US Internet Children'S Wear Brand Has Won $8 Million In A Round Of Financing.

US internet

The newly established brand Primary was awarded $8 million by the A round of financing. The current leader was the U.S. Venture Partners of the US private equity fund (the company also invested Trunk Club and Hotel Tonight). Other investors include Grace Beauty, Partners, and so on.

Primary 2015 by the United States

The two veteran Diapers.com websites, Christina Carbonell and Galyn Bernard (below), have been co founded, and two have worked for four years in Quidsi, the parent company of Diapers.com (now affiliated to the business giant Amazon).

CEO Bernard introduced that their idea is to enable consumers to buy children's clothes conveniently, like buying urine.

Focus on quality and get rid of difficult choices.

Primary sells online colorful and cotton basic children's clothing (including tight pants, T-shirts and sportswear). There are no signs, slogans and other decorations on clothing, emphasizing fabric and color texture.

The two founders think that Primary is like a child's Coloured wardrobe.

The brand pays attention to the rate of repeat purchase, and parents can choose the same size for their children.

Prepare for the long time at any time.

The price of clothing is between us $6 and US $~24.

Bernard introduction, their ideas are very different from those of other children's clothing brands. Most brands pay more attention to styles and trends.

But nowadays parents are busy with their work, and their children's clothing styles are simple.

Since the inception of the company, quarterly sales have doubled.

Carbonell introduces that the market value of children's clothing in the United States is 300 billion, but for decades it lacks innovation and is highly dispersed.

When the company was founded for a year, consumer feedback proved that their ideas were practical.

Now the company is developing towards scale.

Post financing plan

The current round of financing will be used to recruit troops. Besides the founders, the team includes the designer Patrick Robinson, who joined the company at the end of 2015, now owns his own product line Paskho and has business cooperation with the Gap, Giorgio Armani and Anne Klein.

In addition, Primary will focus on marketing and productivity enhancement.

At present, the main advertising platform of the brand is Instagram, Facebook and other social networking sites.

The founder believes that the company will be profitable in the near future.

Bernard believes that the advantage of online sales is that it can save costs and focus on the product itself, and the price of goods is more advantageous.

She has confidence in making the brand $one billion.