Textile And Garment Industry: " 13Th Five-Year " Put Forward New Positioning Development To Find New Kinetic Energy.

The development of society has entered a new era of new and old alternation, rise and decline and unprecedented decline. It seems that all enterprises fall down and stand up in a twinkling, continuous reshuffle and re aggregation of value are ruthlessly bankrupt, and enterprises change their traditional mode of operation.

Whether manufacturing or circulation, the industry must pform to networking, intellectualization, greening, flexibility and service.

"13th Five-Year" put forward new positioning

Judging from the various indicators in 2015, the textile industry has been developing slowly and steadily, and the industrial structure adjustment has continued to push forward. The contribution rate of the consumer goods industry, such as textiles and light industry, to industrial growth has reached more than 30%.

From the perspective of industrial attributes, textile and clothing is an industry that meets people's material needs.

It is also a cultural carrier to enrich people's spiritual life. The textile industry has the economic contribution to promoting economic growth and stimulating employment, and also has the cultural contribution to beautify life and promote culture.

From the perspective of industrial responsibility, the textile and garment industry first produces high-quality products, forms effective supply, and satisfies people's new expectations for a better life.

This determines that the textile and garment industry is an important livelihood industry and an industry that creates new advantages of internationalization. The requirements for the development of the industry can not be reduced, and the quality of the development of the industry can not be reduced.

From the perspective of industrial mission, the textile and garment industry should take development as an important mission to promote ecological civilization and social harmony.

This determines that in the process of building a moderately prosperous society in an all-round way, the direction of the green development and responsibility development of the textile and garment industry will not change. The purpose of serving the people's livelihood and improving people's livelihood will not change.

Therefore, the "textile industry 13th Five-Year development plan" put forward a new expression of industrial positioning:

"Textile industry is a traditional pillar industry in China, an important livelihood industry and an industry that creates new advantages of internationalization. It is a combination of technology and fashion, clothing consumption and industrial use. It plays an important role in beautifying people's life, promoting related industries, stimulating domestic demand growth, building ecological civilization, enhancing cultural self-confidence and promoting social harmony."

"Creating new advantages of internationalization, integration of technology and fashion, clothing consumption and industrial use simultaneously" is an inevitable requirement and inevitable process for China's textile industry to upgrade to high-end.

Development to find new kinetic energy

The "national development plan for 13th Five-Year" put forward that we should persist in demand leading and supply innovation, improve the quality and efficiency of supply, activate and release effective demand, form a highly efficient cycle of interaction between consumption and investment, demand upgrading and supply upgrading, and enhance the development of new kinetic energy.

In terms of market demand, personalized consumption needs to be met urgently, and the short board of rural and poor population needs to be filled urgently.

In the process of urbanization and new industrialization, one hundred million rural residents will be converted into urban residents during the "13th Five-Year" period. The consumption of clothing for urban residents in 2015 will be 1705 yuan / person, which is three times the gap of 574 yuan / person for rural residents. This will result in a 160 billion yuan increase in clothing consumption. In 2015, the per capita clothing consumption expenditure is 1164 yuan. According to the average annual growth rate of 6.5%, the improvement of people's living standard in 2020 will bring about an increase of 660 billion yuan in total clothing consumption.

At the level of industry development, the textile industry is facing two direct challenges. On the one hand, it comes from the change of market environment and the weakening of market demand. On the one hand, it comes from the "eight high" cost of production, such as paction costs, taxes, labor, land, funds, energy, logistics and exchange rate.

And the deeper challenge is: after many years of rapid development, China's textile industry has a "investment driven" and "export oriented" development model, which is dominated by comparative advantage and late development advantage. The textile industry must enter a new stage of market orientation, structural adjustment, innovation drive and green development, and need to find new kinetic energy for the development of the industry.

Focusing on the task of "three down, one down and one subsidy" put forward by the central economic work conference, the textile industry has become the focus of steady growth, structural adjustment, pformation and upgrading, reducing production and efficiency. The 2016~2018, a special action plan for improving consumer goods, has been drafted and put forward four basic principles of innovation driven, market oriented, classified guidance and coordinated development.

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Innovation and development should be the fundamental driving force for the pformation and upgrading of the textile industry. It can meet consumer demand, optimize the cost structure and promote sustainable development through technological innovation, cultural creativity, management innovation, business model innovation and supply chain collaborative innovation.

More specifically, cost control and quality management are the foundation, product design and business mode are the guarantee, consumption safety and environmental friendliness are responsibilities, consumption orientation and life style are the objectives.

Subversion of traditional wholesale mode

How to integrate resources effectively, innovate business models, link upstream and downstream, seize the consumption trend, lead the consumption trend, and realize pformation and upgrading, are particularly important and urgent for the professional market and industrial agglomeration.

Four trends should be emphasized: social development leads to changes in consumption patterns, technological development brings about changes in mode of production, changes in marketing methods brought about by the Internet era, and changes in the pace of development brought about by capital strength.

As a professional market for textile, clothing, which serves the society, economy and consumption, there should be a new trend in this trend: to integrate the consumption trend to guide the trend, to rely on technological innovation to lead innovation, to expand the marketing interface, to promote marketing, to pry capital and to have capital for development.

For the professional market, the essence of the competition between the traditional mode and the modern mode should not be a contest between "do more and sell more". It is not just a contest between "doing well and selling well". The successful modern professional market mode, while exploding consumption, should be set up according to the function of combining social welfare and industrial value to achieve value realization.

How to "borrow the potential"? By the "13th Five-Year" development plan, we put forward the idea of "mass entrepreneurship and innovation" into all sectors of the development, encourage all kinds of subjects to develop new technologies, new products, new formats and new models, and create a new engine of development. How to "create momentum"? As the extension of the textile industry chain, the professional market should respond to the industry's development needs and policy guidance, and build its core soft power.

In recent years, the fifth generation professional market, which integrates cluster procurement, commodity display, e-commerce and intelligent logistics, has begun to emerge. It is a comprehensive service platform based on the professional market. On the one hand, combining traditional business with electricity providers can help more wholesalers successfully start their business, lead merchants to successfully pform, and cultivate more Internet users, so that the industrial layout is more reasonable and the distribution of formats is more mature.

On the other hand, we should combine production innovation with service innovation to better optimize the production process of manufacturing industry, improve the business mode of manufacturing industry, meet the needs of individuation, reduce the cost level, and promote the pformation and upgrading of the traditional mode while increasing the number of jobs.

This "fifth generation professional market" mode of "Chi trade zone and Zhi trade network" has made the market main body upgrade from a single "developer and operator" mode to "merchant service provider and market partner". This is a fundamental pformation and upgrading, a overlap of traditional wholesale mode, and a beneficial practice in the process of professional market development and pformation.