CK Visual Merchandising Manager Asami: Marketing With Visual Stunt

This is our interview.

Visual merchandising manager.

Her name is Asami.

Asami contact display is a coincidence.

During the internship, she only did sales in Baleno. She said, "because I have to do everything in Baleno practice, and I do the display, they feel very innovative and interesting, so let me do a store display."

The reporter could not help joking: "so you are talented, and then you are there."

On the way farther and farther away, right? Since then, have been doing display? "

Asami: "internship is 1999-2000 years. In 2001, it began to enter the company to display until now."

In this way, Asami officially entered the exhibition gate and went all the way to the present for 15 years.

The reporter asked her, "you learned from computers to become"

What is the greatest feeling for visual merchandising managers who are totally out of tune with the two kinds of life?

Asami: "in fact, work and profession are not necessarily linked, and I also like this job very much, so for work, it is necessary to love a line, so that we can do better and better."

Reporter: so, do you think it is difficult to enter the exhibition industry?

Asami: "it is not very difficult to display the industry, so long as we are not afraid of hard work, we will do more exercises."

In fact, Asami is not a graduation in the CK work, later we learned that, Asami is because of the headhunter, only entered the CK, although the reporter does not gossip, but after all, I can not help asking Asami, there is no little story, the result is really a small story.

In 2009, Asami went to a Italy registration

But because everything has to be managed, it becomes very hard.

At that time, CK's offer had already been in Asami's hands, but she just started to plan to start her own business, but unexpectedly, she found that the advertising industry was more tired and did not develop optimistically.

Reporter: "have you ever wondered why you chose this career?"

Asami: "during the internship period

Shop as a shop display to help display work, so that more and more love, before the display is a relatively new industry, covering a wide range, fashion and no lack of connotations, so happy.

Reporter: "fashion is not lacking in connotations. It seems that your display is like this."

Asami: "yes."

Reporter: "I think powder is also very curious, like CK, a big brand company.

How does it work?

Asami: "CK's division is mainly divided into brand display, retail display and Chen Chen.

Brand display is mainly responsible for making VM Guideline display windows per season.

And communicate with CK Asia Pacific VM, and formulate the direction and trend of VM in China.

Direct display is mainly responsible for the new store display of CK self operated City, and the production of every season poster window, according to Guideline's daily display and maintenance and VM matters coordination. Guideline

The exhibition is mainly responsible for the exhibition.

Support for new store opening, support for every season poster window display, and VM matters.

Reporter: "for your current job, the most satisfying place, please list a few?"

Asami: "for us.

For example, the display process is very clear, and each module can cooperate with each other, so the image of the shop is very uniform.

Secondly, our team is also very young and fashionable. They are good at both design and execution, and the working atmosphere is very harmonious.

Reporter: How did you follow up the display after the display was finished?

Asami: "we generally do VM Guideline will have three modules (brand, franchise and join) small partners to participate in, we will put all the needs on the table clearly, and then adjust the wall one by one according to the needs, so as to meet the needs of the whole brand direction and retail stores."

Reporter: "you need to spend your time on display."

Inspiration, how do you normally collect and accumulate design inspiration? "

Asami: "as the saying goes, reading tens of thousands of books is better than walking miles. I like shopping very much. I often fly to cities and shops in various countries to see window shopping. At the same time, each time I consume, I can experience different countries' different brands' culture, different categories of merchandise display and display, and even more different scenery, different buildings, different nature, so that there will be more creativity and inspiration."

We all feel that "

"This name sounds very high, and it is very bright, but the bitter and tired inside is estimated to be only known by people in this industry, and there are not many people who really understand this industry, so there are few people who can understand that the industry is not easy.

The reporter asked Asami's opinion that "visual merchandising" is a very bright name, and it is actually very hard.

Usually, from the display design, production to implementation, installation, there is no need to personally experience.

The reporter could not help saying, "do you have any stories about these years to share with us? Is there any experience that has made you most memorable?"

According to Asami, the most memorable experience in her experience is 2004 years ago.

The flagship store of Nanjing Road, designed and made, is a collection of all the leisure activities of Baleno.

A comprehensive store.

It was not easy to create something with a gimmick to attract eyeballs in those days.

At that time, the brand partition design of the store, the planning of the public area, the promotion and design of the flat, and the display and display of the brand were almost handled by the display and Planning Department of Asami.

There are more than one problem in every layer.

Especially the facade, we hope that not only the shiny windows and logo, but also a brand culture.

"We have to thank our big boss for not having taken us abroad for a long time, but also giving us plenty of space and opportunities to try, so that we can have more creativity and inspiration in this project."

With a smile.

Reporter: "then what is the final result of this project?"

Asami said with a smile: we finally designed a whale clock on the fa ade of the whole building. Every time the clock struck, a big whale representing the Baleno brand swayed along with the music.

This has become one of the highlights of the entire Nanjing road pedestrian street. Tourists from all over the country and even the world will come to take photos.

This is my most memorable story and the most proud experience.

"Wei"

Reporter: "according to your current work experience, please give Mr. Chen some of your most important suggestions?"

Asami: "details, details, details, three important things."

When I wrote this to remind the Republic of Asami when I first contacted her, I was prepared to send her a copy of the interview draft. When she finished filling out the interview draft, she replied, "OK, I'll try hard. The photo taken by the Libra is a bit tangled."

At this time, the Republic finally could not help making a joke: "luckily you are not a virgin."

But at the moment, the president is very clear that the characteristics of people will be reflected in the details. From the photo chosen by Asami, we can see that she is extraordinary, and pays attention to details and details.

One of the reasons why you can make a contribution to visual merchandising?

Reporter: "as you said, the exhibition is in China's emerging industry, so how do you view the future development and vision of China's display industry?"

Asami: "although in recent years,

Platform thriving, for entities

It also has some impact, which will inevitably affect the development of our display industry. But the vision of China's big market is still much better than that of other countries. For example, Shanghai Disneyland will officially open next month, and Vitoria will come to China to open underwear flagship store next month. All these need the cooperation of the exhibition industry. I believe that as long as there is retail space, the development of the exhibition industry is both very promising.

Reporter: "how did you become associated with the Republic of display?"

Asami: "our team took part in Bell class's eight class last year. It's a great honor to get to know the big family of displaying the Republic."

Reporter: "today's interview is also almost the same, asking you the last very important question, what makes you insist on doing display for 15 years?"

Asami thought for a long time, and then returned to the Republican King's remark: "I have a love exhibition and perseverance perseverance!"

Reporter: "well, thank you for your interview. I enjoyed talking with you."

Asami: "thank you for your interview. I hope I can make progress with the exhibition Republic" (naughty.Jpg).

The interview of CK visual merchandising manager has ended. She has stepped into the display from the computer, and has been sticking to it for 15 years.

She has a show of love and perseverance.

It might be the first 15 years for her.

Some people may say that this is due to her talent for display.

However, the Republican leader thought that -

Talent is not the most important thing. It enables you to lead others in a small step, but it also makes you hesitate to retreat. Only by persisting, can you go all the way forward.

So, come on!