Tod', S CEO Said: The Traditional Fashion Business Model Is In Urgent Need Of Pformation.
Diego Della Valle admits luxury brands
Latest fashion
The system will surely emerge in the next few years, and Tod's group will complete the pformation at the end of this year.
He stressed: "I believe that we can not consider only one quarter of the past. The traditional business model of the whole fashion is out of date, and substantial changes are taking place at the moment."
Tod's group's brand luxury brand Tod's was announced at the beginning of this month.
Dress designer
After Alessandra Facchinetti ends cooperation, pass Tod's
Men's wear
Creative director Andrea Incontri will also serve as the brand.
Women's wear
Creative director, there is analysis, which means that the brand is shrinking the size of garments.
Tod's
The clothing business is very difficult and does not rule out the possibility of closure. The company will focus on the field of luxury leather products.
Diego Della Valle said that it is conducting a comprehensive inspection and Reflection on the business mode of Tod's brand. It will release its latest design and increase frequency on the basis of monthly digital media, and update the store products to the global stores.
extravagant
Down Jackets
Remo Ruffini, chairman and chief executive of brand Moncler, agrees. "This world is not the world before," he told reporters after the speech. "In fashion industry, you should not only be quick, but also learn to communicate."
Remo Ruffini emphasizes that brands need new ideas to stimulate consumers' interest and desire to buy, and the renewal cycle should be every month instead of every season.
This week, luxury goods giant LVMH first worked with fast fashion.
Luxury goods
Brand KENZO has become the latest cooperation series of H&M this year. Analysts pointed out that facing the new changes in fashion retailing in recent years, it may hint that the direction of development of the former is making some changes.
At the beginning of last month, Emilio Macellari, chief financial officer of Tod's group, emphasized development.
Ready-made clothes
The cost of business is high, and the cost of designers is rising.
clothing
Manufacturing costs and
Fashion Show
The cost is particularly high.
If the garment business is not actively stimulated by the company's profit after 5 to 6 quarters, the company will abandon the plan and close the garment business.
It owns Tod 's, Hogan, Fay and Roger vivier.
Tod 's
The total revenue of the group rose 7.4% to 1 billion 30 million euros last year, but sales in mainland China were unchanged from the 2014 fiscal year, maintaining a 220 million euro income level.
Group investors Cinzia Oglio pointed out that the group has begun to see that the Chinese market is improving, but the market in Hongkong has not yet been improved, and its performance is still not optimistic.
Some analysts say that Tod 's group should pay attention to the market of local consumers instead of tourists. Even those tourist cities such as Milan, London and Paris, because they can maintain a long-term and stable relationship with local consumers, is conducive to the long-term development of the brand.
According to the first quarter results released by Tod s group, the group's total revenue is 249 million euros, which is 3.1% lower than the current exchange rate.
Sales of all product categories declined, with the largest category falling into leather products and accessories. Sales fell by 11.1% to 32 million 900 thousand euros; footwear sales fell 2% to 200 million euros; income from garments was recorded at 16 million euros, with zero growth and stagnation.
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