Designer Luo Zheng: From Designer To Women'S Wear Brand Founder

Designer Luo Zheng founded the brand from 96 years ago.

It has been 20 years now. These 20 years are not only the 20 years of Europe, but also the 20 years of Chinese fashion.

A person's real happiness is not staying in the light.

Instead, look at the light from a distance and rush towards it, and feel the true meaning of life in the time of desperately trying to forget me.

This passage comes from Tadao Ando, the most influential architect in the world, and is also Luo Zheng's favorite life sentiment.

20 years ago, when Luo Zheng was young, he was curious about his mother's antique perfume in a treasure chest. He was determined to produce perfume with memory flavor someday.

From the ten year old party yellow goose dress designed for her birthday, to build thousands of women for their own beauty;

From a China World Trade Center graduate who had no name in his native place, he could live steadily for a lifetime. He was known as a gold medal winner, Nautica Platinum Award, and brave Le Louvre Museum and New York fashion week.

...

Luo Zheng, if she is not realizing her dream, she is on the way to realize her dream.

This time, her dream is to build dreams for more young designers.

In 2003, she won the platinum award of the NAUTICA creative fund, and went to France with the prize of 25 thousand dollars, which was held at the Le Louvre Museum of the art hall everyone dreamed of.

It has won international acclaim.

Since then, she has made her wish: to help more young designers realize their fashion dreams in the future.

2016, 20th anniversary, the Shenzhen Oriental Oriental dress Co., Ltd., which was founded by Ma Lan, joined hands with Shenzhen fashion design industry association and Shenzhen Gore college.

Training center, China textile daily and FashionNow jointly created the original design public welfare program of the "Dream Star" of the European Union.

With this opportunity, we have the honor to interview the initiator and the facilitator of the competition. The founder of the famous Chinese women's wear designer brand "Luozheng", and the chairman of Shenzhen Oriental Dress Fashion Co., Ltd.

Ms. Luo Zheng, listen to her telling the story behind her dream.

A dreamer.

When plain life has encouraged our fighting spirit, when the secular society has levelled our edges and corners, when the wave of pleasure has swept our tired hearts, when we see countless people struggling in the ups and downs of their dreams and efforts to put their efforts into practice again, do you still have dreams?

This interview is about design competition, but I still want to start with Miss Luo's original dream.

In today's society, although many people do not want to mention dreams again, now we have picked up the word "dream" again, so Miss Luo also tells us how your dream set sail.

Luo Zheng: from small to large, people around me say I am "a dreamer", flying in the sky and floating on two feet of cloud.

When I was 10 years old, I designed the first small skirt with a goose yellow bow and a bubble sleeve as a birthday gift.

I'm the first to wear in our school

People are also those who like to carry cowboy bags when others are carrying back their schoolbags.

I just want to be different from others.

It's the pursuit of individuality that makes you determined to do it.

Do you create unusual clothes?

Luo Zheng: No, when I was young, my thoughts and experiences were just designer factors buried in my bones.

My mind is very free. I have many ideas every day and I have tried a lot.

After graduating from college and exploring for a few years in the workplace, he found what he really wanted.

When I told my parents to make clothing brand, I was not optimistic at first: "if you want to do it, do it, so unstable, it is estimated that it will not last for 3 months."

I didn't expect this to last for 20 years.

If I want to make a legal decision, I will go down this road.

In 1996, I rented a shop in the famous "Oriental New World" shopping mall in Shenzhen, and opened the first store in Luohu District.

In 2000, I was preparing to take the first big picture of the piano white horse.

The inspiration for the blockbuster comes from a romantic love movie "piano lesson", the winning movie of the Golden Palm awards at the forty-sixth Cannes Film Festival.

In those days, we didn't have any brand awareness, just selling clothes. No one would go to the seaside to take pictures so much.

And I do it because I believe it's the best way to show my dreams.

Design clothing is not just for people to wear, but also for people to feel the beauty of clothing.

Fashion design can also design beautiful souls.

You are not from a professional school. The university is not designed. This is for you.

What is the impact of career?

Luo Zheng: Although my university major is studying international trade, but interest has been made. After graduation, I have been engaged in graphic design. In fact, it has opened up my vision of design on the other hand. Moreover, I am born to be a man of unrestrained character. I will not set limits on myself, and dare to use new materials and create new profiles.

Design competition is the promoter of dreams. Sometimes, some run-up is needed, and the dream can fly higher and farther.

As you once said, you are also growing up in competitions. What kind of design competitions have you participated in these years?

Luo Zheng: there are quite a lot of entries and every time they are impressed.

For the first time, I went to Guangzhou.

Then began to go in 2002.

5 consecutive sessions and 2006 Golden Summit awards.

I still remember the theme of the first time I attended the fashion week in Beijing was "dazzle dance", the wind blowing up the yarn and the snow falling down.

For me, the most important thing was the platinum award of the NAUTICA creative fund in 2003.

That was the first international in my life.

The grand prize is 3 years ahead of the Golden Summit and 25 thousand dollars in bonus.

That was the first time I got a bonus by participating in the design competition.

And in that era, the money was considerable.

Maybe it's a chance, or maybe it's providence? That money has just been used in the fashion China fashion conference in 2003 in Le Louvre Museum, Paris, France.

