"Fashion" In Keqiao Is The "Growth Pole" To Promote Keqiao'S Economic Development.

Gathered fashion There are thousands of professional buyers in the world, and the trend of professional media and style around the world is here. This is the fashion impression of Milan, Italy, as the fashion capital of the world.

Keqiao, with its rich fashion foundation, is also developing towards "fashion capital". Gaining competitive advantage in the field of fashion industry has become an important part of Keqiao's industry. Recently, the "Keqiao District fashion industry development plan" (2016-2020) passed the accreditation. " The 13th Five-year "During the period, Keqiao district adopted" all-round development "fashion. Design Four major fields, fashion manufacturing, fashion consumption and fashion service, have injected new impetus, new vigor and new atmosphere for fashion Keqiao.

In the future, "fashion" in Keqiao is not only an "impression", but also an industry, and a "growth pole" to promote Keqiao's economic development.

[fashion design goal: drive output value 50 billion yuan]

The price of a traditional flower pattern is 600 yuan, while the service fee of a four-dimensional jacquard new craft is 20 thousand yuan from the "color citron" produced by Keqiao creative building professional pattern design institute. At the end of last year, the four-dimensional jacquard technology was applied to wall cloth and pillows. When it was launched, it became the explosive payment of Chengdu and Foshan home production base.

Like the original design of the leading trend produced by color textile technology company, it will become the highlight of Keqiao's fashion industry in the future. The Keqiao fashion industry development plan put forward that during the "13th Five-Year" period, by targeting global advanced technology and fashion products, the fashion design elements should be promoted to gather in Keqiao, and Keqiao could be built as the center for creative design in the whole province, and strive to achieve 50 billion yuan in fashion design and movable output in 2020.

How to cultivate the development of fashion design industry? "Planning" clearly defined the development path: vigorously introducing and cultivating specialized design enterprises, promoting cooperation between manufacturing enterprises and design enterprises, encouraging local leading enterprises to strengthen their design capabilities, establishing specialized and open industrial design bases and industrial design service centers, introducing famous research institutes and leading figures in fashion design field, and building public design service platform and online communication and sharing platform, so as to create a good atmosphere for the development of fashion design industry.

[fashion manufacturing goal: achieve output value of 40 billion yuan]

Carbon fiber is known as "black gold". In the Binhai Industrial Zone Jingye new material company, a carbon fiber production line with a length of more than 200 meters has been installed and will become the T800 carbon fiber production demonstration zone.

This brand-new carbon fiber production line is not imported, but our district "Jinggong technology" invested 250 million yuan in R & D and manufacturing.

"Jinggong technology" is one of the examples of fashion manufacturing in Keqiao. The Keqiao fashion industry development plan put forward that during the "13th Five-Year" period, by upgrading the technological innovation capability of fashion manufacturing enterprises, we will speed up the transformation and upgrading of enterprises' intelligence and greening, bring together a batch of featured fashion quality manufacturing projects, and build Keqiao into the most comprehensive and top-ranking fashion manufacturing center in Zhejiang fashion industry chain, and strive to achieve output value of 40 billion yuan by 2020.

Relying on the industrial foundation accumulated over the years, tracking the upgrading direction of consumption demand and the trend of industrial technology innovation, and realizing the upgrading of industrial manufacturing technology with the goal of high-end, this is only one of the developing directions of fashion manufacturing in Keqiao in the future. The plan is clear: we should continuously promote the application of green technology and green technology in printing and dyeing enterprises, increase the intelligent application of fashion manufacturing enterprises, and accelerate the formation of enterprise own brands with core connotation and competitiveness.

[fashion consumption Objective: achieving a turnover of 27 billion yuan]

A few days ago, the 2016 new autumn and winter new products conference was held in the fashion publishing Hall of Keqiao fashion and apparel market of China Textile City. At the press conference, "Ying Ke" shows 4 series of 40 sets of 2016 autumn and winter fashions in the dynamic form of the model T stage show. The theme is "warm with you" to interpret the elegance and self-confidence of women aged 35 to 45. More than 100 brand franchisees from all over the country watched the release show.

"Ying Ke" is a clothing brand derived from rainbow group in Keqiao district. It is located in high-end fashion women. The clothing materials used in this fashion show are all designed and produced by "Rainbow Village". The "Ying Ke" brand clothing produced by rainbow Zhuang group is the "representative" of fashion consumption in Keqiao.

Keqiao District fashion industry development plan put forward that in the next 5 years, through the improvement of the value chain of fashion industry in our region, fashion consumption will become an important effective means to stimulate domestic demand and promote industrial transformation and upgrading in our region, and build Keqiao into a famous fashion comprehensive consumption center in China, and strive to achieve a turnover of 27 billion yuan by 2020.

To achieve the goal of fashion consumption, the plan defines the development path: stabilizing the status of the international textile trade center of China Textile City; promoting the construction of multi type fashion venues and fashion platforms; accelerating the cultivation and upgrading of local fashion brands; and expanding the content of fashion consumption.

Fashion service objective: output value exceeds 8 billion yuan.

At the beginning of May, China Fashion Color Association Keqiao service station was formally established, which means that textile operators in the future will be able to get "fashion classics" at the door.

It is reported that this is the first local service station established by China Fashion Color Association. In the future, the China Fashion Color Association will regularly or occasionally recommend domestic and foreign experts to organize lectures on color matching, product display and fashion trends in Keqiao, and conduct case counseling for enterprises.

Like the fashion color association of China, there will be more and more fashion service enterprises in Keqiao, and fashion services will become an integral part of Keqiao's fashion industry. The Keqiao fashion industry development plan put forward that during the "13th Five-Year" period, focusing on the needs of transformation and upgrading of traditional industries to fashion industries, efforts should be made to cultivate fashion service industries with strong professional, high industrial integration and significant driving effect, and form a complete fashion industry service chain and an overall solution, creating an internationally renowned fashion element release center, and strive to break through 8 billion yuan in 2020.

"Planning" requires that we continue to make fine fashion exhibition and China Keqiao textile index, and form a series of fashion information in the areas of fashion trends, market supply and demand, resource prices and so on, so that Keqiao fashion elements can be released into the industry's wind direction. We will strive to build the leading position of Keqiao fashion industry in the province and the authoritative position of the whole country. We should focus on supporting a number of fashion media, build a professional fashion information publishing platform, and vigorously cultivate new financial formats such as financial holding and fund investment, and build a standardized and active fashion venture capital financial service system.