"Virtual Reality VR" Taobao Store Business Booming Monthly Million Yuan

Virtual reality "VR" is probably a new term you have heard frequently lately, but what exactly is it?

In technology companies' propaganda, this word is often associated with "future", "platform", "next generation computer" and "ecology".

HTC said at the launch of Vive that virtual reality technology will "change the way of interaction between human and the world and bring more immersive feeling to users."

But today, how do people really sell these things? What we mean is Taobao.

Search for "VR" on Taobao will result in more than 4000 results, most of which are from Guangdong.

The highest monthly sales house can sell more than 60 thousand pieces a month.

If not, the VR with a unit price of 68 yuan can create about 4000000 revenue per month.

This is not a small sum.

So we did a test on the top 50 VR Taobao sellers. What we want to know is what kind of VR exists in their mouths.

Taobao is the most popular channel of consumption in China today. The total consumption generated on each month is around 450 billion yuan, which is more than that of Tmall and Jingdong.

In order to facilitate pactions, Taobao sellers may be the closest consumers.

They do not care about "interaction", "future" and "platform". Their aim is simple and direct: how can we persuade consumers today and make money as soon as possible?

After visiting 50 shops, we found that the VR they described was quite different from the technology company's statement.

On Taobao's hottest VR, no more than 200 pieces.

The current VR products can be roughly divided into two categories.

Samsung's Gear, Google's Cardboard and so on are putting the mobile phone in the helmet equipped with lenses. The display and processing of the image are done on the processor of the mobile phone.

Oculus and HTC Vive, which need to connect to the host computer, rely on higher speed computer performance to complete the operation, so that they can have a smoother experience. The delayed vertigo is much better than that of mobile VR.

We have evaluated HTC vive before, and its virtual reality experience is the best.

Almost all VR products on Taobao belong to the former.

Unlike Oculus and Vive, which need to connect computers, Taobao sells all kinds of mobile phone boxes.

In order to rank sales from high to low, 98% of them sell VR glasses, and the rest 2% sell content resources.

The lowest price in glasses is only 7.9 yuan, the highest is only 179 yuan.

In comparison, the Vive of 6888 yuan and the Oculus of close to 4000 yuan are much more expensive, and you also need to add another expensive high-performance game console.

Taobao will monitor the goods on the shelves, such as the description of the product itself, the description of the goods, and the dialogues of customer service.

But sellers can remind you in a subtle way. I have what you want here.

If you ask the seller if there is a little movie, he may reply to you like this.

"We do not provide the illegal source. You ask so frankly that no one dares to say anything directly. There are police sorghum on the Internet. Oh, be careful of the black house. Oh, the resources we send are pretty good. Taobao is a secured paction. It can be refunded at any time. We have bought the freight insurance for you."

But do you think this is a rare Taobao shopkeeper? Of course, it is impossible that some sellers will directly change the product poster to a beautiful picture with obvious hints. The corner of the picture says "send 2G Japanese blockbuster" and "shame".

What do you think is the movie here?

We counted the posters of these sellers, and 48% of the sellers directly publicized the 3D cinema on the poster, 38% of the sellers were emphasizing VR glasses, 10% of the product poster had pornographic hints directly, and 2% was selling content resources.

Sellers pay attention to content, but now they are pirated movies, TV shows and pornography.

Sending video resources is the most important part of the Taobao stores that sell VR.

If you ask every customer service that sells VR products in Taobao, if you do not send resources, the answers you receive are almost always "necessary!"

Many sellers are telling you how to use the product, or in the details of the baby, you will be told to send resources.

"Massive", "mainstream videos" and "contact customer service resources" are their favorite words.

"There are a lot of sources, and all kinds of mainstream videos are available. They will be constantly updated.

After receiving the goods, it will provide you with a large amount of video resources. The details of the resources are prompted after the arrival of the goods. "

"Give hundreds of game resources, more than 400 online video and 1000g resources to download Oh ~ are downloaded into SkyDrive, and then send them directly to the parents."

With regard to resource content, customer service people will hint at pornography in both directions.

"Our resources include 3D movie blockbuster, 360 degree revolving video and so on.

And you know that.

For these Taobao stores, they feel that it is more effective to sell their home VR glasses to pornographic films than to sell them.

At present, pornography plays a very important role in driving VR, which happens not only on Taobao.

Pornhub, the world's largest pornographic website, has recently launched a VR area.

They feel that consumers are most concerned about the "3D effect" rather than "immersion".

The sellers gave almost the same answer to the question of "VR".

