in various channels of the market may also be far more than we can imagine.

The wealth and quality research institute also found that luxury fakes had 6 times the visibility in the market, and most of the luxury brands on the streets were fake.

Hermes CEO Patrick Thomas recently interviewed French media, said: "80% the sale of goods on the Internet in the name of Hermes is fake, which is absolutely a disgrace."

Previously, a fake warehouse for Hermes employees was also found in France.

Counterfeit online offline marketing, after all, is a very limited number of people. Once upon a time, Xiushui Street was also one of the "attractions" for foreign tourists and foreign tourists to Beijing.

However, Internet sales, as a sales channel, cover a wider range, lower threshold, and more covert.

Although no accurate data can be used as evidence, at least from the consumer's perception, fake brand "street rate" is rising, of course, behind it is more production and sales.

Social e-commerce fake new channels, friends circle shopping rights difficult

No one would have thought that when the Internet giants at home and abroad were discussing how to play the future trend of "social business", "overseas purchasing" has been successfully implemented in China.

Of course, there are some elements of jokes, but it is undeniable that the "overseas purchasing" occupation has been fired in China, and the huge difference between the international and domestic prices is undoubtedly one of the most important purchasing products.

According to data released by the Institute of wealth and quality, 78% of Chinese luxury consumption in 2015 occurred abroad, with an amount of up to US $91 billion, an increase of over 12% over the same period last year.

We often see that after the explosion of a commodity, it was swept away by China's "purchasing agents".

Of the Tencent fashion users surveyed by about 50 thousand people, 40% of users bought luxury goods by buying friends and relatives instead of buying them. 30% of the users purchased online shopping platforms, and less than 30% chose to buy them in luxury stores in China.

However, the field of purchasing has also become a serious area for counterfeit goods.

According to the data provided by WeChat brand protection platform, in 2015, WeChat received 8 million 500 thousand complaints from users. Among them, fraud information was the largest complaint type, which stopped hundreds of thousands of users' accounts and luxury goods became the "big head" of WeChat's counterfeiting.

More frightening is that once through micro-blog, friends circle and other "purchasing" goods appear fakes, or even simply do not receive the delivery of money, almost impossible to protect their rights.

That is to say, these classmates' classmates, friends of friends, or turned a few crooked acquaintances...

If you don't rely on it, you can only recognize bad luck.

Beijing City Jingshi law firm senior partner Xu Hao lawyer told reporters, "purchasing" belongs to C2C (personal to individual) sales mode, at present, for the purchase of personal shopping is applicable to the consumer protection law (hereinafter referred to as "consumer law") is still controversial.

Because the adjustment of consumer law is the relationship between rights and obligations between consumers and operators, but the purchase of WeChat is often carried out in the name of "friends and acquaintances help". The purchasing agent has not registered for business registration, and many are part-time part-time jobs. Under such circumstances, it is difficult to apply the new elimination law.

Although Xu Hao lawyers believe that with the rapid development of the mobile Internet, shopping through micro-blog and micro letters from individuals has become a common economic activity. It should adapt to the development of the times and protect consumers' legitimate rights and interests with consumer protection. However, at present, consumers still have no right to defer their rights, but they can only return goods or compensate according to the relevant provisions of the contract law.

But can the contract law really solve the problem? A lot of e-commerce platforms and overseas purchasing goods are marked "special inspection, fake ten" and other words, as if consumers really buy fake products, they can take the inspection results according to the "contract commitment" to safeguard their rights.

However, in an interview with reporters, reporters found that the so-called special inspection is simply impossible to complete the task.

Because the brand side refuses to conduct inspection and appraisal of goods sold through unauthorized shop outlets, whether it is true or false.

The reporter inquired about the Chinese customer service of luxury brands such as Burberry and Chanel. The other side indicated that there was no so-called inspection service, even if the lawyer came forward, they would not produce any proof for the goods not purchased by the brand store.

The quality inspection department of the state can only check the quality of goods, nor can it provide a certificate of authenticity or imitation.

That is to say, consumers can not get any proof that they have legal effect and prove that the merchandise they bought is fake. Of course, "fake one lose ten" is impossible.

"Know fake buy fake" more

In the hit TV drama "Ode to joy", the poor economic situation and Fan Shengmei, who wants to show the image of "Bai Fu Mei", always buys the "goods" (referring to the "B goods" more like genuine fakes) to satisfy her vanity. Once her boyfriend sent her a genuine brand name bag, so fan Sheng Mei hugged his bag and kept sniffing, "the taste of the genuine product is different."

As a senior fake buyer, Fan Shengmei knows that fake goods can be seen very much. Good fake products can feel very similar, but fake products are very difficult to taste.

In real life, vanity's "fan Sheng Mei" is not a minority.

BEEM, a staff member of the Alibaba security department who is responsible for "counterfeiting", told reporters that only a small part of the market's counterfeit goods is to deceive consumers to "fake the truth" to sell, and a larger number is sold to the "know how to buy fake".

