The Era Of Real 100 Billion Market Live + Has Arrived.

Every new opportunity brings out a group of millionaires.

When others don't understand, you know what you are doing.

When others do not understand, you understand what you are doing.

When others understand, you are rich.

When others understand, you have succeeded!

The arrival of any opportunity will go through four stages: "invisible", "despised", "do not understand" and "too late".

Live broadcast + big era has come quietly. What are you paying attention to?

This is a theme sharing of live broadcast CEO live under the pulse of the live broadcast.

To be fair, this is a piece of vision that is bigger than dry goods. It is full of control of chicken blood to the industry. A real "Canaan with honey and milk".

Of course, this also provides a good perspective, that is, how the live startups can see and understand the market, because it is a live speech, for the sake of easy reading, tiger sniffing has been partially deleted.

In fact, the theme of my sharing is "

The big era "live broadcast" has become a very hot trend. No doubt about this, but how big is the live broadcast? How broad is the boundary of the entire live broadcast area? Will there be some subversive changes in the whole live broadcast field? At present, people's views are still inconsistent. There are many opinions on it. I personally think that the live broadcast area is very promising. I think that many of the past forms, including many vertical areas, may be far beyond the imagination of many people.

The era of live +

Why is "live +"? First, the "+" of "live +" is relative to the live broadcast of the PC era.

A lot of people make it easy to mix a lot of concepts, such as fighting fish, dragon balls, YY, and enantio, and the live broadcast of the circle, and a live broadcast of micro-blog. All these can be called live live, but where are the differences between them? What are the people, their operating modes, their space, their pain points and difficulties? Many people don't know this very much at present.

Because we are the first line entrepreneurs, this feeling is still deeper. For example, the huge difference between live broadcast + Mobile live broadcast and PC live broadcast, I think there are at least three differences.

In the first sense, people who use live broadcast live and people who play PC live in a certain sense, their differences are still relatively large, and they are not completely coincided with a group of people.

Second the entire application scenario, including content, PC live broadcast and mobile live broadcast has changed dramatically. The whole live broadcast scene may be expanded thousands or even thousands of times more than PC live broadcast, which will bring enormous influence and difference in every aspect.

The third important PC live broadcast modes are mostly show mode and game mode. Other modes have not been particularly successful.

But in the era of mobile broadcasting, this may change dramatically. In the era of mobile broadcasting, the overall mode, whether it is the mode of content, or

Or operation mode, there will be tremendous changes, which is what we understand live +. There is a huge change in the difference between mobile live broadcast and PC live broadcast.

Live broadcast + pan Entertainment

As a matter of fact, the most important crowd in the live broadcast field is two kinds of people, one is the live broadcaster, the other is the anchor.

Another group is the audience, and also the live seeding people.

Who is broadcasting live? That is to say, who is the content provider of live broadcast? This is actually a huge change.

This is Wang Kai. In fact, more and more big stars are broadcasting live now. Especially now, the live broadcast of micro-blog has opened up. Many stars have been broadcasting live. The star broadcast live this thing. In essence, when the stars broadcast live, they are performing a reality show. Of course, it is unlikely that the stars will live in the long run, because his time is very precious, but in a sense, the star broadcast can bring the whole society's attention and upsurge. This is very important.

The second very important thing is that a crowd is the net red group. The concept of real Internet access has now been generalized.

At first, there are a lot of net red from the blog era. Then, in the era of micro-blog, it has entered a word + picture era. In micro-blog, there are also big V like Wang Sicong, and there are also big V like Pan Shiyi. There are also some red nets like Zhang Dayi and peppers. What we call net red may be the net red of the whole micro-blog system. But now there is a new situation. When the live broadcast is over, the live broadcast is the most suitable field for net red production.

Third groups of people actually live in real times. Many ordinary people will also broadcast live, because many ordinary people are very convenient, everyone can share with you the joys and sorrows of their lives.

Star + net red + ordinary people, so many people are broadcasting live, it will soon form a social upsurge.

More than just movies, including the big screen reality show, many TV reality shows also have screenwriters.

The combination of mobile phone live and reality show may be very extensive and deep. Now some companies that are doing content are also studying how to combine reality TV with live broadcast. In this respect, our team will put great effort into it. On the one hand, we have a cooperation with many large scale reality show production companies in China. Besides, we will also do some high-quality content, and use PGC to drive the UGC fever.

What can live broadcast live?

Clothes, food, shelter and travel can be broadcast live. This is also an attempt.

More than just clothes, food, shelter, travel, fitness, sports, travel, shopping, entertainment, and so on, many of them can be combined with live broadcast.

At present, many live platforms are doing some experiments. In this regard, we all have a consensus. If we can achieve a perfect combination, on the one hand, we can have some participation that can solve the needs of daily life, and can combine with live broadcast. On the other hand, we can add some different experiences through the way of live broadcast. It is sure that such a 1+1>2 scenario is liked by all people, not only the users, but also the live broadcast platform, as well as businesses, and the electronic business platform. In fact, we are all in a very environment like this situation.

How can we combine live broadcast with Pan life?

In fact, its combination can be divided into several levels. Maybe live broadcast is a way of advertising and propaganda, whether it is mogujie.com or Taobao, in a sense, there is a demand in this respect.

But mobile live broadcasting should be a big era. This is a very imaginative era. There will be deeper cooperation. There will be some deeper and wider scenes that can be molded, and these scenes are very popular with everyone, and these scenes and patterns may open up many great opportunities in the vertical field.