It was precisely because of that award that I said to myself, "if you succeed in the future, you must use my strength to help more people with design talents and dreams."

Take part in these professions.

What's the impact on your design career?

Luo Zheng: it has improved my design ability and brought more strength to me.

Competition has become a driving force for me.

I remember 5 other cutting-edge in 2003.

Attend the fashion China fashion conference in Le Louvre Museum, France.

When I saw the "Luo Zheng" on the screen of the Le Louvre Museum, I was very excited and proud.

It was these honor that encouraged me and made my value affirmed.

Just like a pair of big hands pushing me forward.

Take part in these competitions or achieve them.

Have you encountered any difficulties or bottlenecks in the process?

Luo Zheng: the main thing is to come to my own pressure. I am a beautiful person. I pursue perfection and innovation.

2008 in New York, USA

The "face peach blossom" is my first time to face such a big international stage alone.

I don't know much about all the links in New York.

And more and more problems came up later, and some technical problems could not be achieved. For example, the holographic implementation that we used was very difficult.

In the Pacific Ocean where I was separated from my motherland, I felt helpless at that moment, but I thought I could not give it to China.

Shame.

Later, our show was a success.

The 15 minute show won 3 applause.

After the end, the audience lined up to congratulate us.

And this is also the Chinese designer.

The first show.

With so many years of design, do you sometimes feel lack of inspiration?

Luo Zheng: I will not have no inspiration. Others say I think too much.

I always wonder if there is anything new.

I like the feeling of being on the road. I like to feel free and upward.

I occasionally fall back, hovering, flying and circling to fly higher.

I will not stay still.

I have to constantly challenge, to subvert and innovate.

Creative people need space to burn. When they are lost and confused, maybe they can help them with just one sentence, a little subsidy, or my experience of stumbling.

Some young designers don't have the courage to participate in the competition. They always feel that they are not ready. Do you initially have the feeling of "not ready"?

Luo Zheng: when you are young, you can do something absurd. You are not afraid of failure. You are not afraid of trial and error.

Young people are wasteful capital. Don't be afraid of trying. They need to have some adventurous spirit.

Just like Natallie Portman, the star of the movie "black swan", she will do it when there is only zero percent hope. Why do we dare not challenge fifty percent of our hopes?

This time, what is the main part of the "Pro star" original design Commonwealth program?

Luo Zheng: I will be very interested in innovation.

Our competition is not limited by age and profession, and has no commercial purpose. But we value originality and imagination very much.

Personally, I will pay more attention to comfort, which is to make people feel comfortable and sensual.

What was the original intention of this competition?

Luo Zheng: everyone's creative flame is very weak. It needs oxygen or space to burn.

Now the whole society's educational system and business environment are not enough to protect originality, and everyone's original consciousness is not very high.

So, on the one hand, I want to wake up everyone's original protection consciousness through this competition.

On the other hand, one of my dreams is to help more people realize their dreams.

When I was a small designer with no name at that time, I won a lot of encouragement for my growth because of many awards.

At that time, I thought, if I succeed one day, my dream and experience will inspire or influence more young people.

It's still valuable.

What are the incentives and follow-up support plans for the winners?

Luo Zheng: we have cash rewards, and there will be a bonus for Ma Lan.

Later, there will be booster events and opportunities to show up in Beijing fashion week.

Specifically, we can refer to our official notice.

All walks of life are on the road to pursuing your dreams. Dreams can't start at any time. They can start at any time. It's never too late to start.

What do you think dreams mean to a person?

Luo Zheng: for me, dreams are all the meaning of life.

Without dreams, it is only a careless life. Without dreams, life is dull and colorless.

Everyone has his own gleaming place.

Like a flower, from seed to growth, it must bloom, and if it does not bloom, it will wither.

If you have a deadline for your dream, how long do you think it is? Luo Zheng: I don't think there is a deadline for a dream. It can start at any time. It's never too late to start.

And the happiest time is not a time when dreams come true, but on the road of chasing.

A person who has never been formally trained in class has created a unique and new architectural style. Tadao Ando, the most active and influential architect of the world today, once said, "a person's real happiness is not staying in the light."

Instead, look at the light from a distance and rush towards it, and feel the real meaning of life in the time of desperately trying to forget me.

Now that you have introduced the Ma Lan Fashion College Shenzhen fashion design training center, and have organized the competition, will the future be able to become a designer incubator?

Luo Zheng: I just want to help others realize their dreams while realizing their dreams.

As a matter of fact, we also left a piece of grass in Luo Yi Garden to make outstanding young people.

Show your clothes.

We will also regularly tell customers feedback to these designers, hoping to bring more help to their design.

Maran Gene is also a Italy with a long history.

The university has 80 years of teaching history, many big names.

They are all their alumni.

Their teaching ideas are also advanced, focusing on practical exercises and encouraging people's creativity.

Can you say a word for this competition?

Luo Zheng: I hope this competition can brighten people's dreams and let those dream fires grow and thrive.

We hope to find some talented young men by the competition, not care about the money, give him education, let him strengthen the dream and spirit of this design.

When they are in a confused and confused way, they get a word of encouragement, a little subsidy, and hope that more people will pay attention to them and help them.