The Application Of The Blue Fashion Listing Is Approved And Publicly Pferred.

In recent years,

With the rapid growth of society and economy, clothing, as one of the core of the fashion industry, has rich cultural and artistic connotation, and is extremely inclusive. It is gradually becoming an industry network which covers a very wide range. Many new trends have emerged in the industrial development, and the development space of industries and enterprises has been further opened.

Taking Chinese women's clothing as an example, the pformation of women's consumption concept and the rapid development of the Internet have spawned the innovation of her "economic" business model, and the development of pink fashion is the epitome of this business model development.

2006 was born in Shenzhen, Shenzhen.

Wardrobe fashion Limited by Share Ltd has just gone through ten years. In June 8th, at the launching ceremony of the 10th anniversary activity of pink fashion, it announced publicly its news on the success of the third board.

The high-end high-end women's clothing in the new three board listing, breaking the literature and art is only a small minority of the style of cognition, proved that in fact, the capital can also "pet" literary cavity.

According to the announcement, the application of the blue fashion (Stock Code: 837468) was approved and pferred publicly in May 18th. Its operating income in 2013, 2014 and 2015 was 74 million 774 thousand and 100 yuan, 80 million 703 thousand and 200 yuan and 109 million 345 thousand and 400 yuan respectively, and the growth trend was good.

From making art to making clothes

Since the early days of its founding, it has profound artistic and cultural genes, which is inextricably linked to the unique experience of Li Feiyue, a founder of music teachers and a new fashion designer.

In the ten year, he was taught in the music and dance department of Hunan Changsha normal college, and was a part time host of Hunan radio and TV station. Li Feiyue was deeply influenced by art.

During his stay as a host, Li Feiyue began to contact and love the fashion industry. He was an older traveler who studied fashion design at the age of 29. However, from the beginning of agent fashion sales, Li Feiyue gradually accumulated experience. When he was 36 years old, he formally came to Shenzhen to start his own business. After 7 years of bumping, he launched the 3 fashion brands of powder blue, blue wardrobe and BBLLUUEE, which deeply impressed his artistic experience.

Li Feiyue revealed that in the first few years, pink and fashion are all working hard, but in recent years, with the improvement of the economy, the fashion industry has developed.

The demand is no longer confined to the aspect of shelter, especially some fashionable women put forward higher requirements for life aesthetics, and pink fashion is also seeking change.

In 2012, pink fashion set up a staff Art Troupe. In 2013, it started a fashion musical. In 2014, the fashion scene musicals will be introduced again during the Shenzhen trade fair.

At the same time, Pink Fashion 1500 square meters "Lifisee art space" is also in 2014, the 8 moon phase Shenzhen century Hui shopping center.

In the art space of Lifisee, he carries out all kinds of cultural and artistic activities every weekend.

The brand provides art exhibitions, artistic experience, art education, art salon and fashion PARTY to consumers, so as to spread the art of life, and try to find the way of entering the consumer through fashion musicals or art crossover and pink fashion.

In addition, in order to have more in-depth links with the consumption level, Pink Fashion chose to increase the brand through cross-border cooperation. Li Feiyue said: "for an innovative enterprise, the traditional sales channel has not adapted to the needs of the times, and needs to re establish the mode of communication with customers".

Unlike Dior and other famous brands, the way to cooperate with independent artists is mainly based on industrial chain reconstruction and business mode innovation.

For example, with the famous fashion new media "fashion Linfeng" to excavate the economic value of the community together, mobilize the community economy from the cultural and artistic fields, establish a three-dimensional fashion culture and art community; link the terminal to promote the sales marketing action; the pink fashion BBLLUUEE series brand crossover marketing of the output terminals through the segmental "concerts in the boutique, classrooms, women's relaxation adjustment and artistic paternity activities", and communicate with consumers to generate new profit points.

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Talent and innovation remain problems

According to the statistics of National Bureau of statistics, on the growth trend of consumption, in 2013, the growth rate of women's clothing at medium and low end was 20.62% and 17.43% respectively, and the consumption of advanced women's clothing increased by 28.48%, and the development trend was good.

This requires enterprises to enhance brand value-added and brand upgrading.

As a high-end women's designer brand, product R & D is the soul, but after a long period of establishment, pink fashion has great dependence on Li Feiyue's personal influence and business performance. Strengthening the fashion pformation of Oriental culture and expanding brand influence, introducing R & D talents to enhance R & D design ability is a difficult point for the blue economy to be solved urgently.

For this reason, pink fashion has established a human resource training system. Through the new way of old belt, we train talents in the special projects such as quarterly R & D design, fashion musicals, international fashion week, deep excavation and fashion pformation of eastern and Western cultures, and train team creativity. At the same time, we introduce fashion designers with strong international innovation and creativity.

As a large number of domestic and fully competitive industries, women's clothing is facing the impact of foreign brands in recent years.

With the international brands CHANEL, LOUISVUITTON, DIOR, BURBERRY and other progressive marches, UNIQLO, ZARA, H&M and other fast fashion brands have been set up in the domestic sales terminals, and the fierce competition in the women's wear industry has intensified.

The influence of "fast fashion" consumption concept has made the fashion trend of women's clothing industry changing faster and faster. This requires women's clothing enterprises not only to have strong design and research and development capabilities, but also to quickly enhance their ability to grasp the trend of fashion.

Therefore, pink fashion needs to invest a lot of energy in improving fashion sensitivity and quick iteration ability.

For example, by opening and copying the more distinctive Lifisee art space of the brand, using the differentiated customer experience of three-dimensional experiential marketing terminal and life art concept store, we can establish emotional connection with consumers. At the same time, we can give full play to the three-dimensional experience and interactive platform of Lifisee art space mode, and timely excavate and respond to the demand of end-user fashion fashion trend of terminal high net worth customers.

The company should also gradually strengthen the market information capture ability, consumer behavior analysis and prediction ability, fashion color grasp and fashion trend analysis ability, and quickly adjust product mix according to the fashion trend of high-end women's clothing to meet the fast changing market demand.