In the fake industry chain, there are mainly three key roles: counterfeiters, sellers and buyers, although on the surface, counterfeiters are the source, but after all, there is demand before there will be a market, and businesses will continue to take risks to make profits.

BEEM, who specializes in counterfeiting, is even desperate because "who can wake up those who pretend to sleep? Some people want to buy fake products, and counterfeiting can not solve the problem of vanity."

The reporter pretended to be interested in buying, adding a WeChat, known as the monthly water millions, which has been a big seller for 5 years. She has sales, bags, shoes, jewelry and clothes in WeChat, micro-blog and micro stores.

The number is amazing. She often burns out a large stack of courier orders.

The reporter asked some fake brand prices, probably around 1/10 to 1/5 of the genuine price, such as a backpack priced at 10 thousand yuan, the seller said, there are 600 yuan, 1000 yuan and 2000 yuan three versions, the more expensive the price is, the more authentic it is.

The seller strongly recommended that "2000 yuan is the original goods, 1:1 customized, and the counter is exactly the same, oh, pro."

But can you really buy "original list"? 1/10 of the price to buy a high imitation brand name bag is really cheap? Because of the business mode, the founder of the mall must meet with many luxury foundries.

"Made in China is mainly made up of ordinary manufacturing and high-end manufacturing. There is a great difference in technology, equipment, technology, talents and raw material suppliers. Luxury products are made by high-end manufacturers. The quality of their products is not the level that ordinary manufacturers can make in general manufacturing. This also means that consumers can not buy the so-called fake products that are hard to distinguish.

Bi Sheng told reporters.

And those factories with high-end manufacturing capabilities are totally impossible and unnecessary to produce "high imitation" luxury goods, and it is impossible to have "original products" flowing out of luxury factory.

"These high-end manufacturing enterprises are very low-key, and even the public do not know their names, but they are strong, some enterprises are almost half a city, and the cotton used for cloth is grown in the cotton fields of Xinjiang."

Bi Sheng said.

Bi Sheng has revealed the cost of some luxury goods (physical cost). The cost and price of luxury goods such as Hermes, Armani and Prada may be quite different. Some luxury goods cost only 1/50 of the price.

This means that the cost of counterfeit goods is lower, so even if the price of genuine 1/10 is sold, there will be a surprising huge profit.

A boss who ran a luxury leather cleaning shop for many years also told reporters that he was also often troubled by fakes, because imitation products were difficult to clean, and easy to damage. Once there was a dispute, the guests might not recognize it as a fake, and let the cleaning shop calculate the compensation according to the original value.

Therefore, he also trained the ability to distinguish genuine fakes, and when he encountered fake goods, he told the guests that they could not clean them.

"In fact, it is not difficult to distinguish true from false," he said. "It's easy to identify fake goods, because most of the fake and genuine products are still very large, but they only look like a distance."

Fake products can't be made, they are also expensive. It's better to buy a bag with good quality and no brand. "

There is a clever way to crack down on luxury goods: "resort to false treatment."

Luxury consumption is a huge cake, but the problem of counterfeit goods is not solved, which is likely to be a "poisonous cake".

In order to prevent counterfeit goods, branding is actually "pretty hard".

A luxurious brand of a limited backpack is very popular, so it has become a large number of counterfeit counterfeit products, but the brand is very cunningly placed on the official website with a "fake picture". The official website shows that the backpack has two pull locks, but actually there is only one pull button in the backpack of the counter.

A large number of fake products that are counterfeit based on official website photos can only be "dumb to eat Coptis chinensis".

Some international sports brand also uses the same trick.

Counterfeiting companies in Putian started production in advance according to brand advertising preheated advertisements for shoes, hoping to sell at the same time with genuine products, but the sole products of the final products were changed, which allowed millions of dollars invested in the imitation factory.

The e-commerce platform is also very competitive.

"Ali has more than 2000 employees working full-time, more than 300 core members and more than 10 thousand junior two.

Many people do not believe that we have invested so much manpower in the fight against counterfeiting, but this is a fact. "

Ali, a senior security expert, told reporters.

Zheng Junfang, partner of Alibaba group and chief platform governance officer, is called "destroy the teacher too" by Ma Yun, which is responsible for Alibaba group's fight against counterfeit goods and protect intellectual property rights.

In an interview with reporters, Zheng Junfang said, "the reason why fake commodities are difficult to cure is that the source is repeatedly banned.

Whether it's online or under the line, it's just a way of selling fake goods. "

Zheng Junfang believes that the solution to the problem of counterfeit goods needs two aspects: one is "blocking" and resolutely cracking down on counterfeit goods, not only online clearance, but also the discovery of the source of counterfeit goods from the Internet big data, and the output of this capability to the society, and the promotion of the fight against source governance under the line; on the other hand, it is "sparse" to promote the "Chinese quality" original industry.

The root of counterfeit goods is the lack of popularity of China's own brands, resulting in the production of counterfeit products by some manufacturers in pursuit of short-term interests.

If efforts are made to support independent factories to build their own brands and achieve the successful pformation of SMEs, the vicious circle of "no brand, counterfeit" can be reversed.