How To Do Well The "Market Topic" Of China'S Campus Apparel Industry?

Following 2016 Shanghai international School uniform The theme of the garden show is to spread the campus dress culture and etiquette on the theme of "carrying clothes and carrying the school uniform and inheriting the educational spirit", promoting the development of campus culture in China's educational circles and the all-round development of teenagers' virtue, intelligence and beauty. Let the Chinese school uniform industry have a new orientation and interpretation in product culture, and create more taste and individuality campus clothing combining Chinese culture and youth education.

　　 2017 Shanghai international uniform and Garden Show The re launch will be held on April 2017 20-22 at the Shanghai World Expo exhibition hall. In order to enable Chinese children and teenagers to wear high quality, cultural connotation and reasonable price uniforms and garden costumes, we should first establish a good market mechanism and innovate the industry service mode, creating a favorable market environment and growing soil for the development of China's campus apparel industry. This exhibition extends the theme of the 2016 exhibition, extending from product concept and consumption concept to market concept and management concept to promote the "supply side" reform of Chinese school uniforms industry. 2017 the Shanghai international school uniform and garden wear exhibition, with the theme of "optimizing the market mechanism and renewing business philosophy", will further deepen the next generation of China's education market, "promote the establishment of a fairer, fair and open market mechanism for Chinese campus apparel industry, release the industry's creativity, and promote the brand, personalization and internationalization of Chinese campus apparel".

The four ministries and commissions such as the Ministry of education and the State Administration for Industry and Commerce jointly issued the opinions on how to further strengthen the management of school uniforms in primary and secondary schools. How can we understand the new policy orientation of the school uniform industry? How long can the local protectionism barriers persist? Will the spanparency and marketization process of the school uniform industry be accelerated? Is the home committee really the leading actor or supporting role in the school uniform procurement? Is the strict quality standard more painful for the industry or the opportunity for change? With the development of the social economy, the change of the educational idea of the young people, the upgrading of the consumption demand of the education market, the opportunities and challenges faced by the Chinese market, how should the Chinese campus dress industry deal with it?

First, adhere to the strategy of brand development of campus clothing. Take humanistic care and concern for the healthy growth of young people as the business concept, shape enterprise and product culture, inject personalized elements, and create an internationally recognized campus clothing brand that is widely known in the demand market. At the same time, we should enhance the quality of campus clothing products and the deep-seated and multi-dimensional service capabilities of the enterprises. We should focus on product innovation based on market demand and market demand, focusing on product innovation, so that Chinese teenagers can have more cultural, high-quality, and fashionable campus costumes to meet the personalized needs of the market.

Two, integrate the advantageous resources, make full use of the advantages of the platform, and take the large-scale operation route. The campus clothing industry has shifted from the highly dispersed and small-scale operation to the industrial cluster and the industrial scale spanfer. With the further implementation of the new national school uniform policy, the consumption of the market has gone up further, and the industry has entered the standard rising factor, which has made the campus clothing market realize the virtuous circle of "good money eliminating bad money". In the next few years, the campus apparel industry will be a vigorous knockout competition, which requires enterprises to rapidly upgrade themselves, improve their production efficiency and production quality, and rely on the advantages of industrial clusters.

Three, understand the market development trend, adjust the enterprise development strategy. The new requirements of school uniform and the objective requirements of the industry development will lead to the further marketization and spanparency of the campus dress industry and the higher degree of commercialization of the industry. In the course of procurement, the parent committee and students, School teachers will play an active role in promoting the government. The government departments of education will mainly play the role of administrative supervision; the school uniform and the garden clothing production enterprises must understand this trend, adjust the enterprise development strategy in a timely manner, make timely adjustment of the enterprise management strategy, and work out feasible marketing development ideas according to the market changes.

Four, to cope with the trend of internationalization of China's campus apparel industry. Similarly, the development of China's campus clothing market will also be an international open market, requiring China's campus apparel industry to integrate with the international market. On the one hand, opening up to the outside world will allow international brands to enter. In recent years, international school uniform enterprises have gradually entered China, which has catalyzed the degree of competition in the industry. On the other hand, China's campus clothing enterprises should go out, develop the international market, innovate the mode of cooperation with the international market, absorb the international resources to the maximum extent, broaden the development space and develop the lifeline of enterprises.

Five, constantly update product innovation, product process innovation, increase product technology content, innovative product style design, and ultimately maximize the needs of children and adolescents, educate young children and promote healthy growth of children; innovation is not confined to the industry, enterprises should broaden their development ideas, develop cross industry, cross platform resource integration, service integration, and enrich product value-added at various angles.

Six, we should strengthen the innovation of enterprise service mode and industry service mode. We should pay attention to the content of products, while innovating the service mode of enterprises, linking up the Internet, making use of new technology and high-quality platform to create first-class enterprise system services, ordering and supplying more conveniently, strengthening service consciousness and service ability, and making the school uniform market spanfer from simple price competition to service capability competition, product technology and other added value competition.

2017 the theme of "Shanghai international school uniform and garden Wear Exhibition", with the theme of "optimizing market mechanism and renewing business philosophy", will further promote the further development of China's campus apparel industry, further expand the integration and influence of China's education market through the platform, and deepen the deep interaction and friendly exchanges between campus apparel supply chain and educational units, kindergartens, and primary and secondary schools. As the most professional exchange, trade and trading platform for China's campus apparel industry, Shanghai international school uniform exhibition will lead the development direction and the forefront trend of the industry, and contribute to the development of Chinese campus apparel enterprises through the high standard industry platform.