Fabric Is The Best Way To Wear Clothes One Step At A Time.

Chinese fabric manufacturer

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In the major professional markets, in addition to a wide variety of fabrics and enthusiastic business owners, the most common ones are beautifully displayed clothing displays in the display window, putting new fabrics into sample clothes and wearing them on "models" to let customers know the effect of fabric Readymade Garments.

Although this marketing method is time-consuming and laborious, it has become the way of many textile merchants.

On the road of positive pformation and upgrading of China Textile City, the traditional stores, which mainly rely on fabric management, are also actively introducing "soft equipment" and actively practicing the idea of "making fabrics one step into garments", breaking the tedious procedure of "fabric proofing - plate making - ready to wear" under the traditional mode.

It is understood that similar

The simulation software is easy to operate, so as long as it uploads its own flower pattern in the flower type library in advance, and then gently on the operation interface, a sample can be viewed online, and it can be changed again. At the same time, it can also carry out palm flower design, whether it is knitted, jacquard, lattice or plain weave, twill, satin, instant garment experience, and saves long line proofing and viewing time.

With regard to the acceptance of this kind of simulation software for virtual fabrics, the front-line operators of Textile City have also expressed their views.

Come closer to high technology and build up a brand

Xie Wenwen, a sales manager, is arranging the latest batch of down jacket samples in Shaoxing's market.

"The company has been developing in the textile city for 5 years, and is also aware of the importance of sample clothing in the operation of the retail market."

Xie Wenwen said, "light textile city is the gathering place of all kinds of fabrics, and the choice is large. If there is no direct clothing driving, customers can easily pick holes."

Xie Wenwen said frankly that the production of new fabric samples occupied a large part of the operation cost in the early days of the company's development.

"In particular, the investment in a down coat fabric is at least 1000."

The company's down jacket fabrics are generally anti season sales. Now it is the selling season. In order to solve the cost problem at the source, the company set up a technical team specially for the development and popularization of the virtual fitting software.

According to Wang Xiang, director of the Ministry of technology, in view of the disadvantages of other fabric garment simulation software, which is "invisible", the company focuses on the vertical feeling of analog clothing.

"Prior to using third party software to simulate clothing ready to be introduced to customers, their feedback was not very satisfactory, and they could not be assured of one hundred percent pairs of fabrics.

On this basis, we are determined to independently develop a garment simulation software.

According to the introduction, according to the software developed by the company, we can distinguish different styles, fabrics and colors of clothing. According to the fabric's scalability, shearing resistance, bending resistance, and various draping states that the fabric will appear after human contact, we can show the three-dimensional effect of the dress realistically.

"This simulation can more clearly reflect the texture and texture effects of various fabrics, and is now in the trial stage, and we are looking forward to the development value it embodies."

Indeed, vigorously promoting China Textile City's "three pioneering" decision-making and deployment, comprehensively deepening the work of market development, and accelerating the development process of internationalization, fashion and intelligence of China Textile City must be experienced in the pformation and upgrading of light textile city.

In addition to continuously improving the brand strength of the enterprises, the scientific research fabric enterprises similar to Kou Yi textile also make efforts in the development of the upstream and downstream industries of the integrated industry and the upgrading of the textile city.

Foster strengths and circumvent weaknesses

At present, it is a common understanding of Keqiao textile enterprises to excavate the potential of the enterprises through cloth garment simulation software.

In the development process of Textile City, it has long been the operation mode of order arrival and processing. This traditional management mode has hindered the management and development of the enterprise itself.

Shaoxing Yi Textile Co., Ltd. has found out a set of unique experience in the 6 years of its development in textile city.

Easy to do in Shaoxing

Sun Ying, director of sales at all kinds of spring and summer fashion ladies, told reporters that several years ago, the company began to use fabric ready-made simulation software. "Fabric garment simulation software is mainly aimed at old customers, and they are relatively familiar with the fabric quality of the company. As long as I operate simply on my cell phone, I will immediately show a garment made of this fabric, and they will place orders according to the effect.

However, for the first time customers, we will still be ready to make clothes, give them intuitive feeling.

Sun Ying took out some of the fabrics that the company was pushing, and saw that each of the fabric samples was accompanied by a picture of a ready-made garment. "This is our unique selling skill. The market can not meet the needs of every fabric to be ready-made. This method has won a lot of praise from customers."

Sun Ying holds a neutral view on the idea that "cloth clothing simulation software completely replace the sample clothing setup".

"There is no need to place too much attention on whether or not to replace it. The ultimate goal of everyone is to enhance the ability to serve customers.

Simulation software can really save costs to a large extent, but with the industry shuffling, only by constantly innovating fabric technology and marketing tools can we get out of a "unconventional" development path.

The best is for oneself.

Entering the Eastern market, the decoration style of Shaoxing Ma Ma Li Bailong textile market immediately attracted the attention of reporters.

Holiday lights, medieval oil paintings, clothes on the wall, and exquisite ornaments that come in from time to time can make people feel the heart of the store owner.

"The company is mainly casual pants fabrics, Mediterranean style leisure environment is easy to arouse consumers' desire to buy."

General manager Lu Lihua introduced.

There are many specialized markets and rich fabrics in textile city. It is very easy to appear homogenization of products.

In addition to working hard on decorating style, Lu Danhong, director of sales, told reporters that retail sales are also trying to promote the simulation of fabric garments to customers.

As a sample company, which is not expensive to manufacture, what kind of consideration is it involved in this field?

This is the most important reason why we choose simulation software. "

According to introducing, when the new product is launched, the simulation software will greatly enrich the collocation index of fabrics according to the different scenes of the sample coat trousers and different jackets.

Lu Danhong also emphasized that the privacy of several simulation software used by the company is excellent. "When we release new products, we can set it up for everyone to see, or we can only see it for ourselves, which in a certain extent has saved the company from worries that it has been plagiarized."

The core of customer based marketing strategy must be based on the relationship between enterprises and customers, instead of concentrating too much attention on channels or other links. In order to truly form credibility and trust in the process of satisfying customers' needs, products can maintain enterprises and customers in essence.

The focus of the use of cloth garment simulation software is different from that of the enterprise. In addition to pursuing economic efficiency and enhancing competitiveness, in the final analysis, it is the best for itself.

Changing thinking and strong industry

In the information age, people's concept of life and mode of production have changed, and the digital technology based on the network has also affected many fields.

Fabric and clothing, as an industry that can directly express the trend and spirit of the times, will spark new sparks on the basis of close integration with mobile networks.

The gradual pformation of spinning City includes the innovation and inclusiveness of the textile city people keeping pace with the times. Let the textile industry be the base of Keqiao's traditional career establishment, expanding the development path of the industry for the first time in the trend of the times.

If your idea of spinning City business model is still sticking to the founder's market, then you are wrong.

Arduous struggle and inheriting tradition are the same spirit on the way of spinning the city people. At the same time, they are constantly updating their business philosophy and way of thinking, and stride forward along with the development rhythm of spinning City.

This sharp change is also reflected in the data. In the first quarter of this year, the turnover of light textile city reached 29 billion 764 million 950 thousand yuan, an increase of 7.14% over the same period last year. This shows that the traditional textile industry in Keqiao has achieved great success in the pformation from scale expansion to upgrading quality and efficiency. Whether through technological innovation, management innovation, product innovation or production mode innovation, it is the embodiment of strong market development. In a process of imperceptible and steady progress, it promotes the development of textile city to the middle and high-end market, and promotes textile city people to realize the importance of keeping pace with the times.