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"The product is a combination of watching movies and playing games 3D glasses, can make mobile phones into IMAX cinema, 3D game hall, products do not need to recharge, put the phone into 3D mirror mirror, download the corresponding software, with glasses to watch will have 3D effect, simple and convenient operation."

"Pro, this is a virtual reality glasses.

You can enjoy the feeling of 3D.

It's like watching a 3D movie in a movie theater.

"It is a 3D virtual reality glasses, a new type of accessories for mobile phones. With it, it can make mobile phones change into 3D cinema, 3D game hall, enjoy giant screen effects, such as immersive."

Most of the Taobao shopkeepers who sell VR products will tell you directly like the above that it is a kind of glasses, you can put your cell phone in and you can experience 3D movie at home.

As for technology companies often talk about immersion, sellers do not really care much about it.

If you want to intertwine with him, 3D and VR are different things, some stores will reply to you, "VR is to use mobile phones to see the left and right screen movies."

"Mobile phone download movie is good pro, this is VR ah.

Do you know what VR is?

The left and right movie is a screen with 2 identical images, you can Baidu.

Of course, not all shopkeepers can't tell the difference between 3D and VR, and a store owner will give you an explanation that the average person probably doesn't understand. It's from Baidu Encyclopedia:

"It is a product of various technologies gathered by simulation technology and computer graphics human-machine interface technology, multimedia technology, sensing technology and network technology. It is a new human-machine interaction method created by computer and the latest sensor technology."

But when we ask whether their baby can reach the effect of Baidu encyclopedia, the customer service of this store is honest, the answer is "No."

We tried the VR glasses and contents bought on Taobao.

We bought VR glasses in the front few stores, and got the content resources according to customer service guidelines.

In terms of hardware, these boxes are much the same. Their slot supports 4-6 inch smart phones. In addition to battery remote control, the whole product does not contain any electronic components.

In terms of content, the real VR content is very rare.

We downloaded two applications that sellers recommend more 3D sowing and oranges VR.

The VR glasses purchased from their shop were tested.

According to the category of content coverage, these applications include various types of 3D content, mainly video resources, and not too many games.

The fact is,

Most of the 3D content that is pformed by 2D is not like the 360 degree video. It changes with the rotation of your head.

The experience can be summed up as a dark scene and a central screen.

The so-called 3D effect is not as good as expected.

Technology companies have a more advanced expectation.

On the question of what VR is,

And the consumers behind it have a huge cognitive gap with technology companies.

A basic reason is that the latter has higher expectations.

In the vision of technology companies, the path of VR is to attract users with cutting-edge products. First, describe a bright future.

In Vive's advertising video, users are screaming and excited in the simulated world. It wants to tell everyone that it is beyond your expectations and worth buying.

But Taobao stores will not care about them. Their paths are just the opposite. First, they should satisfy users' demand for VR as much as possible, and then look for selling points.

This also explains why pornographic resources may drive product sales.

VR is still at a very early stage, and expensive prices and complex operations will shut out ordinary consumers.

Less expensive mobile VR with lower thresholds is the eyeglasses box, which will become the most mainstream VR product in this period.

Taobao shows how virtual reality can succeed.

First of all, it must not be sold very expensive. What can really provide VR experience should be cheap enough.

Like those smart phones, new technologies and new devices will follow Moore's law to lower prices. Public consumption is the foundation for their popularity.

John Markoff, a New York Times reporter who has made 39 years of technology report, and has seen VR rise and fall several times, said earlier that he thought that the VR device was at least a $100 or less - the price of Christmas gifts for children: the price of a Christmas gift for children: John Markoff.

"Every year, people are asking if this is the first year of VR.

But I can say that it will take at least ten years or more to reduce the price of VR to an acceptable level.

The price of $500 will not quickly turn VR devices into the next wave of mobile trends.

Besides cheap, there should be enough good content.

The power of ordinary users to buy VR is not just for the hardware of the plastic box, but for the content it adds.

This is why Taobao sellers are emphasizing that they will be accompanied by huge amounts of resources.

But now this demand may be pornographic and pseudo 3D movies, and then it may be games, serious VR movies, TV dramas and...

Pornographic content.

This is what technology companies are promoting.

Google, Oculus and Vive have now surrounded the developer platform, encouraging them to develop more games, applications and video content.

In the case of popularizing VR, technology companies may need some more effective means, such as offline experience stores, which will be the middle form of VR devices going to users.

VR to achieve the next computing platform, we may have to wait.