Sportswear Will Be Popular In The Future, And Demand Will Be Strong.

According to media reports, and market information also shows that

And expensive sports clothes are popular, thanks in part to the Chinese government's promotion campaign before the 2022 Winter Olympics and the acquisition of the world iron man company by billionaire Wang Jianlin last year.

Industry experts here also briefed reporters.

The market began to recover in 2014, especially as the country has launched a number of industrial support policies. The dividend policy continues to show up. It is adding fuel and fire to the sporting goods industry that is still in the recovery stage. With the adjustment period in recent years, the new round of shuffling will aggravate the differentiation of the industry pattern, and the small and medium-sized brands lacking brand competitiveness and terminal control capability will gradually fade out of the market.

As for the obvious changes in the market, Sun Xun, a researcher at Beijing international brand consulting Co., Ltd., told reporters that traditional luxury goods had been in a stage of explosive growth in the past few years, and people bought extravagant products in order to show their status and pursue self satisfaction.

The main audience is the middle class with consumption power, while the audience of sports health market is from children to middle and old age, and has a very wide audience.

Reporters noted that the relevant data show that with the normal development of mass sports leisure fitness industry, the base of Chinese sports enthusiasts will go up quickly. According to the comprehensive physical fitness program of the State General Administration of sports, by the year 2020, 40% of the population will take an active part in all kinds of sports activities.

Assuming that China's population is 1 billion 500 million, the number of sports enthusiasts will reach 600 million.

The mass base of sports enthusiasts provides the foundation for the long-term demand of the experience consumption period, and the demand for sports goods industry will gain sustained long-term growth momentum and usher in a long cycle inflection point.

In the view of Sun Xun, with the requirement of people's quality of life, people are more willing to show their quality of life with health and fitness.

Therefore, the future sports outdoor matches with it.

Sports industry, sports venues and other surrounding industries will be coordinated.

Jointly build the eco industrial circle of the great sports industry chain.

This is also from recent years.

,

And so on, one after another, the new market segments have been put into force. The new product line has been further tested. Taking Anta as an example, it has been clearly demarcated as 100 million pairs of sneakers for sale in 2020, and its performance has risen to 100 billion in 2025, and it will be available in 5-10 years.

and

The two brands increased to 4-5 brands.

The industry believes that this also shows that consumers' professional demand for products is becoming more apparent. High-end brands and local leading brands are expected to exert their strength in their respective advantageous markets and share the growth bonus of the industry. At the same time, for the traditional projects such as basketball, soccer and outdoor, the advantage of the original leading enterprises is expected to be maintained because of the higher barriers to entry. Besides, for the market segments of children and women, the development potential of local brands is huge.

Market participants also introduced, including

Some of the famous local sports brands, including their high average price functional products, increased sales and input costs, and the gross profit margin in 2015 increased by 0.1-2.0 percentage points.

It is estimated that sustained brand investment will drive average price and sales volume.

At present, companies are increasing R & D expenditure, which is very important for shaping brand image.

And because the overall operating cost is well controlled, the profit margin is close to 15%-20%.