China Gets Second-Hand Gas Idle Goods Trading Platform For 30 Million Financing

Today, the idle goods trading platform "old love" announced that it received an angel's round of financing from 30 million yuan of music and investment.

Guo Peng, the founder of the old love, told reporters that the financing will focus on the iteration and development of the main user products, and the next main task will be brand promotion.

Old love officially released iOS and Android versions in April 2016. It is a full category of clothing, 3C, luxury goods and household products.

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From the perspective of APP, there is not much difference from other comprehensive second-hand trading platforms, but on the development strategy, old love has its own characteristics.

First, because the old love team comes from women.

The pawn industry and the current high frequency trading in secondary market are 3C and luxury goods, so the old love is also cut from these two products.

The difference with the leisure fish is that the old love 3C, luxury goods and luxury goods deal with other vertical second-hand platforms.

In short, these vertical second-hand platforms can buy goods from old love.

The paction on the old love platform is not only 2C, but also 2B.

But Guo Peng said that the current focus is 2C.

Secondly, the old love emphasizes the role of social attributes in products, and tries to create a post bar + micro-blog + + e business mode.

To put it simply, we will create some areas of opinion on this platform, allowing comments and insights from these areas to affect buyers and sellers on the platform, thereby increasing the number and stickiness of the platform.

For any second-hand trading platform, the core is platform trading volume and paction efficiency, but the current paction efficiency is generally low. According to Guo Peng, the trading rate is only at 0.X points. Therefore, the main criterion for measuring second hand trading platform is the popularity and activity of this platform.

At present, the old love has been online for one month. Under the condition of no promotion, the number of registered users has reached 30.

Next, we will use the way of pushing ground to carry out large-scale brand promotion.

As for the trust problems and payment problems of second-hand trading platform, the old love will encourage users to use various authentication methods to encourage enterprises to register their mailboxes. However, according to the 36 krypton test, products can be released without certification.

At the same time, old love has access to Alipay, WeChat payment, Apple Pay and so on. In the future, it will also consider opening up with sesame credit.

In terms of logistics, it is the users themselves.

At present, the old love team has more than 30 people, the main departments are the 3C and the luxury department, and the luxury department has its own identification center. It will also find third parties to help identify.

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When users trade, they need to be sent to the platform first. After the platform is identified, they will be distributed to buyers.

36 before the krypton reported, the vertical second-hand luxury electronic business platform took the big name, edding cat and so on.

Guo Peng believes that the simultaneous development of multiple categories can avoid the defects of vertical subdivision user base and low activity.

Over the past few days, the second-hand goods trading platform has been continuously voicing. In May 30, 2016, the mobile phone digital recovery platform "recycling treasure" announced that it received nearly one hundred million yuan of A round of financing.

Immediately after that, the 58 second trading platform of the second-hand goods trading platform under the city's "turn around" also held a press conference to elaborate on its next strategy.

For a time, let us feel that whether the second-hand electricity supplier has entered the draught? Indeed, behind Taobao's idle fish, the 58 turn behind, HUAWEI's strategic cooperation recovery treasure, music as investment in old love, as if giants have entered the industry layout.

However, no matter from the scale of paction or the level of market education, for example, the 3C products with the largest scale of pactions are less than 1%, these data indicate that our secondary market is far from mature.