Raf Simons8 Officially Became Brand New Creative Director

Citing Fashionista news from the US media, there are Calvin Klein

Internal executives revealed that the only candidate for the position of brand creative director was Raf Simons, who left Dior in October last year. In view of the fact that Raf Simons has signed a competition agreement with Dior parent group LVMH, Calvin Klein can not publish this decision for the time being, but the agreement will expire at the end of July. Calvin Klein may announce the latest news of the brand new creative director in August.

In an interview with foreign media on Wednesday, brand founder Calvin Klein said that the successor of Calvin Klein's new creative director has been confirmed and the relevant contracts have been signed, but for some reason, the company has not announced it yet.

Calvin Klein himself made further remarks that Raf Simons will become a brand creative director's rumor, and informed sources revealed that the annual salary of Raf Simons was roughly $20 million.

Calvin Klein company has always been not good at hiding the news. Earlier, the news that the brand hired Kendall Jenner as spokesperson was also leaked earlier.

The departure of Francisco Costa, the creative director, is also full of hints. The Calvin Klein parent company PVH group announced earlier that in order to cater for the group's global strategic plan, all the branches of the unified Calvin Klein brand will be handed over to a design team to complete the design of the brand, which has long hinted that Francisco Costa and

The departure of creative director Italo Zucchelli will leave room for them to leave, and Raf Simons will take charge of the Calvin Klein design department.

A person familiar with the matter, who does not want to be named, stressed that the accession of Raf Simons will help to improve the brand image of Calvin Klein and help the development of the company's business. European fashion brands are constantly changing their creative directors, but no brand has made innovations. At the same time, Calvin Klein has made new moves to merge the branch lines with a creative director, which is of great significance for reform and is likely to succeed.

Susan Sokol, the founder of consulting firm, points out that the addition of Raf Simons can revitalize Calvin Klein. Now the PVH group has enough capital to invest in the brand's business. If PVH announces long term employment of Raf Simons, Calvin will definitely play a beautiful turnaround.

In the first quarter of this year, total sales of Calvin Klein rose 13% to 739 million dollars, wholesale business surged 20%, sales in North America rose 14% to 386 million dollars, and sales in Europe also increased by double-digit.

PVH Group Chairman and CEO Emanuel Chirico emphasized the surprising sales growth of Calvin Klein brand in Asia and Europe, which led the group to believe that the brand has the potential of sustained growth.

According to the group's latest quarter's performance, Christian Buss, a Credit Suisse analyst, said the strong sales performance of the group confirmed the view of Credit Suisse. Calvin Klein is showing a good momentum of development, and it is expected that the sales and profits of the brand will continue to rise in the future.

Last year, Calvin Klein sales revenue was about $2 billion 900 million. Earlier, Emanuel Chirico said it would build Calvin Klein to become a brand with annual sales income of $10 billion.

However, he did not disclose the timetable for the implementation. Since this year, the stock price of its parent company PVH group has risen by more than 26%.